27 February
New media options and the Digital Revolution are changing the face of advertising. Advertising will continue to grow and evolve. Technology has changed over time and this change has had a major impact on the Advertisement as a whole. The one medium thatâs had the biggest impact on the history of advertising and advertising personalization is the internet. Online advertising has completely revolutionized the practice in recent decades.
Â
It is assumed that Internet Consumption will be at 52%. Projecting yourself on the right platform is what you need to elevate your brand.
This article will help readers and other followers to get an outlook on various patterns and trends that play a crucial role in determining the media consumption pattern. And prevailing trends of Advertisement which will dominate 2021.
We have jotted down some trending advertisement trends to help you make the right marketing strategy decision.Â
1)Video Marketing:
Till 2020 a total of 3.2 billion users have a smartphone, that number is projected to jump to 3.5 billion this year. No doubt video advertisement is the way of the future. Studies show that video marketing helps consumers to make a purchase decision.
                                              Following chart shows some statistics about video marketing:
Here are the types of video you can use in your video marketing strategy to level up your brand:
â Animated Explainer VideoÂ
â Live Streams
â BlogsÂ
â 3D Product VideosÂ
Â
2.) Visual Search: It is an artificial intelligence technology that allows users to upload an image to conduct a search and get more specific results. The user then finds the exact object or place being searched, or whatever is most similar to it as a visual search result. Sometimes words fail in describing accurately something we see. That is why visual search is so.
A few high-profile companies are using visual search, a major example of it is Google itself. As per Accenture, 69% per cent of shoppers prefer to purchase with the help of a visual search option.
3) Podcasts: It is a prerecorded audio program, published on the website and other platforms such as music apps, radio, social media etc. Podcasts have become a highly effective ad medium these days. The market for digital audio and voice over services is expected to climb. Podcast listeners are mostly urban and educated. Theyâre also believed to be highly engaged and loyal.
4) Influencer Marketing: Influencer marketing is a type of word-of-mouth marketing. Influencers can be well-known celebrities, social media personalities, bloggers or any known figure to amplify your brand message to a larger market. Studies show collaborating with influencers can bring you brand recognition, enhance your reputation, audience engagement and increase conversions. With the evolution of social media marketing, Influencer Marketing will continue to grow.
5) Artificial Intelligence: AI can analyze consumer search patterns, and use data from social media and other online platforms to analyze user behaviour. So basically it is a machine learning system capable of answering to users. AI will soon be the future face behind many services and AI is the future of advertising.
One example of AI is chatbots, some more example of AI are as following:
â Facebook uses AI to detect who is on your profile.
â Siri in the iPhone uses AI to understand voice commands of users
â Self-driving cars use AI
â Smart home technology use AI
Apart from the above mentioned there are numerous ways of marketing strategies and methods that you can use to promote your company. Which one will be most effective for you depends on many factors like your – target audience, budget, time constraint, and nature of product and services etc.
If you are looking for the right marketing strategy and Advertisement for your brand then, book a free consultation session with us. Our team will help you to plan and execute an advertisement strategy.
A few high-profile companies are using visual search, a major example of it is Google itself. As per Accenture, 69% per cent of shoppers prefer to purchase with the help of a visual search option.
