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August 2022
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27 August2D Animation Video

How to use animation in the field of influencer marketing?

by admin0 Comments

Are you scrolling through reels day in and day out? Addictive, aren’t they? Those lo-fi beats, those makeup tutorials, new trends, and creative use of animation have all caught up in the whirlwind of content. And with the Instagram/YouTube algorithm pushing more reels/shorts, we get to see content creators and influencers jumping on the trendy bandwagon and promoting different products of various brands they are in paid partnerships with. 

Introduction:

With social media becoming one of the most powerful tools in marketing, every brand aims to establish its presence in the most noticeable way possible. Influencers are a huge part of companies’ social media marketing strategies. And a short video or a reel does a thousand times better than a post. It can comprise all the required information about the product while you also watch how your favourite influencer uses it and smoothens their course of life. Influencer marketing has had an enormous impact on generation z. 

And with the brands roping in influencers for their product launches and marketing, there is no doubt that the influencer marketing industry will deepen its claws even more as social media evolves in the next decade. 

As we discussed, videos have become an essential part of influencer marketing. And the more creative your videos are, the more attention it grabs from various marketing pages and the audience. Your content needs to be shareable. And videos sure create that impact. But how to use animation in influencer marketing? 

1. Influencers hold that position

How often have you told your friend to try out a product, but they disagreed? And they instantly agreed when you sent them a video of your favourite influencer using the same product! It works like a charm. Well, influencers hold that position these days. The videos of them using a particular product resonates with the audience, and their entire appeal acts as a massive, influencing pattern. The pompous profile and those popping colours attract us to want to imitate their lifestyle. This helps in forging a reliable connection with the influencers and the faith in that said product. 

2. How does animation prove a valuable tool in influencer marketing?

You can present a diverse range of content through animated videos. They are inexpensive so that budgetary problems can be crossed off your list. You can tell your brand’s story with such animated videos. Users love to engage with videos with beautiful and high-contrast illustrations and graphics. Such content creates value and is quite appealing, thus making it potentially shareable with the viewers. 

Animated videos can be used to introduce your brand to the public, your visions and missions, and what you stand for. Reminding the audience of why you started helps them get emotionally attached to your brand for more reasons than one, which creates consumer loyalty in the long run. 

3. Animated videos are enormous in the purchasing game

Describing why you created the product and how it can be used is a massive plus in converting your potential consumers into buyers. The animated videos give them a glimpse of the problems your products can solve, which visually caters to the curiosity in their minds. The videos act as a messaging medium through which you explain the ultimate purpose of creating your product, which was user-centric, thus framing their needs as your brand’s priority. 

4. How does your product function? Tell them through the art of animation

Animated videos are your solution here. For your products and services to seem relatable to the audience, you need to show how their work and how they would improve your consumers’ lives. And there is no other way which would seem more beneficial than visual aids, AKA explainer animated videos. You can concisely include the information about your customer they should be aware of and make it lucrative to hold their attention. Animated videos are a highly engaging tool for creatively conveying technical knowledge to ensure your audience does not get bored and your message gets through. Illustrating the products and services’ purpose through visual mediums is a persuasive method to convert that “save for later” to “buy now.”

Animated videos can be highly product-focused in which you can define the functions of the product creatively and educationally to boost your content marketing strategies for various social media platforms. Apart from that, animation can include that “zinger” your brand needs in all your brand awareness videos. 

So what are you waiting for? Animation has become a massive part of the influencer marketing industry now. The competition will never end with the global brands coming to you digitally. Amp up your game! Don’t wait to dive into the world of videos and create content that will revolutionise your strategy.

Looking for a video production company to create crisp and appealing animated videos for your brand like those top companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualise your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video

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25 AugustAnimated Corporate Videos

Animated videos in 2022

by admin0 Comments

Remember the iconic Vodafone advertisements featuring the Zoo Zoos? Did you know that the characters were real-life people wearing costumes? But it all looked like a miracle of animated videos, didn’t it? The world has come a long way since then. These cute and caricatured advertisements and short videos are now animated! Be it those delicious Swiggy and Zomato ads or the Cadbury Creme Egg! 2022 has seen a massive change in the internet game.

Introduction: 

Animated videos have been storming over the market for ages now. They are capturing the needs of companies and what they bring to the table. Multiple brands have been creating animated videos for the content they want to put on social media and as a part of their television advertisements game. Animation has been improving regarding equipment, technology, and the content value it delivers.

Every company is racing to set a new benchmark for the others to beat. The content game is ever-changing and ever-evolving. And the ones with the best content the audience can resonate with win. But which are the top five industries that should use animated videos in 2022? In this blog, we will discuss all these industries and how things have picked up the pace for them in 2022 by using the magic of videos! 

1. Does the healthcare sector need animated videos? YES

The healthcare sector is one of the industries which saw a significant boom in the past few years due to the Covid-19 pandemic. But apart from the recent developments, the medical field always has new technological and biological advancements, research, and observations transforming the entire sector. The industries have new equipment, each with improved efficiency, to help understand, diagnose and cure the human body in better and developed ways and through advanced methodologies. 

Now the bigger question to answer is in this blog. How should animated videos be used in the healthcare industry in 2022? These animated videos will help the patients understand the depth of their symptoms, the short-term and long-term effects, and other diagnosis-related information through visual and explanatory aids. Apart from the patients, explainer animated videos will come through as great educational material for doctors, junior and senior residents, and other medical professionals, which will help them keep up with different advancements.

Learning opportunities:

These educational videos enhance the learning methods of education for people currently employed in the healthcare sector and those who aim to serve the people and nation through these industries. Along with fruitfully catering to the reasons mentioned earlier, animated videos also help in the effective marketing of various drugs, equipment, medical devices, pieces of machinery, etc. by presenting the required technical information in a very understandable and layman’s way which will help people of different educational backgrounds to learn. 

2. A big nod from the finance industry 

The banking and finance sector has a lot of complicated terminologies, which might make the potential customer feel overwhelmed and anxious. Several consumers have reported that the issues with transparency of the processes have made it difficult for them to trust the professionals and seek help at their convenience. These problems have brought in massive complaints, and consumers shift from one banking institution to the other till they find the one that caters to their queries respectfully. 

The entire finance sector can use video marketing strategy, which can help them in compiling information in an easy to understand techniques about different types of accounts, how the institution will help them out in managing their finances, financial terms one must be aware of, latest economic trends and reforms (if there are any) and more such details. This will help the consumers keep themselves informed and updated about relevant news. The financial institutions will also garner a good name, thus creating opportunities for forging trustworthy relationships and positive marketing amongst the audience.

3. All our teachers agree too 

It is pretty understandable how animated videos would boost the education sector. Online education has grown over the years, but with the pandemic bringing the entire world to a halt, it got a massive boost. Parents and guardians could assess their children’s potential and enrol them in several courses apart from regular schooling. This would help their kids get the overall development and excel in various fields and provide them with opportunities to explore multiple interests. 

These animated videos would catalyze the process of learning as the eyes and the brain are more receptive to visual and video graphic content. The videos act as visual stimulators, capture the kids’ attention and keep it intact. They simplify so the children can approach the concepts along with the content in a more productive way. Videos develop skills like listening, problem-solving, decision making, brainstorming, creating, designing, etc. Apart from skill development, animated videos enlarge the scope for remote teaching and help in addressing the short attention span issue with the evolution of social media in the current times. 

4. Marketing videos for your startup pitch?

Keeping your pitch interesting enough to grab the attention of your investors might be difficult since this is a process they go through daily. Instead of using your traditional slide presentation to pitch to your potential investors, you can jazz it up with animated videos that can include details about your startup, your projections, your planning, timelines, revenue, and much more in a more lucrative format. It is bound to catch your investors’ eyes, set a benchmark, and you can prove to be different from the rest of the league!

5. Real estate goes real with video marketing

Animated videos can be versatile as they could include your agency’s marketing and sales strategies. Including information about your organization can help forge trustworthy relationships with your clients and customers. These animated videos can also contain information about the land or the property you are selling-all the amenities, projections, timelines, campus, prospects, resale value, and other information. They will help the agencies boost their sales while also ensuring that the customer can see visual proof of the verbal promises, saving advertising budget and consumers’ time. So, it’s a win-win situation for everyone.

In conclusion:

The competition will never end with the global brands coming to you digitally. Amp up your game! Don’t wait to dive into the world of videos and create content that will revolutionise your strategy.

Looking for a video production company to create crisp and appealing animated videos for your brand like those top companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video

Read More