Category: Explainer Videos

How Animated Videos Help Save Paper and Promote Sustainability

In today’s fast-paced digital landscape, innovative solutions are emerging to address the pressing challenges of sustainability across various industries. Animated videos, whether in 2D or 3D, have emerged as a powerful tool not only for communication and education but also for promoting environmental stewardship. In this blog post, we delve into the ways in which animated videos are playing a pivotal role in saving paper and advancing the cause of sustainability, ushering in a more eco-conscious era.

Section 1: The Environmental Impact of Traditional Paper-Based Communication

The traditional methods of communication, often reliant on printed materials, have significant environmental repercussions. The production of paper involves extensive use of natural resources, from trees to water and energy, contributing to deforestation and ecological imbalances. Furthermore, the paper industry generates substantial amounts of waste and pollution during the manufacturing process, impacting air and water quality. The disposal of paper-based materials adds to the mounting challenges of landfill management. As the world strives for sustainable practices, a shift towards paperless communication becomes imperative.

Section 2: The Emergence of Animated Videos as a Sustainable Solution

Animated videos have emerged as a dynamic and engaging medium capable of transforming how information is conveyed and consumed. With their ability to simplify complex concepts and engage audiences, these videos provide an effective alternative to traditional paper-based communication. Unlike printed materials, animated videos do not require physical resources, making them inherently eco-friendly. This shift towards digital content consumption has a profound impact on reducing the demand for paper and minimizing its associated environmental footprint.

Section 3: The Role of 2D Animated Videos in Sustainable Communication

2D animated videos, characterized by their two-dimensional artistic style, are gaining traction as a compelling medium for sustainable communication. Organizations across various sectors, including business, education, and healthcare, are leveraging the power of 2D animations to replace conventional printed materials such as brochures, manuals, and pamphlets. These animations effectively convey information and messages in a visually appealing manner, thus significantly reducing the need for paper-based collateral. By embracing 2D animated videos, businesses and institutions contribute to paper conservation and resource efficiency.

Section 4: Environmental Elegance: 3D Animated Videos for Sustainability

The realm of 3D animated videos introduces an even more immersive experience for audiences. Characterized by lifelike depth and realism, 3D animations are revolutionizing industries such as architecture, product design, and marketing. These animations enable virtual tours, interactive product showcases, and realistic simulations that were previously reliant on physical models and printed materials. By embracing 3D animated videos, industries can minimize paper waste and environmental impact while simultaneously enhancing their communication and engagement strategies.

Section 5: Educating for Sustainability through Animated Videos

Animated videos serve as powerful tools for education and awareness, making them invaluable for promoting sustainability. Educational institutions are incorporating animated videos to teach students about environmental conservation, renewable energy, and responsible consumption. These videos engage learners through captivating visuals and compelling narratives, fostering a deeper understanding of sustainability issues and inspiring positive behaviors. The integration of animated videos into curricula empowers the next generation with the knowledge and motivation needed to address global environmental challenges.

Section 6: Marketing Sustainability Through Animated Videos

Businesses are recognizing the potential of animated videos in marketing to promote sustainable products and practices. Animated explainer videos, product demonstrations, and promotional campaigns can effectively convey a brand’s commitment to sustainability without relying on printed materials. Through creative storytelling and visually engaging content, companies can align their marketing efforts with environmental consciousness, appealing to environmentally conscious consumers and contributing to a greener reputation.

Section 7: Global Reach, Minimal Impact: The Environmental Advantages of Digital Distribution

One of the most significant benefits of animated videos is their ability to reach global audiences without the need for physical distribution. Digital content can be easily shared and accessed, eliminating the environmental costs associated with shipping, transportation, and paper usage. This widespread accessibility not only conserves resources but also enables the efficient dissemination of sustainable ideas and practices on a global scale. Animated videos empower organizations and individuals alike to contribute to a more sustainable future, transcending geographical boundaries.

Section 8: Collaboration, Efficiency, and Innovation in Sustainable Communication

The collaborative nature of animated video production aligns with principles of sustainability in unexpected ways. Teams can seamlessly collaborate remotely, reducing the need for travel and minimizing carbon emissions. Additionally, the creative freedom offered by animation facilitates innovative storytelling techniques that inspire and promote eco-friendly behaviors. Animated videos possess the ability to forge emotional connections and drive positive change, fostering a collective shift towards sustainability.

Section 9: Paving the Way for a Greener Future with Animated Videos

In an era where environmental consciousness is paramount, animated videos stand as a beacon of hope for a more sustainable future. By replacing conventional paper-based communication with digital content, these videos contribute significantly to reducing paper consumption, deforestation, and waste generation. As technology continues to evolve, the potential of animated videos to drive positive change and advance sustainability is boundless, offering a promising path toward a greener world for generations to come.

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Mastering the Art of Memes and GIFs: A Playful Guide to Effective Marketing

In the ever-evolving landscape of digital marketing, creativity knows no bounds. Memes and GIFs, once the realm of internet humor, have become powerful tools for engaging audiences and conveying messages in a fun and relatable way. If you’re looking to infuse your marketing strategy with a dose of playfulness and shareability, this guide will walk you through the art of using memes and GIFs to captivate your audience and boost your brand presence.

Section 1: The Rise of Memes and GIFs in Marketing

In the fast-paced world of online content consumption, attention spans are shorter than ever. This is where memes and GIFs shine. A meme is a humorous image or piece of text that spreads virally with variations, while a GIF (Graphics Interchange Format) is a short, looping animation. These visual elements inject life into your marketing campaigns, instantly grabbing attention and making a memorable impression. They’re like mini-videos that don’t require audio, perfect for capturing the essence of your message in a matter of seconds.

Memes and GIFs are an integral part of internet culture, and when harnessed correctly, they can help your brand tap into popular trends and conversations. By incorporating these elements into your marketing strategy, you’re not just advertising – you’re participating in a dynamic, interactive dialogue with your audience.

Section 2: The Science Behind Memes and GIFs Engagement

Ever wondered why memes and GIFs are so engaging? It all boils down to psychology. Our brains are wired to process visuals faster than text, making these bite-sized content pieces highly effective in conveying messages. Additionally, humor triggers an emotional response, which leads to increased sharing and engagement. When you combine a relatable image with a witty caption or animation, you create a powerful formula that sparks connection and resonates with your target audience.

Memes and GIFs also capitalize on the FOMO (Fear of Missing Out) phenomenon. As trends come and go at lightning speed in the digital realm, people are eager to be part of the conversation. By leveraging timely and relevant memes or GIFs, you can create a sense of urgency and encourage your audience to engage with your content before it becomes outdated.

Section 3: Crafting Memes and GIFs That Convert

Design is at the heart of effective memes and GIFs for marketing. To create content that resonates, start with a clear understanding of your brand’s voice, tone, and values. Consistency is key to building a recognizable identity that stands out in a sea of online content. Incorporate your brand elements, such as logo, colors, and typography, into your memes and GIFs to maintain a cohesive look.

When designing memes, consider the rule of simplicity. The image and text should work harmoniously, and the message should be conveyed in a split second. Choose relatable images that align with your message, and ensure the text is concise and impactful. For GIFs, focus on creating short, loopable animations that convey your message in a continuous cycle, encouraging viewers to watch it multiple times.

Section 4: Tapping into Trends and Pop Culture

Memes and GIFs are at their most potent when they tap into current trends and pop culture references. Stay attuned to social media conversations, viral challenges, and trending hashtags. If a particular meme or GIF is making waves, consider how you can cleverly incorporate it into your marketing strategy. However, always ensure that the trend aligns with your brand’s message and values to avoid coming across as inauthentic or opportunistic.

Take advantage of major events, holidays, and celebrations to create timely and relevant content. Whether it’s a holiday-themed GIF or a meme that references a popular event, your audience will appreciate your ability to join the conversation in a light-hearted and relatable manner.

Section 5: Injecting Humor and Personality

Humor is a universal language that can bridge gaps and connect people. When crafting memes and GIFs, don’t hesitate to inject humor and personality. A well-timed joke or a witty caption can make your content stand out and leave a lasting impression. Keep in mind that humor is subjective, so it’s important to know your audience and their preferences.

A playful and relatable tone can also humanize your brand, making it more approachable and trustworthy. Sharing funny, light-hearted content shows that you don’t take yourself too seriously and can create a sense of camaraderie between your brand and your audience.

Section 6: Memes and GIFs as Storytelling Tools

Behind every meme and GIF is an opportunity to tell a story. These visual elements can condense complex narratives into easily digestible snippets. Whether you’re showcasing a product’s features or highlighting a customer success story, memes and GIFs provide a platform to convey information in an engaging and memorable way.

Consider creating a series of memes or GIFs that build upon each other, forming a cohesive narrative. This approach encourages your audience to stay engaged and follow along, eager to see how the story unfolds. Just like a captivating movie trailer, your memes and GIFs can leave viewers curious and wanting more.

Section 7: Integrating Memes and GIFs Across Platforms

The versatility of memes and GIFs allows you to seamlessly integrate them across various platforms. From social media posts and stories to email campaigns and blog content, these visual elements can enhance your overall marketing strategy. When posting on social media, leverage hashtags and interactive features like polls and quizzes to encourage audience participation and boost your reach.

In email campaigns, consider using GIFs to create eye-catching headers or showcase product features. Animated elements can breathe life into static content, increasing engagement and click-through rates. When sharing memes and GIFs on your blog or website, ensure they align with the surrounding content and contribute to the overall user experience.

Section 8: The Power of User-Generated Memes and GIFs

User-generated content (UGC) is a goldmine for authentic and relatable memes and GIFs. Encourage your audience to create and share content related to your brand, products, or services. Whether it’s through a contest, challenge, or simply asking for submissions, UGC fosters a sense of community and involvement.

Sharing UGC memes and GIFs not only provides fresh and diverse content but also showcases the genuine enthusiasm of your customers. It’s a testament to the impact your brand has on people’s lives, and it reinforces the idea that your brand is more than just a product – it’s a part of their identity.

Section 9: Measuring Success and Iterating

As with any marketing strategy, it’s crucial to measure the success of your meme and GIF campaigns. Monitor metrics such as engagement rates, shares, comments, and website traffic to gauge the effectiveness of your content. Social media analytics tools and marketing platforms can provide valuable insights into how your memes and GIFs are resonating with your audience.

Based on your analysis, iterate and refine your approach. Pay attention to which memes and GIFs perform best and try to identify patterns in terms of content, timing, and design. Continuously experiment with different styles, themes, and messaging to keep your audience engaged and excited.

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How to use video to drive traffic to your website

Video is a powerful tool that can be used to drive traffic to your website. In fact, according to a study by Wyzowl, 85% of businesses that use video marketing report that it has increased website traffic. As the saying goes, “A picture is worth a thousand words,” and a video is worth even more. With the popularity of video content on platforms like YouTube, Facebook, Instagram, and TikTok, businesses and content creators have recognized the immense potential of videos in attracting and engaging audiences. In this blog, we will explore effective strategies to leverage videos to boost website traffic, enhance user engagement, and ultimately, achieve your marketing goals.

Creating Compelling Video Content

The first step to driving traffic to your website using videos is to produce captivating and high-quality content. A well-crafted video can leave a lasting impact on viewers, encouraging them to visit your website for more information or to explore your products and services. Here are some essential tips for creating compelling video content:

a) Know your audience: Understanding your target audience’s interests, preferences, and pain points will help you tailor your videos to meet their specific needs.

b) Keep it concise: Attention spans are limited, especially online. Aim to deliver your message succinctly, keeping videos around 1 to 3 minutes in length.

c) High production value: Invest in good equipment and editing software to ensure your videos look professional and visually appealing.

d) Tell a story: Stories have a unique ability to captivate audiences. Craft a narrative that connects with your viewers emotionally and inspires action.

e) Optimize for mobile: As most users consume videos on mobile devices, ensure your videos are mobile-friendly and load quickly.

YouTube Channel Optimization

YouTube, with over 2 billion logged-in monthly users, is one of the most significant platforms to promote your videos and drive traffic to your website. To optimize your YouTube channel for maximum visibility and engagement, consider the following:

a) Keyword research: Use tools like Google Keyword Planner to identify relevant keywords and incorporate them into your video titles, descriptions, and tags.

b) Compelling thumbnails: Eye-catching thumbnails can significantly increase click-through rates. Use custom thumbnails that represent the video’s content and spark curiosity.

c) Calls to action (CTAs): Encourage viewers to visit your website by including CTAs in your video and description, inviting them to explore further or sign up for exclusive content.

d) Playlists and end screens: Organize your videos into playlists to keep viewers engaged and use end screens to promote related videos or your website.

Social Media Integration

Social media platforms are hotbeds for video content, and leveraging them strategically can boost your website traffic. Here’s how:

a) Native uploads: Instead of merely sharing YouTube links, upload videos directly to platforms like Facebook, Instagram, and LinkedIn. Native uploads often receive better visibility and engagement.

b) Teasers and snippets: Tease your full-length videos with short clips or snippets on social media. Create curiosity and direct users to your website to watch the complete video.

c) Shareable content: Craft shareable and relatable videos that users would want to share with their friends and followers, expanding your reach organically.

d) Influencer collaborations: Partner with influencers in your niche to create engaging video content. Influencers’ loyal followers can become potential visitors to your website.

Video SEO for Website Integration

To drive traffic from video platforms to your website, it’s essential to implement video SEO best practices. Follow these tips:

a) Video sitemap: Create a video sitemap and submit it to search engines like Google to ensure your videos appear in search results.

b) Schema markup: Add schema markup to your video pages to provide search engines with additional information about your videos, improving their visibility.

c) Embed videos on your website: Embedding videos directly on your website can increase engagement and dwell time, leading to improved search rankings.

d) Optimize video titles and descriptions: Use relevant keywords in your video titles and descriptions to rank higher in search results.

Engaging in Video Email Marketing

Email marketing remains a potent tool for driving traffic to your website. Including videos in your email campaigns can significantly enhance their effectiveness:

a) Personalization: Tailor your videos to suit the interests and preferences of your email subscribers for a more personalized experience.

b) Video thumbnails: Use video thumbnails in your emails to capture recipients’ attention and increase click-through rates.

c) Landing pages: Create dedicated landing pages for your videos and direct email recipients to these pages for a seamless user journey.

Conclusion

In today’s digital age, videos have become an essential part of a successful online marketing strategy. By creating compelling video content, optimizing YouTube channels, integrating with social media, implementing video SEO, and leveraging video email marketing, you can drive substantial traffic to your website. Remember to continually analyze and optimize your video marketing efforts to stay ahead of the competition and connect with your audience effectively. Embrace the power of videos and watch as your website traffic soars to new heights.

With the right approach and a little creativity, videos can become the driving force behind your website’s success, elevating your brand, boosting engagement, and converting visitors into loyal customers. So, why wait? Start harnessing the potential of videos today and unlock a world of opportunities for your online presence.

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Clutch Recognizes Konnect Me Animation as India’s Leading Video Production Company for 2022

In today’s evolving creative world, you need content that can stand out. Don’t settle for mediocre and average videos — here at Konnect Me Animation, we can help you connect with your audience with sophisticated and professional videos. Based in Ahmedabad (India) and New York (USA), our team offers world-class excellence when it comes to corporate animated videos, explainer videos, motion graphics, wedding videos, and so much more.

We strive to help our clients gain visibility and make an impact, but that doesn’t mean we don’t love celebrating our own wins. With that being said, we’re absolutely excited to share with you wonderful news. Just recently, we caught wind that our team was officially recognized during the annual Clutch Leaders Awards! Konnect Me Animation was named as one of India’s leading firms for video production services this 2022!

Top B2B Services Clutch India 2022

                                                                  “We’re proud to receive this award! This helps us server our clients even better.” —
                                                                                                               
Aashish Chowdharry, Co-founder of Konnect Me Animation

Clutch Award Process – How the Finest Animation Companies Are Selected:

Clutch is a data-driven market research platform dedicated to helping corporate clients find out more about different agencies and consultancies for their next project. Every year, the platform holds an award cycle to celebrate the finest service providers from various industries and geographic locations. The firms chosen are vetted through a strict set of criteria and are proven leaders and their respective categories. In their esteemed Leaders Matrix, Konnect Me Animation ranks first in the top 15 leaders from Ahmedabad’s video production space!

Thank you so much to everyone who helped make this a reality! We massively appreciate your support, especially those who took the time out of their busy schedules to leave us their incredible reviews on Clutch! Konnect Me Animation wouldn’t be the same without your trust. Every opportunity you provide the team gives us the chance to shine and show what we can do. We are eternally grateful to all of you.

Video production is our strongest suit. Get in touch with us today to discuss your next project with us! We look forward to Konnecting with you!

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Everything you need to know about ‘Explainer Videos’

With the Revolution of the Internet, there has been a dramatic change in marketing products and services in this new age.The newest form of marketing is an explainer video.

Explainer videos are short videos used to illustrate a company’s product or service. These videos are a combination of visuals, infographics, audios, and animation. Explainer videos are often placed on the website’s home page, in Email Campaigns, in meetings and on social media platforms.Explainer videos claim to have higher conversation rates than compared to other marketing strategies.

In this internet era, social media marketing has splurged, all these social media platforms are image and video-driven. This social media content is shareable and it has the power to go viral. It can reach to a wider audience that too in budget. Thus Explainer video is an effective campaign for viral marketing.

Following are the reasons why your business needs an Explainer Video. 

1. Can show More Information In Short Time
2. Can increase your SEO presence on Google and other available search engines.
3. Higher audience engagement
4. High Conversion Rate
5. Highly shareable and it is the only strategy for viral marketing
6. Tailored made especially for your product/ service.
7. Budget friendly advertisement option
8. Strong call to action
9. High quality video and audio

Types of Explainer Videos

1. Animated Explainer Videos:

Animated video is the most popular type of explainer video. Animated videos include computer-generated figures and elements in a moving way. People tend to pay more attention to moving colourful objects because most people are visual learners. This fact makes Animated videos an ideal advertisement medium to get consumer attention. Animated Explainer Videos further can be classified in following types:

Character animation video: Uses one or more human alike characters. Character Animation Videos are storytellers and show stoppers.
Example: (Our Video Link)

Infographic animated video: Displays quick information about a company’s functioning, its statistics creatively and animatedly. It is an ideal option to promote one’s brand in meetings and trade fairs.

2. Live-Action Explainer Videos:

Live-action videos can refer to either cinematography orvideography; they use real people and real places, sets. Still, some live-action Explainer Videos use a combination of both humans and real places along with animation to create a perfect campaign to demonstrate their product/service.

3. 2D Animated Explainer Videos:
2D animation involves creating characters, storyboards, and backgrounds in a two-dimensional environment. This is kind of traditional animation form which is less expensive than 3D animation.

4. 3D Animated Explainer Videos:

In 3D animations, objects can be rotated and moved like real objects. You can also make a 360 degree 3D animation explainer video using motion graphics. This form of a product explainer video is considered to be of supreme quality videos. These videos are widely used for commercial purpose and it can show minute details of the product within seconds.

5 Motion Graphics Explainer Video:

Motion Graphics explainer videos bring still graphics to life with visual element effects, animation and other cinematic techniques. They are not necessarily story-based or character-driven and might involve animated abstract shapes, logos, graphs or text.

6. Whiteboard Explainer Videos:

It is a style of animated video where a story is shown on a whiteboard using artwork that is typically hand-drawn in advent. It shows black-line graphics being drawn on a white background, illustrating the concepts or ideas in the format of a play. The popularity of this type of video lies in great story/play. Whiteboard animation videos are a great option for engagingly telling complex and lengthy concepts.

We hope this article provided you with some valuable insights about explainer videos.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video

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How to Write a World-Class Script?

An Explainer Video is a short animated video that focuses on explaining the product or service of the business. Explainer videos address the specific pain point(s) your business is solving and present them in an engaging manner. So next time you visit your customers for a 1-2-1 meeting, send them your explainer video so that they have an idea about your solution as it’s more effective than a sales pitch.

Explainer videos have the power to tell an impressive story about your product, service, mobile app or business in 60 seconds or more. But for explainer videos to be effective apart from having amazing animation, visually appealing graphics, awesome characters and soothing voiceover, back it by a solid script. A great animated video needs a killer, well-written, well researched and engaging script. So here’s how you can make a killer script for your explainer video.

7 tips on How to Write a World-Class Explainer Video Script

1: Keep It Short

Your script should be short, ideally 60 seconds or lesser. This will help you keep your viewers engaged. But, if need be, it can go up to 120 seconds or more. Write down all the core points of the product or service and then take the most important of them in the script.

Follow this:
Always follow the ‘so-what’ approach to present your solution. Example: if you want to say that your offering saves my time then counter it with ‘so-what’. You will now get an emotional benefit to convey to your users that when I save time, I can use it in my hobby or doing something new. This is an instant attraction for the reader.

This beautiful 26-second video aptly describes a person.

2: Use the universal trio of – What, How and Why

Usually, every video out there is set to solve a problem. ‘What’ is that problem? Define this outright in your script. Once you establish the problem statement, tell the users ‘how’ your product or service is solving that problem. Finally, tell the users ‘why’ they should prefer your proposed solution over others.

Follow this: A world-class script follows the 20/80 rule. It means that they talk about the problem in less than 20% of the time and focus on the solution and the need for the product in the remaining 80% of the time.

This 1-minute video is a perfect example of 20/80 rule and ‘what, how and why’ of the solution.

3: Getting Personal

Rather than blunt marketing, you should narrate your story like a person and get personal so that the users can connect to your brand. Ask your users if they are looking for a particular solution to their problems and tell them about your solution.

Check this 1-minute video about how to ask your users about their problems and then presenting your solution.

4: Telling a Story

In your marketing video if you do blunt marketing then the response will be poor. Rather, if you tell a story by pinpointing their problems or stating some facts and asking the question then the user will connect, as he will be keen to find the solution. This is an old marketing gimmick that many companies leverage. Telling a problem and how due to this problem user’s life is being affected, then showing a ray of hope that you have a solution and at last introducing your product or service and explaining that how can it solve user’s problems and make their lives better.

5: Focus less on the founders or the company itself and more on the solution

Too often scriptwriters get swayed that they forget the solution and brag about the founders or the company. Your script should focus on why does the product exist and how it can make your viewers’ life better.

Pro Tip: Get your script verified by your colleagues, friends or seniors to make sure that it works and can add value to the company you are making video for.

6: Call-To-Action is Must

One rule that you must never forget is ending your video with a CTA (Call to Action). Triggering your users to take an action after they have watched your video is where you can look for getting business. Your CTA can be Like, Share, Subscribe to your page, handle or channel. It can be placing orders or store visits, visiting your website or calling you. CTA should be direct so that you can convert your user to a customer.

7: Sell What You Tell and Tell What You Sell

It’s said that the customer is the King. And as scriptwriters, you have to be kind – kind enough to sell what you tell and tell what you sell. Many times scriptwriters exaggerate the solution and although that entices users to buy the product or service, but in the long run, it damages the brand. So be genuine and sell the solution and not a false assurance. Scriptwriting is like giving birth to a baby. It takes time but once it’s done, it would be the most precious gift you can give to your clients. And hence you need to take care, as it’s the first step towards making an awesome video. We hope that the above tips will better equip you with writing awesome scripts. If you need help making an amazing explainer video with killer script, don’t hesitate to contact us and together we can tell a great story combined with gorgeous visuals and animation so that it reflects your brand.
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Benefits Of Animated Explainer Videos in 2019

Eager to know what is an Explainer video and its benefits? Do you want to add an Explainer Video to your marketing campaign? Go through this article and learn how this engaging and informative video format can help you enhance your marketing campaign in an amazing way!

What is an Explainer Video?

An Explainer Video is a short animated video which focuses on explaining the product or service of the business. Video explains in a simple and engaging way by using audio and visual which will grab the audience’s attention. Explainer Video can be informational and promotional which will explain the company’s product or service, what their company offers and how can it be helpful to their customers.

How Do Explainer Videos work?

Animated Video always triggers the brains due to the use of vibrant color and also increases memory retention. According to one study video is the most ideal medium for providing any kind of information as it triggers both sound and visual senses. Video increases retention rate and overall information. More than 1 billion are the unique visitor on YouTube, which is more than 6 billion hours of video watched. All the business houses can tap into this ever-growing field and can create an explainer video to explain their ideas.

What makes Explainer Videos different from any other video? Check out!

Short: Explainer video tends to be short and to the point (90 seconds is the average)
Simple: Explainer video gives a simple and straight message using “What”, “Why”, “When”, “Which” and “How”. The focus is on the target audience and their problem. Video made to meet the target audience and their needs to to make them understand the product and service of the company.
Colors: Vibrant colors used for look and feel of the brand identity and recognition.
High-Quality Video: The video having a high quality will stand out from the competition and will achieve the desired result.
Colorful Animated Characters: Explainer Video tend to use animated characters for establishing a strong connection with desire audience.
Music: Explainer Videos have music and sound effect according to the genre of the video which helps in storytelling and engaging the targeted audience.
Professional Voice-Over: Often explainer video will have a professional voice over which will speak and explain the video contents.
Tip: when making an explainer video, it’s very important to make it customized according to the target audience’s needs. Watch this example of a custom explainer video that Konnect Me Video made for a Digital Marketing Agency.

Benefits of having an Explainer Video

Now that you know what is an explainer video, now let’s talk about its benefits. How can explainer video promote your product or service? We have listed some key benefits to improve your marketing strategy.

1. Explain your business idea in 1 minute:
Explainer Video is great to explain your product or service in a few seconds, they can easily grab the audience’s attention. According to research if the explainer video is placed on the homepage then your average time can be increased by 1.5 minutes.

2. Increase your Online Presence

If you want your visitors to stay more on your page/site than you should add video content. Video Content can be shared across all social media platforms which helps in increasing social media presence.

3.Increase Conversions

Explainer Videos are catchy and can be appealing which encourages people to keep on watching. The audience can easily understand the message you want to convey. Its very good to grow conversion and explainer video can grow by 25% on average.

So now you came to know that an explainer video can help you in creating awareness, curiosity, consideration, and decision. It will all depend on the message you convey and what kind of “Call to Action” you generate from your audience. Next time don’t forget to use explainer video in your marketing strategy. You can check our Explainer Video Playlist on Youtube.

If you are still looking for an explainer video company in India, an animated explainer video production company in India or video animation company in India. If you want any support in planning or creating an explainer video, contact us on

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