Category: 2D Animation Video

7 Habits of Highly Effective Animation Companies

What makes a great Animation company – a company that makes a dent in the Universe?
Konnect Me Animation lists down 7 habits of highly effective animation companies.

These seven ideas if done well will do wonders to make your next video a hit:

1) Profound Research
Advertising is the most visible part of a business strategy and it is both an investment and a risk for a business. Thus profound research before planning a campaign can minimize the business risk. There is no doubt about Effective animated video is the result of well-executed research. So what is this research about? And which areas one needs to focus in the research?

Insights into the below areas will help in crafting research strategies:

  • Study the product/Service
  • Study the industry of product/Service
  • Client’s business model
  • Target audience and their demographics
  • Competitor analysis
  • Trending cultural and social trends

2) Create informative and engaging content:

People these days look for inspiring and informative content. Along with some valuable information, Animation video should have the ability to show your customers how your product works, how it solves their problems and its USP. Always study the key issues affecting the client’s industry, summaries key messages that you and client have to communicate, outline the product benefits, and speak in customer’s language. Use regional and local insights.

There are so many examples of big heads that practice local marketing to resonate with the audience.

Examples include Coke, Vogue India, Amazon, Oreo, Ola, HP and the list goes on.

3) Sell stories and not boring jargons:

Storytelling is just as important to animation video marketing and advertising as it is to the film making. Selling a story in some 30 to 90 seconds short ad can be a daunting task. This is why you got to trust an experienced Animation Company; they know how to do wonders in a 30-90 seconds story since their story is an output of headstrong brainstormed discussions between experts, each step of theirs follows profound research. Gone are the days where the advertisement was limited to those boring jargons and trashy tag lines.

4) Deliver a clear and concise message:

It’s about how your product or service can help solve your customer’s problem. Show your customers exactly how your product or service solves their problems. No one has more time to read lengthy contents so it is ideal to create concise content with info graphics that are supposedly short, sweet and captivating. So what can you do to deliver a clear and concise message with animation video? Read the following points to find out the answer:

  • Eye-catching visuals
  • Striking headlines
  • Be specific
  • Keep it short and simple
  • Avoid the passive voice
  • Easy to consume and believable story
  • Show a problem and its solution

5) Create share-worthy content:

It is the world of snaps, blogs, tweets, shares, YouTubes videos, Instagram posts and stories, and Pins. The bar is high for creating interesting, meaningful content that should provide some value and information. So, how do you create share worthy content? The answer lies in 3 A’s Why, What, Who. Your content needs to engage with consumers emotionally, you can hack humans through “Emotions”. That is the key to brand differentiation. Either it has to be entertaining or sparking audience interest in some or other way. Create your content as per trending topics and music. It will increase the chances of content Share ability.

6) Resonate with the audience:

The success of your animation video heavily relies on how well it matches what you are aiming to sell to your target audience. World-class animation and story won’t count for much if your message doesn’t resonate with the target audience. This journey starts with a simple question who is your audience? To resonate with the target audience it is important to study their demographic components. Based on that script crafting takes place -speak in your audience’s language, study their interests and habits, stirs up their emotion. For example, India is the country of different cultures, religions, traditions and rituals so advertisements here differ from state to state to resonate with locals.

7) Give equal weightage to voice-over and animation:

The power of animated video is in its ability to demonstrate the tangible benefits that a product or service can offer. Product demos are far more powerful when you illustrate them with animation. Video voice-overs make any video project look professional. Research showed that more than 25% of video viewers watched a video all the way through because the audio was good. Ever wondered why these explainer videos look so professional? They hire professional voice over talent for audio recordings. It is evident that voice-over provides a regional flair to the read; an experienced animation company has connection with top voice actors from all over the world. Other than that many important components go into creating an effective animated video and it is equally important to give all component correct weightage. These critical components include right motion graphics, script, music, voice-over and animation characters.

There numerous things apart from above mentioned that makes an ideal animation company. The good news is, you have all the knowledge you need to create your animated campaign.

We hope this article will help you discover a list of things you need to know about choosing an ideal animation company to work with. If you’re looking for an animation company to create unique animation product video which can sell your company vision, would you mind checking out this firm- https://konnectme.video/

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What is 2D Animation video and its benefits?

Main reasons for 2D animation being so attractive are as follows. There are many well established 2D animation styles, having their own unique style and taste. This allows a lot of creative freedom with many animation styles.

As a result, it can be followed and customized accordingly eg. anime, stick figures, digital cutouts, etc.

  1. 2D animation has got easy storyboard and it can be produced faster considering the time to market and many other business difficulties it has got upper hand in comparison to 3D animation.
  2. Even simple 2D animation which has got a good story concept, screenplay, and perfect execution will leave the audience mesmerized.
  3. 2D animation works great if you want to present interesting characters, concepts and storyline.
  4. 2D is cheaper and faster to produce, considering time constraints and many other issues. It has got an upper hand in comparison to 3D animation.
  5. From the social marketing perspective, you would need is a good narration and a convincing storyline leading to a ‘call to action’ CTA. This leads to higher levels of conversions.
  6. Low production cost  it is cheaper in comparison to 3D animation. The software which is required for 3D animation is more expensive. Therefore 3D animation can cost 5-7 times more than 2D animation.
  7. Simple and less complex 2D animation involves lesser steps in the design process. So it is easier to produce when compared to 3D animation.
  8. 2D animated videos can be changed easily as the process is less.
  9. It gives less importance to the entertainment factor of design and focuses more on delivering the message.

This makes 2D animated videos perfect for explaining your Product, Service, Mobile App or Business.

So now you came to know that 2D animation video can help you in creating a good storytelling video. It will all depend on the message you convey and what kind of “Call to Action” you generate from your audience. You can check our 2D Animation Video Playlist on Youtube.

If you are looking for 2D animation company in India ,2D animation company or 2D animation service and want any support in planning or creating an explainer video, contact us on 

  1. Email Us – hi@142.93.211.167
  2. YouTube Channel – https://www.youtube.com/c/KonnectMe

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What is 2D Animation video and its benefits?

Eager to know what is a 2D animation video and its benefits? Nice move! Do you want to add a 2D Animation Video to your marketing campaign? Go through this article and learn how this engaging and informative video format can help you enhance your marketing campaign in an amazing way! If you are looking for 2D animation company in India, you can always rely on us.

What is a 2D Animation Video?

2D Animations video is a great way to create engaging and explainer based content. Video can be used in various storyboards like explaining Corporate Companies, Educational Institutes, Medical Marketing, Healthcare agencies, and Mobile Applications. 2D animations videos are clear, concise and highly engaging content. Konnect Me Video team understands all of the components needed to create high-end corporate animations, motion graphics, and explainer videos that will achieve your communication objectives.

What are the characteristics of 2D animation video ?

  • 2D Animation: 2D animation creates movement in a two-dimensional space.
  • Work in the field of 2D animation requires technical as well as creative skills, the more creativity, the perfect animation it would be and it will be easy to convey the message.
  • 2D animation focuses on creating a character, storyboards, and backgrounds in two-dimensional environments.
  • The figures in the 2D animated video can move up, down, left or right. 2D animation uses bitmap and vector graphics to create, edit the animated objects.
  • 2D animated videos can be used in tv commercials, advertisements, films, promos or websites.
  • We see a lot of 2D animation in today’s online campaigns and Service/Product sites, there are many reasons behind this. However, it simply depends on your desired goals for your social marketing campaign and the Call to Action you desired from your target audience.

What are the benefits of 2D animation videos?

Main reasons for 2D animation being so attractive are as follows. There are many well established 2D animation styles, having their own unique style and taste. This allows a lot of creative freedom with many animation styles.

As a result, it can be followed and customized accordingly eg. anime, stick figures, digital cutouts, etc.

  • 2D animation has got easy storyboard and it can be produced faster considering the time to market and many other business difficulties it has got upper hand in comparison to 3D animation.
  • Even simple 2D animation which has got a good story concept, screenplay, and perfect execution will leave the audience mesmerized.
  • 2D animation works great if you want to present interesting characters, concepts and storyline.
  • 2D is cheaper and faster to produce, considering time constraints and many other issues. It has got an upper hand in comparison to 3D animation.
  • From the social marketing perspective, you would need is a good narration and a convincing storyline leading to a ‘call to action’ CTA. This leads to higher levels of conversions.
  • Low production cost  it is cheaper in comparison to 3D animation. The software which is required for 3D animation is more expensive. Therefore 3D animation can cost 5-7 times more than 2D animation.
  • Simple and less complex 2D animation involves lesser steps in the design process. So it is easier to produce when compared to 3D animation.
  • 2D animated videos can be changed easily as the process is less.
  • It gives less importance to the entertainment factor of design and focuses more on delivering the message. This makes 2D animated videos perfect for explaining your Product, Service, Mobile App or Business.

So now you came to know that 2D animation video can help you in creating a good storytelling video. It will all depend on the message you convey and what kind of “Call to Action” you generate from your audience. You can check our 2D Animation Video Playlist on Youtube.

If you are looking for 2D animation company in India ,2D animation company or 2D animation service and want any support in planning or creating an explainer video, contact us on 

Email Us – hi@konnectme.video
Contact Form – https://konnectme.video/contact/
YouTube Channel – https://www.youtube.com/c/KonnectMe

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