How to Write a World-Class Script?

An Explainer Video is a short animated video that focuses on explaining the product or service of the business. Explainer videos address the specific pain point(s) your business is solving and present them in an engaging manner. So next time you visit your customers for a 1-2-1 meeting, send them your explainer video so that they have an idea about your solution as it’s more effective than a sales pitch.

Explainer videos have the power to tell an impressive story about your product, service, mobile app or business in 60 seconds or more. But for explainer videos to be effective apart from having amazing animation, visually appealing graphics, awesome characters and soothing voiceover, back it by a solid script. A great animated video needs a killer, well-written, well researched and engaging script. So here’s how you can make a killer script for your explainer video.

7 tips on How to Write a World-Class Explainer Video Script

1: Keep It Short

Your script should be short, ideally 60 seconds or lesser. This will help you keep your viewers engaged. But, if need be, it can go up to 120 seconds or more. Write down all the core points of the product or service and then take the most important of them in the script.

Follow this:
Always follow the ‘so-what’ approach to present your solution. Example: if you want to say that your offering saves my time then counter it with ‘so-what’. You will now get an emotional benefit to convey to your users that when I save time, I can use it in my hobby or doing something new. This is an instant attraction for the reader.

This beautiful 26-second video aptly describes a person.

2: Use the universal trio of – What, How and Why

Usually, every video out there is set to solve a problem. ‘What’ is that problem? Define this outright in your script. Once you establish the problem statement, tell the users ‘how’ your product or service is solving that problem. Finally, tell the users ‘why’ they should prefer your proposed solution over others.

Follow this: A world-class script follows the 20/80 rule. It means that they talk about the problem in less than 20% of the time and focus on the solution and the need for the product in the remaining 80% of the time.

This 1-minute video is a perfect example of 20/80 rule and ‘what, how and why’ of the solution.

3: Getting Personal

Rather than blunt marketing, you should narrate your story like a person and get personal so that the users can connect to your brand. Ask your users if they are looking for a particular solution to their problems and tell them about your solution.

Check this 1-minute video about how to ask your users about their problems and then presenting your solution.

4: Telling a Story

In your marketing video if you do blunt marketing then the response will be poor. Rather, if you tell a story by pinpointing their problems or stating some facts and asking the question then the user will connect, as he will be keen to find the solution. This is an old marketing gimmick that many companies leverage. Telling a problem and how due to this problem user’s life is being affected, then showing a ray of hope that you have a solution and at last introducing your product or service and explaining that how can it solve user’s problems and make their lives better.

5: Focus less on the founders or the company itself and more on the solution

Too often scriptwriters get swayed that they forget the solution and brag about the founders or the company. Your script should focus on why does the product exist and how it can make your viewers’ life better.

Pro Tip: Get your script verified by your colleagues, friends or seniors to make sure that it works and can add value to the company you are making video for.

6: Call-To-Action is Must

One rule that you must never forget is ending your video with a CTA (Call to Action). Triggering your users to take an action after they have watched your video is where you can look for getting business. Your CTA can be Like, Share, Subscribe to your page, handle or channel. It can be placing orders or store visits, visiting your website or calling you. CTA should be direct so that you can convert your user to a customer.

7: Sell What You Tell and Tell What You Sell

It’s said that the customer is the King. And as scriptwriters, you have to be kind – kind enough to sell what you tell and tell what you sell. Many times scriptwriters exaggerate the solution and although that entices users to buy the product or service, but in the long run, it damages the brand. So be genuine and sell the solution and not a false assurance.

Scriptwriting is like giving birth to a baby. It takes time but once it’s done, it would be the most precious gift you can give to your clients. And hence you need to take care, as it’s the first step towards making an awesome video. We hope that the above tips will better equip you with writing awesome scripts. If you need help making an amazing explainer video with killer script, don’t hesitate to contact us and together we can tell a great story combined with gorgeous visuals and animation so that it reflects your brand.

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5 Latest Wedding Invitation Video 2020

Are you looking for the latest wedding trends in 2020? Well, wedding in India is a grand affair with all the family members, relatives and friends coming together for the wedding from distant places. Every wedding needs a lot of planning and many months’ time for the preparation. In the past, a wedding used to be a manual affair and the parents of couples were the most involved in the planning and execution with help, of course, from relatives and friends. Let’s see the latest trend in wedding invitation card in 2020.

In this digital age, everything has become online. New age couples are choosing online digital wedding invitation cards over paper-based wedding invitation cards. The main reason for the digital wedding invitation is that couples can customize it themselves. It can showcase their love story, their families and their events. Digital wedding invitation is eco-friendly, quick, cheaper, customizable, offers more varieties and guests can easily respond through RSVP. The most recent trend in wedding invitation card is theme-based Wedding Invitation Videos. There are many companies offering online wedding invitation videos but Shubh Vivaah has a unique portfolio and it has got the expertise, understanding and creativity to make any theme-based digital wedding invitation.

Here are some examples of wedding save the date videos and latest wedding invitation videos in 2020:

1. Latest Rajasthani Wedding Invitation Video

Rajasthan’s vibrant colours, famous mahals and palaces, various art and sculptures and majestic monuments form an inspiration to Shubh Vivaah’s Rajasthani Wedding Invitation Video and Marwari Wedding Invitations. This is the reason why Shubh Vivaah’s Rajasthani Wedding Invitation Videos are some of the most popular videos on entire YouTube. Plus, they are lightweight, high quality and very easy to share on social media like WhatsApp, Facebook, Instagram, and other social media platforms.

2. Latest Traditional Indian Wedding Invitation Video

3. Latest Hindu Wedding Invitation Video

4. Latest Caricature Wedding Invitation Video

Caricature save the date videos are becoming the most sought after wedding invitation videos these days as they can explain the personal story of a couple with their own caricatures (face sketch) along with their events. Every couple has a unique story whether it’s a love marriage or arranged marriage. Caricature wedding invitations by Shubh Vivaah depict these stories in the most comprehensive manner.

5. Latest Cartoon Wedding Invitation Video

There are couples that don’t want to express their stories with their own face sketches and for them, Shubh Vivaah has created cartoon wedding invitation videos. They resemble caricature videos (except the faces) and they also depict the couple’s story.

Wedding invitation video is the first touchpoint for your guests. So make sure you send out only the best of it as that will leave a lasting impression on your guests and they will want to attend your wedding. Contact us on shubhvivaahapp@gmail.com or WhatsApp us on whttp://wa.me/919898659586 for the most creative, latest and creative wedding invitation videos and save the date videos in 2020.

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