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19 May2D Animation Video

Why 2D Animation is Still Relevant in Today’s Digital Age

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Animation has been an integral part of entertainment and communication since its inception in the late 19th century. With the advent of digital technology and computer graphics, 3D animation has become more prevalent and popular in recent years. However, 2D animation still has its place in today’s digital age and remains a relevant and essential medium for various reasons.

Firstly, 2D animation is an excellent tool for storytelling and can be used to convey complex ideas and emotions. It can capture the subtle nuances of character expressions and movements in a way that 3D animation often struggles to replicate. This is especially true in animation styles like anime, which heavily rely on 2D animation to convey emotions and tell complex stories.

Moreover, 2D animation is often more accessible and cost-effective than 3D animation. While 3D animation can produce stunning visuals, it requires a significant investment in software, hardware, and skilled animators. In contrast, 2D animation can be created using traditional techniques like hand-drawn animation or with digital software like Adobe Animate, which is more affordable and accessible.

Another advantage of 2D animation is that it can be used in a wide range of contexts, including web design, marketing, education, and entertainment. It can be used to create explainer videos, product demos, instructional materials, and more. Additionally, 2D animation can be used in conjunction with 3D animation to enhance the storytelling and visual experience.

Furthermore, 2D animation has a unique aesthetic that is distinct from 3D animation. While 3D animation can produce realistic and immersive worlds, 2D animation offers a more stylized and artistic approach. This aesthetic can be particularly appealing to audiences who enjoy the distinct look and feel of traditional animation.

Finally, 2D animation has a rich history and legacy that continues to inspire and influence contemporary animators. Many of the most iconic animated films and television shows, such as Snow White and the Seven Dwarfs, The Simpsons, and Adventure Time, were created using 2D animation techniques. The continued relevance of these classics shows that 2D animation has a lasting impact on the animation industry.

In conclusion, 2D animation remains a relevant and essential medium in today’s digital age. Its ability to convey complex emotions, accessibility and cost-effectiveness, versatility, unique aesthetic, and rich legacy all contribute to its continued relevance and importance in the animation industry.

Looking for a video production company to create crisp and appealing animation videos for your brand as those top animation software companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you. Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video 
Check out our portfolio for more samples!

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30 MarchCorporate VideosExplainer Videos

How to Write a World-Class Script?

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An Explainer Video is a short animated video that focuses on explaining the product or service of the business. Explainer videos address the specific pain point(s) your business is solving and present them in an engaging manner. So next time you visit your customers for a 1-2-1 meeting, send them your explainer video so that they have an idea about your solution as it’s more effective than a sales pitch.

Explainer videos have the power to tell an impressive story about your product, service, mobile app or business in 60 seconds or more. But for explainer videos to be effective apart from having amazing animation, visually appealing graphics, awesome characters and soothing voiceover, back it by a solid script. A great animated video needs a killer, well-written, well researched and engaging script. So here’s how you can make a killer script for your explainer video.

7 tips on How to Write a World-Class Explainer Video Script

1: Keep It Short

Your script should be short, ideally 60 seconds or lesser. This will help you keep your viewers engaged. But, if need be, it can go up to 120 seconds or more. Write down all the core points of the product or service and then take the most important of them in the script.

Follow this: Always follow the ‘so-what’ approach to present your solution. Example: if you want to say that your offering saves my time then counter it with ‘so-what’. You will now get an emotional benefit to convey to your users that when I save time, I can use it in my hobby or doing something new. This is an instant attraction for the reader.

This beautiful 26-second video aptly describes a person.

2: Use the universal trio of – What, How and Why

Usually, every video out there is set to solve a problem. ‘What’ is that problem? Define this outright in your script. Once you establish the problem statement, tell the users ‘how’ your product or service is solving that problem. Finally, tell the users ‘why’ they should prefer your proposed solution over others.

Follow this: A world-class script follows the 20/80 rule. It means that they talk about the problem in less than 20% of the time and focus on the solution and the need for the product in the remaining 80% of the time.

This 1-minute video is a perfect example of 20/80 rule and ‘what, how and why’ of the solution.

3: Getting Personal

Rather than blunt marketing, you should narrate your story like a person and get personal so that the users can connect to your brand. Ask your users if they are looking for a particular solution to their problems and tell them about your solution.

Check this 1-minute video about how to ask your users about their problems and then presenting your solution.

4: Telling a Story

In your marketing video if you do blunt marketing then the response will be poor. Rather, if you tell a story by pinpointing their problems or stating some facts and asking the question then the user will connect, as he will be keen to find the solution. This is an old marketing gimmick that many companies leverage. Telling a problem and how due to this problem user’s life is being affected, then showing a ray of hope that you have a solution and at last introducing your product or service and explaining that how can it solve user’s problems and make their lives better.

5: Focus less on the founders or the company itself and more on the solution

Too often scriptwriters get swayed that they forget the solution and brag about the founders or the company. Your script should focus on why does the product exist and how it can make your viewers’ life better.

Pro Tip: Get your script verified by your colleagues, friends or seniors to make sure that it works and can add value to the company you are making video for.

6: Call-To-Action is Must

One rule that you must never forget is ending your video with a CTA (Call to Action). Triggering your users to take an action after they have watched your video is where you can look for getting business. Your CTA can be Like, Share, Subscribe to your page, handle or channel. It can be placing orders or store visits, visiting your website or calling you. CTA should be direct so that you can convert your user to a customer.

7: Sell What You Tell and Tell What You Sell

It’s said that the customer is the King. And as scriptwriters, you have to be kind – kind enough to sell what you tell and tell what you sell. Many times scriptwriters exaggerate the solution and although that entices users to buy the product or service, but in the long run, it damages the brand. So be genuine and sell the solution and not a false assurance. Scriptwriting is like giving birth to a baby. It takes time but once it’s done, it would be the most precious gift you can give to your clients. And hence you need to take care, as it’s the first step towards making an awesome video. We hope that the above tips will better equip you with writing awesome scripts. If you need help making an amazing explainer video with killer script, don’t hesitate to contact us and together we can tell a great story combined with gorgeous visuals and animation so that it reflects your brand.
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04 April2D Animation Video

What is 2D Animation video and its benefits?

by admin8 Comments

Eager to know what is a 2D animation video and its benefits? Nice move! Do you want to add a 2D Animation Video to your marketing campaign? Go through this article and learn how this engaging and informative video format can help you enhance your marketing campaign in an amazing way! If you are looking for 2D animation company in India, you can always rely on us.

What is a 2D Animation Video?

2D Animations video is a great way to create engaging and explainer based content. Video can be used in various storyboards like explaining Corporate Companies, Educational Institutes, Medical Marketing, Healthcare agencies, and Mobile Applications. 2D animations videos are clear, concise and highly engaging content. Konnect Me Video team understands all of the components needed to create high-end corporate animations, motion graphics, and explainer videos that will achieve your communication objectives.

What are the characteristics of 2D animation video ?

  • 2D Animation: 2D animation creates movement in a two-dimensional space.
  • Work in the field of 2D animation requires technical as well as creative skills, the more creativity, the perfect animation it would be and it will be easy to convey the message.
  • 2D animation focuses on creating a character, storyboards, and backgrounds in two-dimensional environments.
  • The figures in the 2D animated video can move up, down, left or right. 2D animation uses bitmap and vector graphics to create, edit the animated objects.
  • 2D animated videos can be used in tv commercials, advertisements, films, promos or websites.
  • We see a lot of 2D animation in today’s online campaigns and Service/Product sites, there are many reasons behind this. However, it simply depends on your desired goals for your social marketing campaign and the Call to Action you desired from your target audience.

What are the benefits of 2D animation videos?

Main reasons for 2D animation being so attractive are as follows. There are many well established 2D animation styles, having their own unique style and taste. This allows a lot of creative freedom with many animation styles.

As a result, it can be followed and customized accordingly eg. anime, stick figures, digital cutouts, etc.

  • 2D animation has got easy storyboard and it can be produced faster considering the time to market and many other business difficulties it has got upper hand in comparison to 3D animation.
  • Even simple 2D animation which has got a good story concept, screenplay, and perfect execution will leave the audience mesmerized.
  • 2D animation works great if you want to present interesting characters, concepts and storyline.
  • 2D is cheaper and faster to produce, considering time constraints and many other issues. It has got an upper hand in comparison to 3D animation.
  • From the social marketing perspective, you would need is a good narration and a convincing storyline leading to a ‘call to action’ CTA. This leads to higher levels of conversions.
  • Low production cost  it is cheaper in comparison to 3D animation. The software which is required for 3D animation is more expensive. Therefore 3D animation can cost 5-7 times more than 2D animation.
  • Simple and less complex 2D animation involves lesser steps in the design process. So it is easier to produce when compared to 3D animation.
  • 2D animated videos can be changed easily as the process is less.
  • It gives less importance to the entertainment factor of design and focuses more on delivering the message. This makes 2D animated videos perfect for explaining your Product, Service, Mobile App or Business.

So now you came to know that 2D animation video can help you in creating a good storytelling video. It will all depend on the message you convey and what kind of “Call to Action” you generate from your audience. You can check our 2D Animation Video Playlist on Youtube.

If you are looking for 2D animation company in India ,2D animation company or 2D animation service and want any support in planning or creating an explainer video, contact us on 

Email Us – hi@konnectme.video
Contact Form – https://konnectme.video/contact/
YouTube Channel – https://www.youtube.com/c/KonnectMe

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