One of the things you do on your phone religiously is scroll through Instagram. Probably the first thing in the morning and the last thing before you hit the sheets. And what has got you hooked onto Instagram so much? The answer is ‘reels’. Those short videos weave a whole story within fifteen, thirty, or sixty seconds. It’s almost like your brain gets a dopamine hit every time you scroll to another video. The variety of the video-based content we consume daily is insane. The online content game has massively evolved, be it transition reels, makeup tutorials, dance challenges, funny trends, mimicry, DIY videos, etc.
The same goes for YouTube. It’s just difficult to stop after watching one video? The range of videos available on YouTube is unbeatable. While we’re talking about major video-based content platforms, LinkedIn is very much in the running with its corporate and learning-based videos.
While you can make a video about basically anything today, you need to up your game to reach out to maximum people and retain your audience. Stay relevant to the trends. Create content that serves some purpose. You must keep up with the platforms’ algorithm to stay congruent with the changing demands of content as well as the format.
Let us take you through 20 video ideas for YouTube, LinkedIn, and Instagram for 2022. These ideas will help you transform your video content game, give you the latest insights and help you attain your goals.
Entertaining or educational Vlogs will continue to rule the content scene even in 2022. They have gained massive popularity amongst the social media audience. According to a survey, almost 44 percent of internet users watch vlogs daily. Make sure you create vlogs that stand out from the plethora of creators out there.
Tip: Research at least 50-100 vlog creators and see what they are doing and what they aren’t.
2. Explainer videos
Explainer videos can be called video brochures of a product, brand, or service. They use a unique style of storytelling that takes you through the details and have an effective impact on the audience. Corporate explainer videos can be quite challenging since many elements are incorporated in one short video. Always contact a professional video production company like Konnect Me Animation to bring your idea to fruition.
3. Weekday Hashtags
Videos related to days of the week are quite engaging. For example: #MotivationalMondays or #ThrowbackThursdays. It helps your audience associate with your videos organically. You can make it niche-specific or share quotes or tips to make the videos more relatable for your viewers.
4. A News story
A significant part of your viewership focuses on the “trending” content. Everyone wants to be a part of what’s happening “now”, be it news or memes. Stay relevant by creating informative videos around the latest news stories, insights, and trends. Share it with your audience. Help your viewers stay up to date.
5. Behind the scenes (BTS Videos)
Who doesn’t love to see the “BTS – Behind The Scenes” footage of their favorite shows? It gives them a sneak peek into the reality behind the scene. These videos humanize the show’s characters. They make them more relatable and personal. This also works well in the corporate sector, where you can showcase the process of how things work, what it takes to create something, etc. In short, BTS videos provide a glimpse into backstage activities.
6. Skill development
Creating videos where you teach a skill is perfect for platforms like LinkedIn, all about careers, development, and learning. You can structure and simplify the video to help the viewer understand the “why, what, and how” of a skill. Such infographic videos (simple, informative, and visually appealing) are prevalent in workspaces. They help the employees and job seekers get oriented or gain expertise in a particular skill of demand or choice. One can make such videos using infographic video maker applications.
7. Testimonial Videos
Video testimonials give your potential and existing customers an assurance that they are in safe hands with your brand. These videos are a great technique to push your marketing. Such third-party reviews eliminate the risks of “bias” from the consumers’ minds and give them the freedom to form their own opinion about your business or product.
Unboxing videos began on YouTube and are now a trendy segment on both YouTube and Instagram. The videos revolve around a product’s packaging and unwrapping to reveal the contents inside it. Unboxing aims at helping people understand what to expect while purchasing the product. It also contains information about the product’s features. Such videos have a very high rate of influencing the audience to buy the product. Creators can also partner with brands to unbox their products and hence earn handsomely.
9. Question and Answer
Q&A videos are pretty popular on all the platforms. It helps people communicate with you or your brand and gain insights about what you offer and answers to their queries. These videos also serve the purpose of “personal touch” or “humanization” of your persona and brand. You can address questions from the comments or messages and ask the audience if they would like to discuss a particular topic.
Short makeup, hair, or Do It Yourself (DIY) craft tutorials on Instagram have proven to be very successful. Many brands advertise their products with the help of these makeup artists/influencers on Instagram. People these days love to be experimental with their looks. These tutorials gain a lot of views by showcasing different creative styles for their audience.
11. Holiday specific
Social holidays can definitely be a part of your content calendar. People like to see new social events scenes incorporated into a short, crisp video. This engages your audience, and you can expect more views as it can be pretty unique and relatable at the same time.
12. Corporate videos
These videos showcase your brand, the mission, the vision, the goals, the community outreach, values, and the glimpses of your workforce and workspace from a very professional perspective that caters to the corporate lens. Most companies opt for professional corporate video production companies like Konnect Me Animation to do the job and produce concise and informative videos.
13. Video blogs
You can share snippets from blog posts in a graphical video manner. These videos can contain information that conveys the gist of the whole blog. You can create content related animation to give these videos a more visual impact to garner a great response from the audience. Animations can be pretty tricky to work with. So, getting in touch with a video animation company can smoothly help you create the animation you need for your video.
14. Animation Videos
Storytelling through animated characters has become more popular today than ever. Such videos have a large and loyal audience base. You can whip up some characters, which can serve a purpose in your story. Animation videos require a lot of time and detail. But considering the response one receives from these videos, you cannot get past this idea. Instead, you can work with a character animation studio that will bring your animation story and characters to life.
15. Promotional videos
Promotional videos serve a great deal of purpose if you have to market an event. You can use simple infographics with catchy background tracks to lure your audience and make the event seem more enticing. Do not forget to include “how to register” information in the video for those who wish to attend.
16. Take a tour
Videos like “house tour”, “office tour”, etc. have gained a lot of popularity among viewers. These videos take you through the whole place, which one would not usually get to see in other videos.
17. A day in the life of
These videos provide a glimpse into the life of a particular person or a brand, how things go about on a given day, etc. Showing everyday routine, highlighting the small things about the day interest your audience and bring in a lot of new viewers.
18. Food all the way
Food blogging has been gaining so much popularity. It is one of the top niches which gains the most viewers. Food lovers appreciate the varieties of food showcased in these videos. Food videos are relatable and prompt the audience to share them with their peers, thus expanding the reach organically.
Recap your day or an event with the best photos and snaps made into a video. These videos trend a lot on all three platforms -YouTube, Instagram, and LinkedIn. The viewers are intrigued and engage with the video by tagging their friends or sharing with their contacts. You can also compile the snaps or videos and reshare them to bring more engagement.
Highlight videos can help you repurpose your content and get more viewers. You can prompt the audience to watch the new version by including some extended clips or behind the scenes, which would give them the thrill to know more. Highlight videos also urge your viewers to watch the previous content, thus increasing the views on those videos as well.
That’s a wrap on 20 video ideas for YouTube, LinkedIn and Instagram for 2022. Use these ideas, and you are all set to get in more views and engagement! Include the discussed ideas and trends in your social media calendar for this year.
Are you interested in creating these videos for your brand? Looking for a video production company to help you bring your vision to life? Want to transform your marketing and amplify your brand’s reach? Connect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.