Category: Corporate Videos

How to Write a World-Class Script?

An Explainer Video is a short animated video that focuses on explaining the product or service of the business. Explainer videos address the specific pain point(s) your business is solving and present them in an engaging manner. So next time you visit your customers for a 1-2-1 meeting, send them your explainer video so that they have an idea about your solution as it’s more effective than a sales pitch.

Explainer videos have the power to tell an impressive story about your product, service, mobile app or business in 60 seconds or more. But for explainer videos to be effective apart from having amazing animation, visually appealing graphics, awesome characters and soothing voiceover, back it by a solid script. A great animated video needs a killer, well-written, well researched and engaging script. So here’s how you can make a killer script for your explainer video.

7 tips on How to Write a World-Class Explainer Video Script

Every video is unique in its production, design style, animation and the script. And the most important thing that can make or break an animated video is its script. Let’s dig deeper into how to write a great script.

#1: Keep It Short

Your script should be short, ideally 60 seconds or lesser. This will help you keep your viewers engaged. But, if need be, it can go up to 120 seconds or more. Write down all the core points of the product or service and then take the most important of them in the script.

Follow this: Always follow the ‘so-what’ approach to present your solution. Example: if you want to say that your offering saves my time then counter it with ‘so-what’. You will now get an emotional benefit to convey to your users that when I save time, I can use it in my hobby or doing something new. This is an instant attraction for the reader.

This beautiful 26-second video aptly describes a person.

#2: Use the universal trio of – What, How and Why

Usually, every video out there is set to solve a problem. ‘What’ is that problem? Define this outright in your script. Once you establish the problem statement, tell the users ‘how’ your product or service is solving that problem. Finally, tell the users ‘why’ they should prefer your proposed solution over others.

Follow this: A world-class script follows the 20/80 rule. It means that they talk about the problem in less than 20% of the time and focus on the solution and the need for the product in the remaining 80% of the time.

This 1-minute video is a perfect example of 20/80 rule and ‘what, how and why’ of the solution.

#3: Getting Personal

Rather than blunt marketing, you should narrate your story like a person and get personal so that the users can connect to your brand. Ask your users if they are looking for a particular solution to their problems and tell them about your solution.

Check this 1-minute video about how to ask your users about their problems and then presenting your solution.

#4: Telling a Story

In your marketing video if you do blunt marketing then the response will be poor. Rather, if you tell a story by pinpointing their problems or stating some facts and asking the question then the user will connect, as he will be keen to find the solution. This is an old marketing gimmick that many companies leverage. Telling a problem and how due to this problem user’s life is being affected, then showing a ray of hope that you have a solution and at last introducing your product or service and explaining that how can it solve user’s problems and make their lives better.

#5: Focus less on the founders or the company itself and more on the solution

Too often scriptwriters get swayed that they forget the solution and brag about the founders or the company. Your script should focus on why does the product exist and how it can make your viewers’ life better.

Pro Tip: Get your script verified by your colleagues, friends or seniors to make sure that it works and can add value to the company you are making video for.

#6: Call-To-Action is Must

One rule that you must never forget is ending your video with a CTA (Call to Action). Triggering your users to take an action after they have watched your video is where you can look for getting business. Your CTA can be Like, Share, Subscribe to your page, handle or channel. It can be placing orders or store visits, visiting your website or calling you. CTA should be direct so that you can convert your user to a customer.

#7: Sell What You Tell and Tell What You Sell

It’s said that the customer is the King. And as scriptwriters, you have to be kind – kind enough to sell what you tell and tell what you sell. Many times scriptwriters exaggerate the solution and although that entices users to buy the product or service, but in the long run, it damages the brand. So be genuine and sell the solution and not a false assurance.

Scriptwriting is like giving birth to a baby. It takes time but once it’s done, it would be the most precious gift you can give to your clients. And hence you need to take care, as it’s the first step towards making an awesome video. We hope that the above tips will better equip you with writing awesome scripts. If you need help making an amazing explainer video with killer script, don’t hesitate to contact us and together we can tell a great story combined with gorgeous visuals and animation so that it reflects your brand.

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Konnect Me Video Animation Company

Looking for a Video for your Product, Service, business or website? Well, you’ve come to the right place! Are you a new startup or a company wanting to capture your audience’s attention in less than 1 minute with a Creative Animation video? Konnect Me will produce awesome and engaging animated videos, and our videos will also produce real and result delivering for your business. They’re not just about making people smile, they’re about increasing conversion rates and helping viewers take the next step. We can help you gain that unique edge with creative animated videos and bring your audience to fall in love with your product. Konnect Me Video has been designing and developing animations videos for years. We know what it takes to turn a stale boring product into an engaging selling machine.

Animation video is the perfect marketing asset which is engaging, cost-efficient and it’s easy to convey your message to your audience. Animation video focuses more on business and values and can be used for policy drafting, staff message, an investors pitch.
Reasons and Benefits regarding the importance of Animated Videos

  1. Suppose you have a good product or service but nobody knows about it then how will you do sales or generate leads or revenue. The use of corporate video should be very interactive and engaging that your target audience should come to know what you want to convey.
  2. Visual medium – The latest trend is of video makings like whiteboard animation, explainer video, or video animation because people tend to see things rather than read. Every day there are many millions of views of video uploaded to youtube. This is the reason rather than reading the things your targeted audience can see the features of your product and services you are offering and it becomes clear to them about your product or service.
  3. Audience target- Corporate video will allow you to smoothly engage with your target audience. A video will always engage more than image or text. Through proper scripting and using proper video maker and video editor software you can make a video which can be effectively presented to your customers
  4. As you know Google and youtube are sister companies of Alphabet, So Websites which embedded video can have visibility more in search engine, which gives an edge to your competitor. Embedding videos will help you with Search Engine Optimization.
  5. It can demonstrate your products and services easily and will build and create brand awareness.
  6. People won’t engage with your company if they don’t know what product or service you are offering. A video can be useful as it showcases your product description, uses, and its benefits.
  7. Your video will be shared online and it will have the potential to be shared around groups of friends and colleagues and other online audiences. Your product will be out there in the market.
  8. You can exploit multiple marketing channels and it will increase the intent to buy.

If you are still looking for a video animation company in India who creates a corporate video, explainer video, whiteboard animation video, mobile app explainer video, 2D animation video, 3D animation video, event promotional video, logo reveal video, and want any support in planning or creating an explainer video, contact us on

Email Us – hi@142.93.211.167
Website – konnectme.video
FB Page – facebook.com/konnectmevideo
Twitter handle – twitter.com/KonnectMeVideo
Instagram Handle – instagram.com/konnectmevideo
LinkedIn Profile – linkedin.com/company/konnectmevideo
YouTube Channel – youtube.com/c/KonnectMe

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