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February 2022
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28 FebruaryCorporate Videos

20 Video Ideas for YouTube, LinkedIn and Instagram for 2022

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One of the things you do on your phone religiously is scroll through Instagram. Probably the first thing in the morning and the last thing before you hit the sheets. And what has got you hooked onto Instagram so much? The answer is ‘reels’. Those short videos weave a whole story within fifteen, thirty, or sixty seconds. It’s almost like your brain gets a dopamine hit every time you scroll to another video. The variety of the video-based content we consume daily is insane. The online content game has massively evolved, be it transition reels, makeup tutorials, dance challenges, funny trends, mimicry, DIY videos, etc.

The same goes for YouTube. It’s just difficult to stop after watching one video? The range of videos available on YouTube is unbeatable. While we’re talking about major video-based content platforms, LinkedIn is very much in the running with its corporate and learning-based videos.

While you can make a video about basically anything today, you need to up your game to reach out to maximum people and retain your audience. Stay relevant to the trends. Create content that serves some purpose. You must keep up with the platforms’ algorithm to stay congruent with the changing demands of content as well as the format.

Let us take you through 20 video ideas for YouTube, LinkedIn, and Instagram for 2022. These ideas will help you transform your video content game, give you the latest insights and help you attain your goals.

1. Vlogs

Entertaining or educational Vlogs will continue to rule the content scene even in 2022. They have gained massive popularity amongst the social media audience. According to a survey, almost 44 percent of internet users watch vlogs daily. Make sure you create vlogs that stand out from the plethora of creators out there.

Tip: Research at least 50-100 vlog creators and see what they are doing and what they aren’t.

2. Explainer videos

Explainer videos can be called video brochures of a product, brand, or service. They use a unique style of storytelling that takes you through the details and have an effective impact on the audience. Corporate explainer videos can be quite challenging since many elements are incorporated in one short video. Always contact a professional video production company like Konnect Me Animation to bring your idea to fruition.

3. Weekday Hashtags

Videos related to days of the week are quite engaging. For example: #MotivationalMondays or #ThrowbackThursdays. It helps your audience associate with your videos organically. You can make it niche-specific or share quotes or tips to make the videos more relatable for your viewers. 

4. A News story

A significant part of your viewership focuses on the “trending” content. Everyone wants to be a part of what’s happening “now”, be it news or memes. Stay relevant by creating informative videos around the latest news stories, insights, and trends. Share it with your audience. Help your viewers stay up to date. 

5. Behind the scenes (BTS Videos)

Who doesn’t love to see the “BTS – Behind The Scenes” footage of their favorite shows? It gives them a sneak peek into the reality behind the scene. These videos humanize the show’s characters. They make them more relatable and personal. This also works well in the corporate sector, where you can showcase the process of how things work, what it takes to create something, etc. In short, BTS videos provide a glimpse into backstage activities.

6. Skill development

Creating videos where you teach a skill is perfect for platforms like LinkedIn, all about careers, development, and learning. You can structure and simplify the video to help the viewer understand the “why, what, and how” of a skill. Such infographic videos (simple, informative, and visually appealing) are prevalent in workspaces. They help the employees and job seekers get oriented or gain expertise in a particular skill of demand or choice. One can make such videos using infographic video maker applications. 

7. Testimonial Videos

Video testimonials give your potential and existing customers an assurance that they are in safe hands with your brand. These videos are a great technique to push your marketing. Such third-party reviews eliminate the risks of “bias” from the consumers’ minds and give them the freedom to form their own opinion about your business or product.

8. Unboxing

Unboxing videos began on YouTube and are now a trendy segment on both YouTube and Instagram. The videos revolve around a product’s packaging and unwrapping to reveal the contents inside it. Unboxing aims at helping people understand what to expect while purchasing the product. It also contains information about the product’s features. Such videos have a very high rate of influencing the audience to buy the product. Creators can also partner with brands to unbox their products and hence earn handsomely. 

9. Question and Answer

Q&A videos are pretty popular on all the platforms. It helps people communicate with you or your brand and gain insights about what you offer and answers to their queries. These videos also serve the purpose of “personal touch” or “humanization” of your persona and brand. You can address questions from the comments or messages and ask the audience if they would like to discuss a particular topic. 

10. Tutorials

Short makeup, hair, or Do It Yourself (DIY) craft tutorials on Instagram have proven to be very successful. Many brands advertise their products with the help of these makeup artists/influencers on Instagram. People these days love to be experimental with their looks. These tutorials gain a lot of views by showcasing different creative styles for their audience. 

11. Holiday specific

Social holidays can definitely be a part of your content calendar. People like to see new social events scenes incorporated into a short, crisp video. This engages your audience, and you can expect more views as it can be pretty unique and relatable at the same time. 

12. Corporate videos

These videos showcase your brand, the mission, the vision, the goals, the community outreach, values, and the glimpses of your workforce and workspace from a very professional perspective that caters to the corporate lens. Most companies opt for professional corporate video production companies like Konnect Me Animation to do the job and produce concise and informative videos.

13. Video blogs

You can share snippets from blog posts in a graphical video manner. These videos can contain information that conveys the gist of the whole blog. You can create content related animation to give these videos a more visual impact to garner a great response from the audience. Animations can be pretty tricky to work with. So, getting in touch with a video animation company can smoothly help you create the animation you need for your video. 

14. Animation Videos

Storytelling through animated characters has become more popular today than ever. Such videos have a large and loyal audience base. You can whip up some characters, which can serve a purpose in your story. Animation videos require a lot of time and detail. But considering the response one receives from these videos, you cannot get past this idea. Instead, you can work with a character animation studio that will bring your animation story and characters to life. 

15. Promotional videos

Promotional videos serve a great deal of purpose if you have to market an event. You can use simple infographics with catchy background tracks to lure your audience and make the event seem more enticing. Do not forget to include “how to register” information in the video for those who wish to attend. 

16. Take a tour

Videos like “house tour”, “office tour”, etc. have gained a lot of popularity among viewers. These videos take you through the whole place, which one would not usually get to see in other videos.

17. A day in the life of

These videos provide a glimpse into the life of a particular person or a brand, how things go about on a given day, etc. Showing everyday routine, highlighting the small things about the day interest your audience and bring in a lot of new viewers. 

18. Food all the way

Food blogging has been gaining so much popularity. It is one of the top niches which gains the most viewers. Food lovers appreciate the varieties of food showcased in these videos. Food videos are relatable and prompt the audience to share them with their peers, thus expanding the reach organically.

19. Recap

Recap your day or an event with the best photos and snaps made into a video. These videos trend a lot on all three platforms -YouTube, Instagram, and LinkedIn. The viewers are intrigued and engage with the video by tagging their friends or sharing with their contacts. You can also compile the snaps or videos and reshare them to bring more engagement. 

20. Highlight

Highlight videos can help you repurpose your content and get more viewers. You can prompt the audience to watch the new version by including some extended clips or behind the scenes, which would give them the thrill to know more. Highlight videos also urge your viewers to watch the previous content, thus increasing the views on those videos as well. 

That’s a wrap on 20 video ideas for YouTube, LinkedIn and Instagram for 2022. Use these ideas, and you are all set to get in more views and engagement! Include the discussed ideas and trends in your social media calendar for this year.

Are you interested in creating these videos for your brand? Looking for a video production company to help you bring your vision to life? Want to transform your marketing and amplify your brand’s reach? Connect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself. 

Check out our portfolio for more samples!

Visit our website: https://konnectme.video 

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15 FebruaryCorporate Videos

12 Crucial Principles of Animation You Must Know

by admin0 Comments

Let’s go down memory lane. Remember watching Powerpuff girls or Scooby-Doo? And for the newer kids on the block, you must have watched Death Note or Rick and Morty? How do those characters move so smoothly as if they were real? And despite being a cartoon, the impact of animation makes it so intriguing to watch. We have all been absorbed into the animation fandom through shows or cartoons, haven’t we?

Animation is a method to manipulate figures as moving images. But as the world of technology picked its pace globally, the world of animation advanced. Today, animations are made using CGI-Computer-Generated Imagery. To give you a visual idea, Thanos is a computer-generated character!

The field of animation is more profound than it seems. There are different dynamics to take care of while portraying fictional characters as real. The way they talk, the way they walk, the way they sigh, the shadows, the breeze-everything needs to be considered before the final product comes to your screen. 

This article will discuss these twelve principles of animation in order. Understanding and abiding by these basics will provide a deeper insight into the world of animation and all the things that should be considered while creating realistic and appealing animated characters.

1. Squash and Stretch

One of the most fundamental principles, squash and stretch, indicates an object’s weight, volume, and flexibility. For example, when a ball falls to the ground, the ground flattens it. However, the ball tends to widen to its original shape against the impact of the ground. While squash and stretch happens all around us but fails to catch our eyes most of the time. This animation technique gives a fun element to the animated objects. It exaggerates the effect and creates an illusion about the object’s physical attributes.

2. Anticipation

The activities leading to the main action give a powerful impact. It provides the audience with little clues about some significant action that is going to happen. This hooks the viewers by intriguing them into believable movements and maintaining curiosity. For example, elements leading to a character’s arrival, backing foot before kicking a football, etc.

3. Staging

The placement of characters in a particular frame or scene, their angles, their activities that convey their intention clearly is collectively called staging. The staging of a character and setting are the crucial elements that facilitate the advancement of the plot. It effectively directs the audience’s attention towards the story.

4. Straight ahead action and pose-to-pose

These are two techniques of animation. Drawing each action frame one by one as you go along is what you call Straight ahead action. In pose-to-pose, you work on the extremes at first. You draw the beginning and the end, then work your way from the middle frame and fill up the frames accordingly. The straight-ahead action method gives you the freedom of surprise, while pose-to-pose gives you a specific command over the action. Both these techniques bring spontaneity and structure to your animation.

5. Follow-Through and Overlapping Action

The element that describes the other activities caused by/leading to the primary action is the follow-through principle. These secondary elements overlap the primary action that takes place. For example, the movement of your skirt and hair when you twirl.

6. Ease In and Ease Out

Controlling the factors leading to the main action is called ease out. For example, accelerating a car (it takes a couple of seconds to attain a certain speed and acceleration). Controlling the factors caused by the main action is the Ease In principle. For example, stopping a car (it takes some time to slow the vehicle before coming to a complete stop). The ease in and ease out principle provides realism to the animation. 

7. Arcs

Arcs add a realistic illusion to the animation. The absence of arches might make your animation seem mechanical. All the activities that we perform involve curved trajectories. Including arcs in your animation would give it a natural and relatable touch.

8. Secondary Action

Gestures that reinforce and add a flair to the primary actions are called secondary actions. These actions support, add personality and give more insights into the main character, their thoughts, and activities.

9. Timing and Spacing

This principle indicates how an action pans out and changes by the second until its completion. A sense of timing and spacing in your animation is essential. For example, the ball’s momentum when it bounces and how the spacing becomes wider as it drops.

10. Exaggeration

An exaggeration is to enhance the character’s physical attributes and actions to create a dramatic or comedic effect. This technique helps increase the visual appeal of your character while adding a personality to your story. Exaggeration can be done by changing the character’s expressions, features, or body to induce a reaction from the audience and advance the plot.

11. Solid Drawing

As an animator, you need to be careful about ensuring your characters appear to be three-dimensional despite the drawing being two-dimensional.

12. Appeal

Experiment with different attributes of your animated characters. Viewers remember the feel and the appeal of any character. No matter the role, the characters need to have a certain flair and charisma, which adds to their dimension and caters to the people’s expectations about that particular character. You can enhance the appeal of your animation by experimenting with different shapes and their proportions while ensuring the balance between detail and simplicity.

Konnect Me Animation has created this animated video describing the twelve principles of animation: 

Intrigued about how you can create an appealing animated video for your brand? Want to incorporate all these principles into the videos that can amplify your business? Connect with us to create a wholesome experience for your audience with our product explainer videos.

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08 FebruaryCorporate Videos

7 Great Explainer Videos That Work The Silent Video Trend

by admin0 Comments

Did you forget your earphones? Are you in a public setting? Or do you like watching videos on mute? If your answer is yes to any of these questions, let me say that you’re not alone. You’ll find yourself frantically reaching for the mute button often when you’re at work or amidst a crowd. And that is why explainer videos are jumping on the silent trend now. It’s hassle-free. And the mute button is here to stay.

Video content is the demand of the time. And catering to the silent video trend, it is an intelligent choice to make explainer videos. Get your message across even when the mute button is active. The viewership pattern has seen a massive shift in what the users consider good videos. Add all those fantastic sound effects, and yet, the videos should be appealing without the sound.

Facebook videos autoplay without the sound. Videos on Instagram autoplay without sound until you turn on the ringer. Users are showing positive feedback for the content they can consume silently. One thing that keeps them engaged with the videos is captions. According to a survey, videos with captions have an audience engagement and retention rate of 80%. 

Mobile phones have revolutionized the whole ecosystem of online videos. You don’t have to go berserk looking for the mute button anymore. The short, vertical, mobile-friendly video creation is the choice of creators and users today. And most of it is preferred to be enjoyed without sound.

Your videos need elements to hook your viewers. With the decreasing attention span of humans, you need to captivate them immediately. If you’re through with that for the first few seconds, the chances are that they’re likely to watch the complete video.

But how do you make your videos enjoyable?

Well, let’s discuss some of the top explainer videos that work the silent video trend.

1. Make simple shapes speak

Your silent video doesn’t have to be jazzy. Simple, bold shapes with crisp messages are very effective. Yes, the music adds a certain zing to it, but you can capture the essence of the video even without it.

2. Say yes to on-screen text

Vertical is the new dynamic of the “business” videos. Concise texts with the graphics’ gist make these videos very effective. No sound doesn’t hinder the intended message that is to be delivered.

3. Add some animation

Animated details in the videos emphasize the points of the videos. And along with the text portion, the animations do a great job directing the viewer’s attention towards the selling points of the products/videos.

4. One step at a time

The Do It Yourself (DIY) or videos that show step-by-step instructions are good examples of soundless, impactful videos. The creator takes you through a whole journey with just images and text, making it easy to follow without sound. And he gets the job done.

5. Why use many words?

A lot of channels are floating around with the ideas of stop-motion videos. This enhances the “mute” watching experience by combining colorful, quirky images and short texts.

6. Keep it sleek

Silent product videos intend to dull down the unnecessary noises. They display features of the products “to the point,” thus keeping things short and crisp. These videos have no necessity to dive into excessive explanations and voiceovers.

7. Take the comic book reference

Like the comics we love, these videos show dialogue with graphic effects. The user can understand the video without the sound, as the comic format makes it easier to follow. The message emerges loud and clear.

We have enough evidence to justify that videos without sound can be equally effective and engaging. They need to be clear enough for the audience to follow easily. Do not emphasize making the videos soundless. Instead, create videos that work well with or without sound and deliver your message.

Declutter the unnecessary elements and let your product speak for itself. Create a wholesome experience for your audience’s eye.

Are you interested in creating an explainer video for your product?
 Check out our portfolio for more samples!

“Let your product speak for itself.”

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