Category: Explainer Videos

How to Write a World-Class Script?

An Explainer Video is a short animated video that focuses on explaining the product or service of the business. Explainer videos address the specific pain point(s) your business is solving and present them in an engaging manner. So next time you visit your customers for a 1-2-1 meeting, send them your explainer video so that they have an idea about your solution as it’s more effective than a sales pitch.

Explainer videos have the power to tell an impressive story about your product, service, mobile app or business in 60 seconds or more. But for explainer videos to be effective apart from having amazing animation, visually appealing graphics, awesome characters and soothing voiceover, back it by a solid script. A great animated video needs a killer, well-written, well researched and engaging script. So here’s how you can make a killer script for your explainer video.

7 tips on How to Write a World-Class Explainer Video Script

Every video is unique in its production, design style, animation and the script. And the most important thing that can make or break an animated video is its script. Let’s dig deeper into how to write a great script.

#1: Keep It Short

Your script should be short, ideally 60 seconds or lesser. This will help you keep your viewers engaged. But, if need be, it can go up to 120 seconds or more. Write down all the core points of the product or service and then take the most important of them in the script.

Follow this: Always follow the ‘so-what’ approach to present your solution. Example: if you want to say that your offering saves my time then counter it with ‘so-what’. You will now get an emotional benefit to convey to your users that when I save time, I can use it in my hobby or doing something new. This is an instant attraction for the reader.

This beautiful 26-second video aptly describes a person.

#2: Use the universal trio of – What, How and Why

Usually, every video out there is set to solve a problem. ‘What’ is that problem? Define this outright in your script. Once you establish the problem statement, tell the users ‘how’ your product or service is solving that problem. Finally, tell the users ‘why’ they should prefer your proposed solution over others.

Follow this: A world-class script follows the 20/80 rule. It means that they talk about the problem in less than 20% of the time and focus on the solution and the need for the product in the remaining 80% of the time.

This 1-minute video is a perfect example of 20/80 rule and ‘what, how and why’ of the solution.

#3: Getting Personal

Rather than blunt marketing, you should narrate your story like a person and get personal so that the users can connect to your brand. Ask your users if they are looking for a particular solution to their problems and tell them about your solution.

Check this 1-minute video about how to ask your users about their problems and then presenting your solution.

#4: Telling a Story

In your marketing video if you do blunt marketing then the response will be poor. Rather, if you tell a story by pinpointing their problems or stating some facts and asking the question then the user will connect, as he will be keen to find the solution. This is an old marketing gimmick that many companies leverage. Telling a problem and how due to this problem user’s life is being affected, then showing a ray of hope that you have a solution and at last introducing your product or service and explaining that how can it solve user’s problems and make their lives better.

#5: Focus less on the founders or the company itself and more on the solution

Too often scriptwriters get swayed that they forget the solution and brag about the founders or the company. Your script should focus on why does the product exist and how it can make your viewers’ life better.

Pro Tip: Get your script verified by your colleagues, friends or seniors to make sure that it works and can add value to the company you are making video for.

#6: Call-To-Action is Must

One rule that you must never forget is ending your video with a CTA (Call to Action). Triggering your users to take an action after they have watched your video is where you can look for getting business. Your CTA can be Like, Share, Subscribe to your page, handle or channel. It can be placing orders or store visits, visiting your website or calling you. CTA should be direct so that you can convert your user to a customer.

#7: Sell What You Tell and Tell What You Sell

It’s said that the customer is the King. And as scriptwriters, you have to be kind – kind enough to sell what you tell and tell what you sell. Many times scriptwriters exaggerate the solution and although that entices users to buy the product or service, but in the long run, it damages the brand. So be genuine and sell the solution and not a false assurance.

Scriptwriting is like giving birth to a baby. It takes time but once it’s done, it would be the most precious gift you can give to your clients. And hence you need to take care, as it’s the first step towards making an awesome video. We hope that the above tips will better equip you with writing awesome scripts. If you need help making an amazing explainer video with killer script, don’t hesitate to contact us and together we can tell a great story combined with gorgeous visuals and animation so that it reflects your brand.

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Benefits Of Animated Explainer Videos in 2019

Eager to know what is an Explainer video and its benefits? Do you want to add an Explainer Video to your marketing campaign? Go through this article and learn how this engaging and informative video format can help you enhance your marketing campaign in an amazing way!

What is an Explainer Video?

An Explainer Video is a short animated video which focuses on explaining the product or service of the business. Video explains in a simple and engaging way by using audio and visual which will grab the audience’s attention. Explainer Video can be informational and promotional which will explain the company’s product or service, what their company offers and how can it be helpful to their customers.

How Do Explainer Videos work?

Animated Video always triggers the brains due to the use of vibrant color and also increases memory retention. According to one study video is the most ideal medium for providing any kind of information as it triggers both sound and visual senses. Video increases retention rate and overall information. More than 1 billion are the unique visitor on YouTube, which is more than 6 billion hours of video watched. All the business houses can tap into this ever-growing field and can create an explainer video to explain their ideas.

What makes Explainer Videos different from any other video? Check out!

Short: Explainer video tends to be short and to the point (90 seconds is the average)
Simple: Explainer video gives a simple and straight message using “What”, “Why”, “When”, “Which” and “How”. The focus is on the target audience and their problem. Video made to meet the target audience and their needs to to make them understand the product and service of the company.
Colors: Vibrant colors used for look and feel of the brand identity and recognition.
High-Quality Video: The video having a high quality will stand out from the competition and will achieve the desired result.
Colorful Animated Characters: Explainer Video tend to use animated characters for establishing a strong connection with desire audience.
Music: Explainer Videos have music and sound effect according to the genre of the video which helps in storytelling and engaging the targeted audience.
Professional Voice-Over: Often explainer video will have a professional voice over which will speak and explain the video contents.
Tip: when making an explainer video, it’s very important to make it customized according to the target audience’s needs. Watch this example of a custom explainer video that Konnect Me Video made for a Digital Marketing Agency.

Benefits of having an Explainer Video

Now that you know what is an explainer video, now let’s talk about its benefits. How can explainer video promote your product or service? We have listed some key benefits to improve your marketing strategy.

1.Explain your business idea in 1 minute:
Explainer Video is great to explain your product or service in a few seconds, they can easily grab the audience’s attention. According to research if the explainer video is placed on the homepage then your average time can be increased by 1.5 minutes.

2.Increase your Online Presence

Explainer Video helps in Brand Awareness

If you want your visitors to stay more on your page/site than you should add video content. Video Content can be shared across all social media platforms which helps in increasing social media presence.

3.Increase Conversions

Explainer Video helps in Sales & Conversion

Explainer Videos are catchy and can be appealing which encourages people to keep on watching. The audience can easily understand the message you want to convey. Its very good to grow conversion and explainer video can grow by 25% on average.

So now you came to know that explainer video can help you in creating awareness, curiosity, consideration, and decision. It will all depend on the message you convey and what kind of “Call to Action” you generate from your audience. Next time don’t forget to use explainer video in your marketing strategy. You can check our Explainer Video Playlist on Youtube.

If you are still looking for an explainer video company in India, animated explainer video production company in India or video animation company in India. If you want any support in planning or creating an explainer video, contact us on

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