Category: Corporate Videos

Corporate video vs. Promotional video, everything you need to know about corporate and promotional video

People often get confused between a corporate video and promotional video, these two are terms often used interchangeably. These are, in-fact, very different cincepts. Before finalising your ad style it is important to understand the difference between them. This can help prevent any miscommunications with the ad agency and give you better transparency.

We’ll discuss each term in detail along with examples to help explore the differences between the two.

Corporate video

Corporate video is generating a lot of buzz these days. Corporate videos are often made to depict the brand’s story if it involves product or services provided by organization then a range of products are shown. So basically it doesn’t advocate for some specific product or service, corporate videos focus on the buainess itself. These videos often represent a company’s vision its culture and values. Such videos are used to improve brand image and transparency.They set the tone and style for your brand.

So what makes corporate animated video special? From small enterprises to large companies corporate animated videos can be used by any organisation to drive engagement. You can also go for budget-friendly packages of animated videos. Combination of live-action and stop motion animation style is best to tell your brand story through a corporate animated video.

Corporate videos example may include corporate training videos, product line explainer video, conference videos, about us video etc. Many big heads like Twitter, IBM, Facebook, PayPal etc take advantage of corporate animated videos to present a difficult subject more lightly so that the audience can understand the concept.

An animated corporate video can make your marketing, branding, and advertising more memorable.

Following are examples of some Corporate Videos:

A corporate documentary shows the history of a company and what inspired it into the business it is today. This type of corporate video would also not need to be short.

It can be a recruiting video to persuade potential employees to be interested in the company.

A company profile video could illustrate some concept like manufacturing process, including what they offer.

Promotional video

A promotional video is designed to flaunt a product some service, or event. This is the most popular type of commercial video in terms of television. The aim of a promo video is to show how something works, it can be used to highlight specific products or services.

If you have an event coming up and planning to spread the word about it then a customised Event Promo video can do wonders for you. This kind of video campaigns span across the different phases of an event like pre-event, during event and post-event. As per Eventbrite’s 2019 Pulse Report, 95% of events that used video said it was effective. So whether you’re doing a ticket launch event, pre-event announcement, event invitation or reminder, corporate functions, product launch, or trade fair promotional video can be extremely helpful. Types of Event promotional videos can be a teaser, testimonial, product description video etc

Below are examples of some Promotional Videos:

An explainer video like this would help to show the product in the most dynamic way possible

An explainer video that effortlessly shows service that is difficult to explain with just words.

The kind of fiction promotional video uses a story to sell your product or service. Usually it follows the theme of problem and solution.
The kind of fiction promotional video uses a story to sell your product or service. Usually it follows the theme of problem and solution.

Conclusion

It is evident to recognise the distinctions between a corporate and promo video. A promotional video would endorse a new product, service, or an event, whereas a corporate video advocates the company or some concept as a whole. In general, promo videos are great for advertising or launching a new product, service, or event where as a corporate video will appeal to the company’s target audience in the theory of creating followers. If you want to learn more about these terms you can reach out to us we are good listeners, we would love to hear from you.

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Solid marketing strategies for Small Medium-sized businesses to fuel business growth

Starting any business is easy but maintaining its growth is difficult. It is equally important to plan its growth along with the business launch. Especially for small and medium-sized businesses where competition is high. But With a Solid Business Plan, your business can do wonders. With the right marketing strategies, you can get across your message to the right audience. This blog will help you to boost visibility and increase sales while sustaining a profit with a converting offer. It will help you to have an effective sales funnel and optimise conversations.

But before defining strategies, complete this checklist.

Your content is designed keeping your target audience in mind so discover your profitable niche, define a target demographic and have something of value to sell them, and also see where your target audience is available. For example, Linkedin is the perfect platform for B2B marketing, to target Gen-Z you can focus more on Instagram and Snapchat, and for millennials, Facebook works best. Research about what your audience wants and try to reflect your target audience’s interests in your feed’s content.

Without any doubt, your visibility game needs to be on point in 2021. Marketers often end up thinking that more visibility means more spending on the marketing budget. But trust us if you plan everything right you can have things in place even on a shoestring budget. 

Don’t underestimate the power of email marketing

You will think that this is a very old method of marketing, but email marketing establishes long term relationships with the customers. In 2019, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023. So, prepare a subscriber list and add all your prospects and current customers. Make an email marketing sequence calendar and send automated messages to your subscribers.

Refer following the Email marketing hacks listed by our experts to boost your conversation.

* It is all about the subject line, craft the super perfect subject line to get their attention
– Ask some interesting questions to grab the reader’s curiosity
* If possible incorporate user’s name in subject line
* Use images and videos to draw their attention
– Bright colour images and animated content does a great job
* All efforts are meaningless without a call to action
* Don’t forget to include unsubscribe link option too
– It is better to let them go, now you can focus on customers that want to engage and you can potentially convert them to paying customers.

Create frequent social media campaigns

For sure social media is a game-changer in today’s time. Building correct social media profiles and earning a good number of followers can take some time but it’s all worth it. Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. Organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers along with old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricey. All you have to do is to choose which social networks perform well organically for your brand and where does your content naturally strike and select that platform for your sponsored ad campaign. When video content is incorporated with paid campaigns it does wonders. Read more about social media marketing to turn up your visibility game 5 Best Practices to turn up your social media game in 2021

Leverage the power of Video marketing

Video marketing is one of the most effective ways to get the word out about your business. With Video Marketing, You Can Engage Your Customers Like Glue. Because all social media platforms are video-driven and everyone loves watching videos. So, make a video tutorial that solves your customer pain points, educate them about your products, services. Video content is a conversion generating tool. Thus, the long-term strategy for any business should be to align their video marketing efforts with all their other channels like websites, social media platforms and other streaming platforms. Research also says that potential customers are 84 per cent more likely to buy a product if they have watched a product video. The newest form of video marketing is an explainer video. Explainer videos are short marketing videos used to illustrate a company’s product or service.

Once your spectacular video is ready you can refer to our blog 7 Hacks to sharpen video marketing for some out of the box video marketing hacks and get your video content rolling.

In video marketing, animated video is the most popular type of explainer video. For best results, you can outsource the video content to a video production company that can craft unique, relevant and engaging marketing videos for your brand.

Influencers: Yes 2021 is the perfect time to invest in Influencer marketing

Influencer marketing is a popular term in 2021 thanks to the popularity of social media. Through Influencers, brands can closely interact with their customers. Marketing Predictions say that Influencer marketing will dominate the future. These days influencers are also putting equal efforts to create content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Small and medium-sized businesses can approach Micro and nano influencers, this can prove to be a good investment.Influencers highly shape buyers’ purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencers for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.

Optimise SEO the right way

When it comes to SEO the sky’s the limit.
With the right keywords, you can broaden your audience and reach. A well planned and precisely implemented SEO campaign can bring many benefits to a company and it is also the need of the era. You can’t yield returns from SEO in a short time, over some time it will increase brand reach and improve brand image which will lead to organic traffic.

Make sure your SEO strategy includes backlink generation; keyword optimised content, a prudent set of long-tail keywords and image posting. And ensure that you don’t spam your keywords.

Understand the art of Blogging and Content Creation

Blogging is part of content marketing. Writing blogs frequently is a brilliant way to retain long term, loyal customers. Blogs that are keyword optimized, will boost your brand visibility online. Besides, blogging is a great option to educate your audience/customers. Blogging will certainly take time yet it will create brand goodwill that no other strategy can.

Blogging is a cost-effective tool that allows you to interact with your target audience, blogging is inexpensive too. Blogs can enormously influence customers, because who doesn’t know that the Words have the potential to change the world.

If you haven’t focused any of your marketing budgets on the above-listed strategies now is the time to make the change. Marketing is not rocket science, it is a blend of both art and science that should be thoughtfully and thoroughly implemented. You can polish up your best content across all your platforms with the help of an ad agency and get ready to engage your audience right away. And if you have any dilemma regarding the right strategy, you can contact us, we are great listeners. We would love to hear from you.

Meanwhile, check out our portfolio at www.konnectme.video or drop an email at hi@konnectme.video

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Best ways to promote video content in 2021

We have written many blogs on the importance of video marketing. And if inspired by it, you have also made video content, then this blog will be useful for you.

Video content is made after a lot of hard work, so its promotion strategy should be equally effective. You must have promoted the blog, but the promotion of video content is very different from the blog. Do you know video content resonates incredibly well with audiences? Just including a video on your landing page can increase conversions by 80% So, you need to take the time to drive people to find and watch your video.

We have prepared the below tips for you to make video promotion easy and to get your video views way up so you know the effort of producing a stellar video was not wasted.

1 Video Campaign needs to run on Facebook or Twitter

Why let go of a solid free platform for video promotion? The best place to do this is on social networks where people are more likely to share and spread the word about your video, in turn leading more people to your landing page on your website, and ultimately driving more people to play your video. With millions of daily users, Twitter and Facebook can be powerful tools to raise awareness about your business and engage with customers.

2 Play video content at Event/ Trade Expo invites

If you’re planning your next event or attending some trad Expo or whether it’s an online tutorial, webinar, or product launch it is highly recommended that you lean heavily on tailor video content. Personalized event invite emails can lead to 8 times\ improvement in click-through rates. Businesses that have used customised video marketing to invite attendees to an event, saw a 36% increase in open rates.

At Expo or events Listening to the same person for an extended period can be boring which is why industry events are a great opportunity to promote your video content to a large and right audience.

Even the best speakers on the TED shows use videos to break up their speeches because it helps refuel the audience.

3 Add Video to Email Marketing

Video and email marketing perfectly complement each other. Just by adding the word video content in an email subject line can boost open rates by 19%, click rates by 65% and can reduce unsubscribers by 26% ( Data source Animoto). You can also add a video thumbnail into your email to boost the engagement of that email.

There are many tools for Email marketing for example with HubSpot, Marketo, Pardot, or SalesForce, you can pipe video viewing data directly into your lead scoring.
Let’s say one of your leads views 70% of a product demo video on your website, you could alert a sales rep to call that prospect.

4 Take advantage of Paid Social Media Campaigns

When you want to reach a new, targeted audience, social media advertising is a must.
Because sometimes organic reach is harder to achieve. The days of going viral without social campaigning might be gone forever.

To move from an organic social strategy to putting real money and efforts on the right campaigning can be difficult initially. So, it’s crucial to understand all the options. This is a direct way to reach the audience you want. You can target new customers or return to loyal ones. You can also take the chance to experiment with A/B testing.

The good thing about paid campaigning is you can measure results. This will let you know whether you’ve hit your targets or not. It shows you what worked and what didn’t so that you can improve your campaign next time.

5 Keep the video content shareabl

In the above points, we saw how powerful social media is. You are likely to start and end your day on social media like Snapchat, Instagram, Facebook, or Twitter. People love watching videos on social media. They are likely to share your content with their connections if they like the content. So make your video easily shareable on major social media platforms.

You can add share buttons directly within the video itself so that interested parties can share the video link. You can direct back this audience to your website without having to leave the player.

6 Share Your Video in Online Community groups

There are industry-based online community groups you can find on Twitter, Linked In, Reddit. You should be actively engaging in these groups and spreading your video content when relevant. Suppose you are a technical support provider and some groups look forward to technical supporters there you can share your Explainer Video to answer their questions and show how you can help them in a truly engaging manner.

7 Ask People to Share Your Video

There’s nothing wrong with taking the help of your friends, they will share your content and help you spread the word. So ask your friends, colleagues, former colleagues, industry connections to reach your content to as many people as possible. You never know this can go a long way so don’t limit the people you ask. Maybe some of these connections have a big follower list and if they like the video, they can also share it on their page.

Trust us all these tricks are not just for saying, they work. We have seen many clients implementing it and finding success. And if you have any dilemma regarding video production and promotion then we specialize in video production as well as video promotion. We are great listeners. We would love to hear from you.

Check out our portfolio at www.konnectme.video or drop an email at hi@konnectme.video

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7 Hacks to sharpen video marketing

We have written a couple of articles regarding video marketing and why it is so significant. Video drives more engagement than text-based content or images.

Video effortlessly captures the audience’s attention and helps to get your message across in a short time. People find video content relatable, it helps convey the emotion and personality of your brand. That’s enough reason why it’s becoming increasingly popular.

According to a study by Content Marketing Institute, 60% of both B2B and B2C marketers use video for marketing.

The performance of video content is equally dependent on Video marketing promotion strategies. So Make sure you’re promoting your content on the right platforms at the right time. We have listed below hacks that will help your video content to outperform.

1. Do keyword research before creating a video

Everyone wants their video to rank on all social media platforms. To make this happen, you need to do some keyword research first. Keyword research is a comprehensive process. If you don’t know how to start then you can ask your video production company/advertisement agency to do keyword research for your brand. Nowadays major ad agencies provide corresponding services. There are some of the most popular types of videos being searched How-to videos, Tutorials, Reviews.

2. Masterpiece starts with a well-crafted storyboard

Video making starts with the script, a video without any sound script is like a directionless ship. It should be notable and have a wow effect. Your video has to be unique, memorable and fully customized as per your product/service. The right script should convey the business’s clear message along with elements such as emotions, humour, and exaggeration in a storytelling format. Since marketing videos are the first impression to your future and existing customers.

3. Make sure your video follows captions/narration

Do you know most people watch videos without sound on social media platforms, on Facebook, 85% of people watch videos with no sound? Videos with English transcriptions can be used in various countries. You can ask your video production company to add captions. This small hack will yield much better results.

4. Your video should Educate Your Audience and keep it short 

One of the most powerful purposes to implement effective video marketing is to educate viewers. Often videos that offer advice, information, tips and other informative content can be more effective and it helps brands to drive consumer engagement. Video can build trust with customers while keeping them entertained and informed at the same time. Moving objects and especially animation grabs the eye’s attention better than still images, so telling your story and selling your brand is already easier if you have the viewer’s attention. Consider keeping your video short cause the average human attention span is getting shorter. Today viewers don’t have much time to spare. And shorter marketing videos can work better than long ones. Include your key message in the first 30 seconds of the video. Keep the right time limit for various social media platforms. Videos are storytellers and people love stories, this is why video makes an ideal option to educate your audience.

5. Include a clickable call to action in your video

The ultimate goal of the video is to encourage viewers to take an action. You can place a CTA at the beginning of the video, during the video, or at the end of the video. But how do you define the right CTA? Ask yourself, what do you want viewers to do when they’ve watched the video-answer of this question is your CTA. It is advisable to insert only one CTA since more calls to action will leave your customers clueless and confused. Try to include clickable CTA such as go to the website, subscribe to your channel, or buy now.
According to a study by KissMetrics, a CTA in a video gets 380% more clicks than a CTA in the sidebar next to the video! Call to action converts leads into the final conversation.

6. Video needs to be Mobile Friendly

Today the market is present in the mobile. With more and more people using mobile devices to get online, your Marketing video must be mobile-friendly. In fact, as per a survey, mobile video consumption increases 100% every year! Marketing videos, therefore, need to be able to be downloaded and enjoyed on mobile devices without any cluster and quality compression.

7. Create a promotional plan for your video:

As we said the credibility of video performance equally lies in its promotional strategies. You need to think about all the channels you can use to effectively promote your video. For example:

We have listed few practical video promotion strategies:

 • Convert your video content to blog: Create blog content that covers the same topics as your video. This helps promote the video but it also keeps people on your blog post longer which helps with ranking.

 • Use paid advertising: Now it is economical to pay for views on Facebook, Instagram and other channels. But before you go for the paid campaigns, share the video on your social accounts first. If you start getting organic results then consider boosting it with paid ads. 

 • Ask influencers to promote your video content: Influencers add authority to the content you write and help drive more attention and engagement.

 • Include the video in Landing Page: Statistics show that including Explainer videos in landing pages can raise conversion rates by as much as 80 percent. 90% of customers reported that product videos help them make purchasing decisions.

 Conclusion:

Today the market is present in the mobile. With more and more people using mobile devices to get online, your Marketing video must be mobile-friendly. In fact, as per a survey, mobile video consumption increases 100% every year! Marketing videos, therefore, need to be able to be downloaded and enjoyed on mobile devices without any cluster and quality compression.

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How to bring out the best returns from Marketing video in 2021

In recent years, videos have been making a stir in marketing, this marketing tool is emerging as a powerful promotional tool for businesses to promote their products and services excitingly and engagingly. Though when it comes to video marketing, there are some pretty definitive rules attached to it, this is why most businesses render services of professional video making agencies. Using video as part of marketing strategy is gaining a lot of endearment across businesses of all sizes. The key to its popularity lies in its power to engage with both prospects and clients. A well-crafted marketing video is simply the best way to make your customers more comfortable towards making a purchase.

But Can Your Business Benefit From Video Marketing?

Well, Video is a critical part of your marketing strategy because it is memorable and measurable. Because people are visual learners and you can use video to teach complex concepts. Video is an ideal option to educate and explain mobile and software applications. Through video marketing, you can make things clearer for your audience. 
And a recent study reveals that Marketers who use video are growing company revenue 49% faster year-over-year and 90% of customers say that product video helps them make buying decisions. So it is a win-win situation from customers and marketer’s perspective. 

Choose the right advertising agency

Okay, so now you have some amazing reasons for incorporating video into your marketing strategy. New marketing trends are emerging every day, it can be tough for busy business owners to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of video marketing. Considering this, hiring an agency can help your business. But how do you actually go about making a compelling video that’s engaging and optimized and exclusively made for your company? So the first step is you should choose the right advertising agency which can understand your goals and bring out the best output in the form of customized marketing/promotional video. Hiring an agency can save your time and efforts. They identify your target customer and connect with and work along with creative people.

Video companies follow professional work patterns. They craft videos based on prior research and their work is the output of professional voiceover, professional scriptwriting, storyboard designing high-quality graphics. Customer support is a drawn-out advantage.

Shortlist the right video style for your company 

Videos from your social media platforms, websites or email marketing can be used to drive increased traffic. It can increase the number of direct viewers and the number of visitors to your website. There are various types of marketing videos you can use to outreach your target audience: Customer Testimonial Video, Demo Video, Explainer video, How-to Videos, Product/Mobile Application demo videos and Animated videos. The choice of video depends on a lot of factors. These factors can be the size of your company, your budget, target audience, available timeline etc. But the primary factor can be the stage of the cycle of your product for example if you’re launching a new product then you might choose How-to or explainer video for abstract concepts like software and mobile application animated Explainer Videos work like magic and when your product is finally launched you can come up with customer testimonial videos to keep your audience engaged.

Educate Your Audience 

One of the most powerful purposes to implement effective video marketing is to educate viewers. Often videos that offer advice, information, tips and other informative content can be more effective and it helps brands to drive consumer engagement. For this reason, you should always incorporate some piece of valuable information in your video. Video can build trust with customers while keeping them entertained and informed at the same time. Moving objects and especially animation grabs the eye’s attention better than still images, so telling your story and selling your brand is already easier if you have the viewer’s attention. Videos are storytellers and people love stories, this is why video makes an ideal option to educate your audience.

Include a Call to Action

Ask yourself, what do you want viewers to do when they’ve watched the video-answer of this question is your CTA. Your marketing video is incomplete without CTA. Furthermore, it is advisable to insert only one CTA since more call to action will leave your customers clueless and confused. Below are the reasons why your marketing video needs one call to action.

1. Call to action converts lead into the final conversation 
2. Digital advertising goes in vain without strong CTA
3. Don’t insert more than one CTA else it will create confusion amongst consumers 
4. CTA helps to measure the effectiveness of video marketing campaigns 
5. Strong CTA discourages bounce rate

The CTA lets your viewers know what you want them to do next. Punching the right CTA in marketing video is an expert’s job.

Keep It Short

It is as simple as that. The average human attention span is getting shorter. Today viewers don’t have much time to spare. And shorter marketing videos can work better than long ones. You include your key message in the first 30 seconds of the video. We have shortlisted the right time limit for various social media platforms.

The ideal video length for various social media platforms.
Instagram: 30 seconds
Twitter: 45 seconds
Facebook: 1 minute
YouTube: 2 minutes
(Data source: Hubspot)

Make it Mobile Friendly

With more and more people using mobile devices to get online, your Marketing video must be mobile-friendly. In fact, as per a survey, mobile video consumption increases 100% every year! Marketing videos, therefore, need to be able to be downloaded and enjoyed on mobile devices without any cluster and quality compression. 

Include the video in Landing Page 

Strategically craft a plan about where you are going to place your marketing video. Statistics show that including Explainer videos in landing pages can raise conversion rates by as much as 80 percent. 90% of customers reported that product videos help them make purchasing decisions, it is crucial companies create videos that resonate with their audience and ultimately help sell their services and products.

Video is one of the most popular content forms in today’s time. And the truth is that it’s not likely to be going anywhere soon; it is future marketing. This makes sense too in a digital world, at Konnect Me Animation we’re craving for this perfection and we thrive to create meaningful video content for every business need.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video 

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5 Best Practices to turn up your social media game in 2021

Nearly 4 billion people world’s population uses some form of social media. Now it is a must that the brand should have a presence on social media. Without a firm strategy backed up by real data, you aren’t going to see the results you want.

If well implemented and well-crafted social media strategies can easily help you promote your brand, attract new followers, build a strong solid social media presence, and increase conversion rates.

Below listed social media practices will give you glimpses of current social media trends which will put you on the path to making a marketing campaign deliver greater business value for your brand in 2021

1. Reels-Instagram

Instagram has become the go-to place for top brands, many brands regularly use it to run effective video ad campaigns. Thanks to its huge user base. Features of Instagram like robust targeting options and a unique approach to video content makes it a top choice of the marketer. We all know that Video content is perhaps the most engaging form of content, and it will stay there in the long run, which means video content will never go out of date.

After the ban of Tiktok Instagram introduced a similar feature in its platform called “Reels” that allow users to record and share short videos. Many brands are introducing premium video-based content in their reels to engage people even further. Reels are short this is why it quickly grabs the attention of users and keeps them hooked to the screen. Informational content in reels is on the rise. Most brands nowadays create content on the subject matter, and some brands have even got +5M views for Reels. Reels can go viral this is why you should have high quality, stunning, and super creative video content for your brand. Brands like Louis Vuitton, Redbull France, Balmain’s Reel game is strong and they manage to get an average of 5M views.

2. Sponsored Ads

Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Sponsored content is a great way to promote your brand content. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. It is obvious that organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers, old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricy. All you have to do is to choose which social networks perform well organically for your brand. Where does your content naturally strike and select that platform for your sponsored ad campaign.

3. Contests

Social media Contests is one of the best ways to win new users. Contest marketing has completely evolved in 2021. Contest marketing is the practice both big and small brands can adopt as per their budget and limitations. There is no limit to the creativity that you can combine into your contest marketing. Contest marketing can take various forms. With the contest, you can do cross-marketing and you can break the isolation through contest marketing. While designing a contest for your brand make sure it compliments your campaign and overall brand goals and objectives. Brands like McDonald’s and lays also practice contest marketing to break the ice and keep their social media platforms live.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

4. Professional Video

Video marketing is not limited to YouTube now, Facebook, Twitter and Instagram are focusing more on video, especially with Stories and IGTV quickly growing in popularity. Other social media platforms are also developing more options for video because it’s the way the audience expect and want to receive content. The studies show ⅓ of the time spent online is spared to watching videos. A professional high-quality video seems to influence the buyer’s purchasing decision. Professional video plays a major impact on your online presence. There are various types of social media videos like a product/service explainer video, product demo video, about our video, event video, customer testimonial video or the video created by the brand’s influencer. Thus investing in professional video marketing will never go wrong.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

5. Collaboration with Influencers

The growth of social media communities and influencers is on the rise. Through Influencers, brands can closely interact with their customers. There is no doubt that Influencer marketing will dominate the future. Now influencers also put equal efforts into content creation for brands, focusing more on long-form content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Influencers highly shape buyers purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencer for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

It’ll take a little trial and error to discover which practice works best for your business. But we suggest amalgamating few practices; this will break the ice of monotony and stale stereotypes. If you haven’t adapted these new trends, it’s the right time you do, to hold your brand on social media and stay ahead of the competition.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video 

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A detailed guide on Different Types of Animation video Styles for Marketing Your Product/Service

Computer animation was developed in the 1940s. Since then Animation has been mightily popular especially in television commercials and now it is trending on social media and other streaming platforms as well. Animation brings life to plain objects and characters. Due to its storytelling ability animation has become the top choice for marketing and advertising. It also offers creative freedom, which is a cost-effective advertisement option compared to other advertising mediums.

Animation has become more advanced over the years. It is safe to say that animated ads are a one-time investment, if you are considering creating a customised animated ad for your product/service then we have made a detailed guide on types and styles of animation.

We hope that reading this will push you to take your first step towards pursuing your dream of animation advertisement.

2D Animation

This art moves in two-dimensional space. Sometimes 2D Animation is also referred to as traditional animation. In 2D Animation characters, objects and background move in a two-dimensional environment, which involves only the width and height of any object and exactly has two sides. It is also called vector-based animation. 2D characters are usually observed in the video content they are seen literally everywhere from website, tv-series, films, mob apps to streaming platforms.

Demand for 2D animationad has grown significantly in the last decade. 2D animation is a good choice if the storyboard which involves characters and story. Below is an example of 2D animation ad video.

Motion Graphics Animation

Motion Graphics are digital graphics/objects that create the illusion of motion. They’re often combined with sound to communicate a message to viewers. It is usually seen in ads and title sequences in the film. Motion graphics creatively use elements like the moving, design or graphical chart. They are not necessarily story-based or character-driven and might involve animated abstract shapes, logos, graphs or text.
Below is an example of a Motion graphic ad.

Whiteboard Animation

Whiteboard videos use a white screen/background and the animation unfolds drawing-by-drawing. It is the minimalist design concept. In whiteboard animation, a story is told using a combination of drawings, information and numbers on a whiteboard. In whiteboard animation video objects are being drawn by the hand.

Whiteboard videos work best for complex or lengthy topics, educational topics or stories that are long. 

Below is an example of fine whiteboard ad video.

3D Animation

With technology evolution, 2D Animation evolved into 3D.
3D animation is a long intense process. In 3D animation entire object is visible from various angles. 3D animation can show minute details of your product within seconds.

With 3D animation, you can show the cross-section of a complex machine or a 3D character design of your mascot, walkthrough video of your residential or commercial building or a room/space, marketing video describing your product or service.

3D animation is ideal for more practical fields like medicine, biotechnology,real estate and aerospace.

Below is an excellent example of a quick 3D Product ad.

Stop Motion

Stop motion is an older form of animated storytelling. In the stop, motion objects are physically manipulated, making it seem as if these objects move on their own. Basically, it is the sequence of frames that are played back creating an illusion of action and movement. It is more like a playback sequence of images.

See below stop motion ad to get an idea about it.

Typography

As the name suggests it is a combination of text and motion. Typography animation can be seen everywhere especially in movie openings and tv commercials. This form of animation is massively used in website design and display banner design. This form of animation has the potential to catch a viewer’s attention. It is about all the creative possibilities one can experiment with texts, to emphasis this text motion graphic elements are also incorporated to create an engaging presentation.

Screencast

Screencast animation uses screen captures/screen recording along with voice-over or audio narration. With screencast animation, you can quickly highlight the various features of your products directly through a digital recording of the screen with audio narrations. Screencast animationad is a choice of large corporates and companies to simplify complex business functions and software like ERP, CRM, and HRM, Mob app etc. It can also be a good teaching tool for teaching tutorials. Below is its example.

Check out below typography video ad to learn about it.

Live-Action

Live-action can refer to both cinematography and videography; they use real people and real places, sets. Still, some live-action Videos use a combination of both humans and real places along with animation to create a perfect campaign to demonstrate their product/service.

Yet creativity is limitless, you can definitely incorporate a mixture of various animation styles in a single video to create an enthralling animated video ad for your brand. We hope this information helps you to learn about animation styles. If you require any further information/assistance or guidance you can always approach us we have mentioned our link below for your ease. 

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video 

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The Best Explainer Videos of Top HR Software of All Time

Explainer videos are one of the most effective forms of video marketing for companies. They communicate a brand’s product or service and its benefits shortly and engagingly.

It can become hectic coming up with a different concept or idea for your product or service every time, for this very reason you need services from experts.

At konnect Me Animation, we like to keep our work as varied as possible and we don’t stick to one industry. So far we have worked with Education, Finance, Healthcare, Real Estate, Sports and IT industries. Out of all work, Mob Application and Software Explainer Videos tops the chart.

One such esteemed client is Darwinbox. We’ve created 100’s of videos for Darwinbox. It has been years we have partnered our hands. Their every project is approached with the same high level of enthusiasm and involvement.

About Darwinbox

Darwinbox is a new-age, enterprise-ready, HCM platform that enables enterprises to automate day-to-day HR processes, simplifies human interactions, delivers actionable insights to build better workplaces and achieve their strategic HR goals faster and smarter. They have worked over 500+ leading brands globally. Their prestigious client list includes Myntra, Swiggy, Nivea, Tata, Kotak Mahindra and the list is long.

What their business does can seem pretty complicated, but we try to simplify their message for their audience in each Explainer Video.
There are several concept based videos we have made for Darwinbox some of them are Compliance and Code of Conduct Video, Employee Training Video, Internal Messaging and social network for employees video, Leave and attendance software video etc.

Why use explainer videos for complex software process explanation?

Explainer videos combine audio and visual elements to explain a concept simply and understandably thus Explainer videos are a great tool for showing complex HR procedures and HRMS software.

With the Explainer Videos you can preserve all those teachings for a lifetime and Whoever wants to know about you and processes simply has to take a look at the video and your job is done!

In this blog, we explore Darwinbox’s most important works we have created.
These listed explainer videos are customized and in line with Darwinbox’scolour theme to fit their brand’s personality. All explainer videos use the software screen and user interface to show exactly what the user experience will look like. They are neat, easy to understand and beautiful.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video

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How to amplify your brand visibility and marketing game in the marketplace

The market is constantly becoming more and more competitive. With so many marketing and branding options, how does a single business stand out in the crowd? Walking hand in hand with trending things and being flexible is a necessary mindset if you want to succeed. Marketing and branding a game of psychology if played right.In recent times People consume information from every touch point without even realizing it, Customers are more likely to recall what your brand offers if your brand visibility game is strong.Exactly why don’t miss any potential branding opportunity. One of the best ways to remain in people’s memories is by being visible, at every turn.

You can boost your brand visibility with these 7 excellent strategies!

Well managed social media platforms:

It is eminently crucial to be present where your customers are. Now 60 per cent of the world’s total population uses the internet and the number continues to grow. 4.20 billion social media users have been noted to date in 2021. Through high quality handy social media content, you can create customer engagement. Keep the content tone conversational for the growth of your brand.

Valuable social media content has the power to go viral thus it has the potential of exponential market growth. Hence if your business is not there on social media you’re missing a big chunk of the universe.

Along with life and up to date social media platforms, updating your Google My Business Listing is equally crucial. It takes a few clicks and it is absolutely free. You can also create brand awareness with frequent social media contests.

Keyword optimization and correct SEO:

With the right keywords, you can broaden your audience and reach. A well planned and precisely implemented SEO campaign can bring many benefits to a company and it is also the need of the era. Over some time, it will increase brand reach and improve brand image which will lead to organic traffic.

If you haven’t focused any of your marketing budgets on SEO and Keyword optimisation now is the time to make the change. Make sure your SEO strategy includes backlink generation; keyword optimised content, prudent set of long-tail keywords and image posting.

Blogs:

Writing blogs frequently is a brilliant way to retain long term, loyal customers.Blogs that are keyword optimized, will boost your brand visibility online. Besides blogging is a great option to educate your audience/customers. Blogging will certainly take time yet it will create the brand goodwill that no other strategy can.

Blogging allows you to interact with your target audience, blogging is inexpensive too.
Words have the potential to change the world, thus well-crafted words in the blogs can enormously influence customers.

If you haven’t focused any of your marketing budgets on SEO and Keyword optimisation now is the time to make the change. Make sure your SEO strategy includes backlink generation; keyword optimised content, prudent set of long-tail keywords and image posting.

Marketing videos:

A recent market study found that listings with photos and brand marketing videos are twice as likely to generate interest.

Research also says that potential customers are 84 per cent more likely to buy a product if they have watched a product video.

The long-term strategy for any business should be to align their video marketing efforts with all their other channels like websites, social media platforms and other streaming platforms.The newest form of video marketing is an explainer video. Explainer videos are short marketing videos used to illustrate a company’s product or service.

In video marketing, animated video is the most popular type of explainer video.For best results, you can outsource the video content to a video production company who can craft unique, relevant and engaging marketing video for your brand.

Well managed virtual brand personality:

A strong web presence has become increasingly important. This is why you need to make your visual brand guide, for example, set the theme of the brand, colour pattern and vibe of your brand. And make sure you have a consistent logo for your brand, colour palette, packaging of physical products, fonts reflected in your images, graphics, videos and website.

You can also create 3D 360 Virtual Tour of your brand. Giving someone a visual 3D 360-degree tour goes a long way toward establishing stronger brand visibility.

All these efforts will bring people to your website and therefore make sure your website runs smoothly with good speed and easy call to action. It is equally significant to keep your software updated for mobile-friendly website experience.

These simple hacks won’t break the budget. Start implementing them now and watch your company’s visibility shoot up into the minds of customers. Your message also needs to be the same and consistent on every marketing platform you use and stick to one simple idea, one logo, one slogan.

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How to Write a World-Class Script?

An Explainer Video is a short animated video that focuses on explaining the product or service of the business. Explainer videos address the specific pain point(s) your business is solving and present them in an engaging manner. So next time you visit your customers for a 1-2-1 meeting, send them your explainer video so that they have an idea about your solution as it’s more effective than a sales pitch.

Explainer videos have the power to tell an impressive story about your product, service, mobile app or business in 60 seconds or more. But for explainer videos to be effective apart from having amazing animation, visually appealing graphics, awesome characters and soothing voiceover, back it by a solid script. A great animated video needs a killer, well-written, well researched and engaging script. So here’s how you can make a killer script for your explainer video.

7 tips on How to Write a World-Class Explainer Video Script

1: Keep It Short

Your script should be short, ideally 60 seconds or lesser. This will help you keep your viewers engaged. But, if need be, it can go up to 120 seconds or more. Write down all the core points of the product or service and then take the most important of them in the script.

Follow this:
Always follow the ‘so-what’ approach to present your solution. Example: if you want to say that your offering saves my time then counter it with ‘so-what’. You will now get an emotional benefit to convey to your users that when I save time, I can use it in my hobby or doing something new. This is an instant attraction for the reader.

This beautiful 26-second video aptly describes a person.

2: Use the universal trio of – What, How and Why

Usually, every video out there is set to solve a problem. ‘What’ is that problem? Define this outright in your script. Once you establish the problem statement, tell the users ‘how’ your product or service is solving that problem. Finally, tell the users ‘why’ they should prefer your proposed solution over others.

Follow this: A world-class script follows the 20/80 rule. It means that they talk about the problem in less than 20% of the time and focus on the solution and the need for the product in the remaining 80% of the time.

This 1-minute video is a perfect example of 20/80 rule and ‘what, how and why’ of the solution.

3: Getting Personal

Rather than blunt marketing, you should narrate your story like a person and get personal so that the users can connect to your brand. Ask your users if they are looking for a particular solution to their problems and tell them about your solution.

Check this 1-minute video about how to ask your users about their problems and then presenting your solution.

4: Telling a Story

In your marketing video if you do blunt marketing then the response will be poor. Rather, if you tell a story by pinpointing their problems or stating some facts and asking the question then the user will connect, as he will be keen to find the solution. This is an old marketing gimmick that many companies leverage. Telling a problem and how due to this problem user’s life is being affected, then showing a ray of hope that you have a solution and at last introducing your product or service and explaining that how can it solve user’s problems and make their lives better.

5: Focus less on the founders or the company itself and more on the solution

Too often scriptwriters get swayed that they forget the solution and brag about the founders or the company. Your script should focus on why does the product exist and how it can make your viewers’ life better.

Pro Tip: Get your script verified by your colleagues, friends or seniors to make sure that it works and can add value to the company you are making video for.

6: Call-To-Action is Must

One rule that you must never forget is ending your video with a CTA (Call to Action). Triggering your users to take an action after they have watched your video is where you can look for getting business. Your CTA can be Like, Share, Subscribe to your page, handle or channel. It can be placing orders or store visits, visiting your website or calling you. CTA should be direct so that you can convert your user to a customer.

7: Sell What You Tell and Tell What You Sell

It’s said that the customer is the King. And as scriptwriters, you have to be kind – kind enough to sell what you tell and tell what you sell. Many times scriptwriters exaggerate the solution and although that entices users to buy the product or service, but in the long run, it damages the brand. So be genuine and sell the solution and not a false assurance.

Scriptwriting is like giving birth to a baby. It takes time but once it’s done, it would be the most precious gift you can give to your clients. And hence you need to take care, as it’s the first step towards making an awesome video. We hope that the above tips will better equip you with writing awesome scripts. If you need help making an amazing explainer video with killer script, don’t hesitate to contact us and together we can tell a great story combined with gorgeous visuals and animation so that it reflects your brand.

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