Did you forget your earphones? Are you in a public setting? Or do you like watching videos on mute? If your answer is yes to any of these questions, let me say that you’re not alone. You’ll find yourself frantically reaching for the mute button often when you’re at work or amidst a crowd. And that is why explainer videos are jumping on the silent trend now. It’s hassle-free. And the mute button is here to stay.
Video content is the demand of the time. And catering to the silent video trend, it is an intelligent choice to make explainer videos. Get your message across even when the mute button is active. The viewership pattern has seen a massive shift in what the users consider good videos. Add all those fantastic sound effects, and yet, the videos should be appealing without the sound.
Facebook videos autoplay without the sound. Videos on Instagram autoplay without sound until you turn on the ringer. Users are showing positive feedback for the content they can consume silently. One thing that keeps them engaged with the videos is captions. According to a survey, videos with captions have an audience engagement and retention rate of 80%.
Mobile phones have revolutionized the whole ecosystem of online videos. You don’t have to go berserk looking for the mute button anymore. The short, vertical, mobile-friendly video creation is the choice of creators and users today. And most of it is preferred to be enjoyed without sound.
Your videos need elements to hook your viewers. With the decreasing attention span of humans, you need to captivate them immediately. If you’re through with that for the first few seconds, the chances are that they’re likely to watch the complete video.
But how do you make your videos enjoyable?
Well, let’s discuss some of the top explainer videos that work the silent video trend.
1. Make simple shapes speak
Your silent video doesn’t have to be jazzy. Simple, bold shapes with crisp messages are very effective. Yes, the music adds a certain zing to it, but you can capture the essence of the video even without it.
2. Say yes to on-screen text
Vertical is the new dynamic of the “business” videos. Concise texts with the graphics’ gist make these videos very effective. No sound doesn’t hinder the intended message that is to be delivered.
3. Add some animation
Animated details in the videos emphasize the points of the videos. And along with the text portion, the animations do a great job directing the viewer’s attention towards the selling points of the products/videos.
4. One step at a time
The Do It Yourself (DIY) or videos that show step-by-step instructions are good examples of soundless, impactful videos. The creator takes you through a whole journey with just images and text, making it easy to follow without sound. And he gets the job done.
5. Why use many words?
A lot of channels are floating around with the ideas of stop-motion videos. This enhances the “mute” watching experience by combining colorful, quirky images and short texts.
6. Keep it sleek
Silent product videos intend to dull down the unnecessary noises. They display features of the products “to the point,” thus keeping things short and crisp. These videos have no necessity to dive into excessive explanations and voiceovers.
7. Take the comic book reference
Like the comics we love, these videos show dialogue with graphic effects. The user can understand the video without the sound, as the comic format makes it easier to follow. The message emerges loud and clear.
We have enough evidence to justify that videos without sound can be equally effective and engaging. They need to be clear enough for the audience to follow easily. Do not emphasize making the videos soundless. Instead, create videos that work well with or without sound and deliver your message.
Declutter the unnecessary elements and let your product speak for itself. Create a wholesome experience for your audience’s eye.
“Let your product speak for itself.”