15 March
The market is constantly becoming more and more competitive. With so many marketing and branding options, how does a single business stand out in the crowd? Walking hand in hand with trending things and being flexible is a necessary mindset if you want to succeed. Marketing and branding a game of psychology if played right.In recent times People consume information from every touch point without even realizing it, Customers are more likely to recall what your brand offers if your brand visibility game is strong.Exactly why donât miss any potential branding opportunity. One of the best ways to remain in peopleâs memories is by being visible, at every turn.
You can boost your brand visibility with these 7 excellent strategies!
Well managed social media platforms:
It is eminently crucial to be present where your customers are. Now 60 per cent of the worldâs total population uses the internet and the number continues to grow. 4.20 billion social media users have been noted to date in 2021. Through high quality handy social media content, you can create customer engagement. Keep the content tone conversational for the growth of your brand.
Valuable social media content has the power to go viral thus it has the potential of exponential market growth. Hence if your business is not there on social media youâre missing a big chunk of the universe.
Along with life and up to date social media platforms, updating your Google My Business Listing is equally crucial. It takes a few clicks and it is absolutely free. You can also create brand awareness with frequent social media contests.
Keyword optimization and correct SEO:
With the right keywords, you can broaden your audience and reach. A well planned and precisely implemented SEO campaign can bring many benefits to a company and it is also the need of the era. Over some time, it will increase brand reach and improve brand image which will lead to organic traffic.
If you havenât focused any of your marketing budgets on SEO and Keyword optimisation now is the time to make the change. Make sure your SEO strategy includes backlink generation; keyword optimised content, prudent set of long-tail keywords and image posting.
Blogs:
Writing blogs frequently is a brilliant way to retain long term, loyal customers.Blogs that are keyword optimized, will boost your brand visibility online. Besides blogging is a great option to educate your audience/customers. Blogging will certainly take time yet it will create the brand goodwill that no other strategy can.
Blogging allows you to interact with your target audience, blogging is inexpensive too.
Words have the potential to change the world, thus well-crafted words in the blogs can enormously influence customers.
If you havenât focused any of your marketing budgets on SEO and Keyword optimisation now is the time to make the change. Make sure your SEO strategy includes backlink generation; keyword optimised content, prudent set of long-tail keywords and image posting.
Marketing videos:
A recent market study found that listings with photos and brand marketing videos are twice as likely to generate interest.
Research also says that potential customers are 84 per cent more likely to buy a product if they have watched a product video.
The long-term strategy for any business should be to align their video marketing efforts with all their other channels like websites, social media platforms and other streaming platforms.The newest form of video marketing is an explainer video. Explainer videos are short marketing videos used to illustrate a companyâs product or service.
In video marketing, animated video is the most popular type of explainer video.For best results, you can outsource the video content to a video production company who can craft unique, relevant and engaging marketing video for your brand.
Well managed virtual brand personality:
A strong web presence has become increasingly important. This is why you need to make your visual brand guide, for example, set the theme of the brand, colour pattern and vibe of your brand. And make sure you have a consistent logo for your brand, colour palette, packaging of physical products, fonts reflected in your images, graphics, videos and website.
You can also create 3D 360 Virtual Tour of your brand. Giving someone a visual 3D 360-degree tour goes a long way toward establishing stronger brand visibility.
All these efforts will bring people to your website and therefore make sure your website runs smoothly with good speed and easy call to action. It is equally significant to keep your software updated for mobile-friendly website experience.
These simple hacks wonât break the budget. Start implementing them now and watch your companyâs visibility shoot up into the minds of customers. Your message also needs to be the same and consistent on every marketing platform you use and stick to one simple idea, one logo, one slogan.
