5 Best Practices to turn up your social media game in 2021

Nearly 4 billion people world’s population uses some form of social media. Now it is a must that the brand should have a presence on social media. Without a firm strategy backed up by real data, you aren’t going to see the results you want.

If well implemented and well-crafted social media strategies can easily help you promote your brand, attract new followers, build a strong solid social media presence, and increase conversion rates.

Below listed social media practices will give you glimpses of current social media trends which will put you on the path to making a marketing campaign deliver greater business value for your brand in 2021

1. Reels-Instagram

Instagram has become the go-to place for top brands, many brands regularly use it to run effective video ad campaigns. Thanks to its huge user base. Features of Instagram like robust targeting options and a unique approach to video content makes it a top choice of the marketer. We all know that Video content is perhaps the most engaging form of content, and it will stay there in the long run, which means video content will never go out of date.

After the ban of Tiktok Instagram introduced a similar feature in its platform called “Reels” that allow users to record and share short videos. Many brands are introducing premium video-based content in their reels to engage people even further. Reels are short this is why it quickly grabs the attention of users and keeps them hooked to the screen. Informational content in reels is on the rise. Most brands nowadays create content on the subject matter, and some brands have even got +5M views for Reels. Reels can go viral this is why you should have high quality, stunning, and super creative video content for your brand. Brands like Louis Vuitton, Redbull France, Balmain’s Reel game is strong and they manage to get an average of 5M views.

2. Sponsored Ads

Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Sponsored content is a great way to promote your brand content. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. It is obvious that organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers, old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricy. All you have to do is to choose which social networks perform well organically for your brand. Where does your content naturally strike and select that platform for your sponsored ad campaign.

3. Contests

Social media Contests is one of the best ways to win new users. Contest marketing has completely evolved in 2021. Contest marketing is the practice both big and small brands can adopt as per their budget and limitations. There is no limit to the creativity that you can combine into your contest marketing. Contest marketing can take various forms. With the contest, you can do cross-marketing and you can break the isolation through contest marketing. While designing a contest for your brand make sure it compliments your campaign and overall brand goals and objectives. Brands like McDonald’s and lays also practice contest marketing to break the ice and keep their social media platforms live.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

4. Professional Video

Video marketing is not limited to YouTube now, Facebook, Twitter and Instagram are focusing more on video, especially with Stories and IGTV quickly growing in popularity. Other social media platforms are also developing more options for video because it’s the way the audience expect and want to receive content. The studies show ⅓ of the time spent online is spared to watching videos. A professional high-quality video seems to influence the buyer’s purchasing decision. Professional video plays a major impact on your online presence. There are various types of social media videos like a product/service explainer video, product demo video, about our video, event video, customer testimonial video or the video created by the brand’s influencer. Thus investing in professional video marketing will never go wrong.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

5. Collaboration with Influencers

The growth of social media communities and influencers is on the rise. Through Influencers, brands can closely interact with their customers. There is no doubt that Influencer marketing will dominate the future. Now influencers also put equal efforts into content creation for brands, focusing more on long-form content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Influencers highly shape buyers purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencer for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

It’ll take a little trial and error to discover which practice works best for your business. But we suggest amalgamating few practices; this will break the ice of monotony and stale stereotypes. If you haven’t adapted these new trends, it’s the right time you do, to hold your brand on social media and stay ahead of the competition.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below: