Category: Corporate Videos

5 Best Practices to turn up your social media game in 2021

Nearly 4 billion people world’s population uses some form of social media. Now it is a must that the brand should have a presence on social media. Without a firm strategy backed up by real data, you aren’t going to see the results you want.

If well implemented and well-crafted social media strategies can easily help you promote your brand, attract new followers, build a strong solid social media presence, and increase conversion rates.

Below listed social media practices will give you glimpses of current social media trends which will put you on the path to making a marketing campaign deliver greater business value for your brand in 2021

1. Reels-Instagram

Instagram has become the go-to place for top brands, many brands regularly use it to run effective video ad campaigns. Thanks to its huge user base. Features of Instagram like robust targeting options and a unique approach to video content makes it a top choice of the marketer. We all know that Video content is perhaps the most engaging form of content, and it will stay there in the long run, which means video content will never go out of date.

After the ban of Tiktok Instagram introduced a similar feature in its platform called “Reels” that allow users to record and share short videos. Many brands are introducing premium video-based content in their reels to engage people even further. Reels are short this is why it quickly grabs the attention of users and keeps them hooked to the screen. Informational content in reels is on the rise. Most brands nowadays create content on the subject matter, and some brands have even got +5M views for Reels. Reels can go viral this is why you should have high quality, stunning, and super creative video content for your brand. Brands like Louis Vuitton, Redbull France, Balmain’s Reel game is strong and they manage to get an average of 5M views.

2. Sponsored Ads

Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Sponsored content is a great way to promote your brand content. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. It is obvious that organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers, old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricy. All you have to do is to choose which social networks perform well organically for your brand. Where does your content naturally strike and select that platform for your sponsored ad campaign.

3. Contests

Social media Contests is one of the best ways to win new users. Contest marketing has completely evolved in 2021. Contest marketing is the practice both big and small brands can adopt as per their budget and limitations. There is no limit to the creativity that you can combine into your contest marketing. Contest marketing can take various forms. With the contest, you can do cross-marketing and you can break the isolation through contest marketing. While designing a contest for your brand make sure it compliments your campaign and overall brand goals and objectives. Brands like McDonald’s and lays also practice contest marketing to break the ice and keep their social media platforms live.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

4. Professional Video

Video marketing is not limited to YouTube now, Facebook, Twitter and Instagram are focusing more on video, especially with Stories and IGTV quickly growing in popularity. Other social media platforms are also developing more options for video because it’s the way the audience expect and want to receive content. The studies show ⅓ of the time spent online is spared to watching videos. A professional high-quality video seems to influence the buyer’s purchasing decision. Professional video plays a major impact on your online presence. There are various types of social media videos like a product/service explainer video, product demo video, about our video, event video, customer testimonial video or the video created by the brand’s influencer. Thus investing in professional video marketing will never go wrong.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

5. Collaboration with Influencers

The growth of social media communities and influencers is on the rise. Through Influencers, brands can closely interact with their customers. There is no doubt that Influencer marketing will dominate the future. Now influencers also put equal efforts into content creation for brands, focusing more on long-form content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Influencers highly shape buyers purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencer for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

It’ll take a little trial and error to discover which practice works best for your business. But we suggest amalgamating few practices; this will break the ice of monotony and stale stereotypes. If you haven’t adapted these new trends, it’s the right time you do, to hold your brand on social media and stay ahead of the competition.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video 

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A detailed guide on Different Types of Animation video Styles for Marketing Your Product/Service

Computer animation was developed in the 1940s. Since then Animation has been mightily popular especially in television commercials and now it is trending on social media and other streaming platforms as well. Animation brings life to plain objects and characters. Due to its storytelling ability animation has become the top choice for marketing and advertising. It also offers creative freedom, which is a cost-effective advertisement option compared to other advertising mediums.

Animation has become more advanced over the years. It is safe to say that animated ads are a one-time investment, if you are considering creating a customised animated ad for your product/service then we have made a detailed guide on types and styles of animation.

We hope that reading this will push you to take your first step towards pursuing your dream of animation advertisement.

2D Animation

This art moves in two-dimensional space. Sometimes 2D Animation is also referred to as traditional animation. In 2D Animation characters, objects and background move in a two-dimensional environment, which involves only the width and height of any object and exactly has two sides. It is also called vector-based animation. 2D characters are usually observed in the video content they are seen literally everywhere from website, tv-series, films, mob apps to streaming platforms.

Demand for 2D animationad has grown significantly in the last decade. 2D animation is a good choice if the storyboard which involves characters and story. Below is an example of 2D animation ad video.

Motion Graphics Animation

Motion Graphics are digital graphics/objects that create the illusion of motion. They’re often combined with sound to communicate a message to viewers. It is usually seen in ads and title sequences in the film. Motion graphics creatively use elements like the moving, design or graphical chart. They are not necessarily story-based or character-driven and might involve animated abstract shapes, logos, graphs or text.
Below is an example of a Motion graphic ad.

Whiteboard Animation

Whiteboard videos use a white screen/background and the animation unfolds drawing-by-drawing. It is the minimalist design concept. In whiteboard animation, a story is told using a combination of drawings, information and numbers on a whiteboard. In whiteboard animation video objects are being drawn by the hand.

Whiteboard videos work best for complex or lengthy topics, educational topics or stories that are long. 

Below is an example of fine whiteboard ad video.

3D Animation

With technology evolution, 2D Animation evolved into 3D.
3D animation is a long intense process. In 3D animation entire object is visible from various angles. 3D animation can show minute details of your product within seconds.

With 3D animation, you can show the cross-section of a complex machine or a 3D character design of your mascot, walkthrough video of your residential or commercial building or a room/space, marketing video describing your product or service.

3D animation is ideal for more practical fields like medicine, biotechnology,real estate and aerospace.

Below is an excellent example of a quick 3D Product ad.

Stop Motion

Stop motion is an older form of animated storytelling. In the stop, motion objects are physically manipulated, making it seem as if these objects move on their own. Basically, it is the sequence of frames that are played back creating an illusion of action and movement. It is more like a playback sequence of images.

See below stop motion ad to get an idea about it.

Typography

As the name suggests it is a combination of text and motion. Typography animation can be seen everywhere especially in movie openings and tv commercials. This form of animation is massively used in website design and display banner design. This form of animation has the potential to catch a viewer’s attention. It is about all the creative possibilities one can experiment with texts, to emphasis this text motion graphic elements are also incorporated to create an engaging presentation.

Screencast

Screencast animation uses screen captures/screen recording along with voice-over or audio narration. With screencast animation, you can quickly highlight the various features of your products directly through a digital recording of the screen with audio narrations. Screencast animationad is a choice of large corporates and companies to simplify complex business functions and software like ERP, CRM, and HRM, Mob app etc. It can also be a good teaching tool for teaching tutorials. Below is its example.

Check out below typography video ad to learn about it.

Live-Action

Live-action can refer to both cinematography and videography; they use real people and real places, sets. Still, some live-action Videos use a combination of both humans and real places along with animation to create a perfect campaign to demonstrate their product/service.

Yet creativity is limitless, you can definitely incorporate a mixture of various animation styles in a single video to create an enthralling animated video ad for your brand. We hope this information helps you to learn about animation styles. If you require any further information/assistance or guidance you can always approach us we have mentioned our link below for your ease. 

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video 

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The Best Explainer Videos of Top HR Software of All Time

Explainer videos are one of the most effective forms of video marketing for companies. They communicate a brand’s product or service and its benefits shortly and engagingly.

It can become hectic coming up with a different concept or idea for your product or service every time, for this very reason you need services from experts.

At konnect Me Animation, we like to keep our work as varied as possible and we don’t stick to one industry. So far we have worked with Education, Finance, Healthcare, Real Estate, Sports and IT industries. Out of all work, Mob Application and Software Explainer Videos tops the chart.

One such esteemed client is Darwinbox. We’ve created 100’s of videos for Darwinbox. It has been years we have partnered our hands. Their every project is approached with the same high level of enthusiasm and involvement.

About Darwinbox

Darwinbox is a new-age, enterprise-ready, HCM platform that enables enterprises to automate day-to-day HR processes, simplifies human interactions, delivers actionable insights to build better workplaces and achieve their strategic HR goals faster and smarter. They have worked over 500+ leading brands globally. Their prestigious client list includes Myntra, Swiggy, Nivea, Tata, Kotak Mahindra and the list is long.

What their business does can seem pretty complicated, but we try to simplify their message for their audience in each Explainer Video.
There are several concept based videos we have made for Darwinbox some of them are Compliance and Code of Conduct Video, Employee Training Video, Internal Messaging and social network for employees video, Leave and attendance software video etc.

Why use explainer videos for complex software process explanation?

Explainer videos combine audio and visual elements to explain a concept simply and understandably thus Explainer videos are a great tool for showing complex HR procedures and HRMS software.

With the Explainer Videos you can preserve all those teachings for a lifetime and Whoever wants to know about you and processes simply has to take a look at the video and your job is done!

In this blog, we explore Darwinbox’s most important works we have created.
These listed explainer videos are customized and in line with Darwinbox’scolour theme to fit their brand’s personality. All explainer videos use the software screen and user interface to show exactly what the user experience will look like. They are neat, easy to understand and beautiful.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video

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How to amplify your brand visibility and marketing game in the marketplace

The market is constantly becoming more and more competitive. With so many marketing and branding options, how does a single business stand out in the crowd? Walking hand in hand with trending things and being flexible is a necessary mindset if you want to succeed. Marketing and branding a game of psychology if played right.In recent times People consume information from every touch point without even realizing it, Customers are more likely to recall what your brand offers if your brand visibility game is strong.Exactly why don’t miss any potential branding opportunity. One of the best ways to remain in people’s memories is by being visible, at every turn.

You can boost your brand visibility with these 7 excellent strategies!

Well managed social media platforms:

It is eminently crucial to be present where your customers are. Now 60 per cent of the world’s total population uses the internet and the number continues to grow. 4.20 billion social media users have been noted to date in 2021. Through high quality handy social media content, you can create customer engagement. Keep the content tone conversational for the growth of your brand.

Valuable social media content has the power to go viral thus it has the potential of exponential market growth. Hence if your business is not there on social media you’re missing a big chunk of the universe.

Along with life and up to date social media platforms, updating your Google My Business Listing is equally crucial. It takes a few clicks and it is absolutely free. You can also create brand awareness with frequent social media contests.

Keyword optimization and correct SEO:

With the right keywords, you can broaden your audience and reach. A well planned and precisely implemented SEO campaign can bring many benefits to a company and it is also the need of the era. Over some time, it will increase brand reach and improve brand image which will lead to organic traffic.

If you haven’t focused any of your marketing budgets on SEO and Keyword optimisation now is the time to make the change. Make sure your SEO strategy includes backlink generation; keyword optimised content, prudent set of long-tail keywords and image posting.

Blogs:

Writing blogs frequently is a brilliant way to retain long term, loyal customers.Blogs that are keyword optimized, will boost your brand visibility online. Besides blogging is a great option to educate your audience/customers. Blogging will certainly take time yet it will create the brand goodwill that no other strategy can.

Blogging allows you to interact with your target audience, blogging is inexpensive too.
Words have the potential to change the world, thus well-crafted words in the blogs can enormously influence customers.

If you haven’t focused any of your marketing budgets on SEO and Keyword optimisation now is the time to make the change. Make sure your SEO strategy includes backlink generation; keyword optimised content, prudent set of long-tail keywords and image posting.

Marketing videos:

A recent market study found that listings with photos and brand marketing videos are twice as likely to generate interest.

Research also says that potential customers are 84 per cent more likely to buy a product if they have watched a product video.

The long-term strategy for any business should be to align their video marketing efforts with all their other channels like websites, social media platforms and other streaming platforms.The newest form of video marketing is an explainer video. Explainer videos are short marketing videos used to illustrate a company’s product or service.

In video marketing, animated video is the most popular type of explainer video.For best results, you can outsource the video content to a video production company who can craft unique, relevant and engaging marketing video for your brand.

Well managed virtual brand personality:

A strong web presence has become increasingly important. This is why you need to make your visual brand guide, for example, set the theme of the brand, colour pattern and vibe of your brand. And make sure you have a consistent logo for your brand, colour palette, packaging of physical products, fonts reflected in your images, graphics, videos and website.

You can also create 3D 360 Virtual Tour of your brand. Giving someone a visual 3D 360-degree tour goes a long way toward establishing stronger brand visibility.

All these efforts will bring people to your website and therefore make sure your website runs smoothly with good speed and easy call to action. It is equally significant to keep your software updated for mobile-friendly website experience.

These simple hacks won’t break the budget. Start implementing them now and watch your company’s visibility shoot up into the minds of customers. Your message also needs to be the same and consistent on every marketing platform you use and stick to one simple idea, one logo, one slogan.

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How to Write a World-Class Script?

An Explainer Video is a short animated video that focuses on explaining the product or service of the business. Explainer videos address the specific pain point(s) your business is solving and present them in an engaging manner. So next time you visit your customers for a 1-2-1 meeting, send them your explainer video so that they have an idea about your solution as it’s more effective than a sales pitch.

Explainer videos have the power to tell an impressive story about your product, service, mobile app or business in 60 seconds or more. But for explainer videos to be effective apart from having amazing animation, visually appealing graphics, awesome characters and soothing voiceover, back it by a solid script. A great animated video needs a killer, well-written, well researched and engaging script. So here’s how you can make a killer script for your explainer video.

7 tips on How to Write a World-Class Explainer Video Script

1: Keep It Short

Your script should be short, ideally 60 seconds or lesser. This will help you keep your viewers engaged. But, if need be, it can go up to 120 seconds or more. Write down all the core points of the product or service and then take the most important of them in the script.

Follow this:
Always follow the ‘so-what’ approach to present your solution. Example: if you want to say that your offering saves my time then counter it with ‘so-what’. You will now get an emotional benefit to convey to your users that when I save time, I can use it in my hobby or doing something new. This is an instant attraction for the reader.

This beautiful 26-second video aptly describes a person.

2: Use the universal trio of – What, How and Why

Usually, every video out there is set to solve a problem. ‘What’ is that problem? Define this outright in your script. Once you establish the problem statement, tell the users ‘how’ your product or service is solving that problem. Finally, tell the users ‘why’ they should prefer your proposed solution over others.

Follow this: A world-class script follows the 20/80 rule. It means that they talk about the problem in less than 20% of the time and focus on the solution and the need for the product in the remaining 80% of the time.

This 1-minute video is a perfect example of 20/80 rule and ‘what, how and why’ of the solution.

3: Getting Personal

Rather than blunt marketing, you should narrate your story like a person and get personal so that the users can connect to your brand. Ask your users if they are looking for a particular solution to their problems and tell them about your solution.

Check this 1-minute video about how to ask your users about their problems and then presenting your solution.

4: Telling a Story

In your marketing video if you do blunt marketing then the response will be poor. Rather, if you tell a story by pinpointing their problems or stating some facts and asking the question then the user will connect, as he will be keen to find the solution. This is an old marketing gimmick that many companies leverage. Telling a problem and how due to this problem user’s life is being affected, then showing a ray of hope that you have a solution and at last introducing your product or service and explaining that how can it solve user’s problems and make their lives better.

5: Focus less on the founders or the company itself and more on the solution

Too often scriptwriters get swayed that they forget the solution and brag about the founders or the company. Your script should focus on why does the product exist and how it can make your viewers’ life better.

Pro Tip: Get your script verified by your colleagues, friends or seniors to make sure that it works and can add value to the company you are making video for.

6: Call-To-Action is Must

One rule that you must never forget is ending your video with a CTA (Call to Action). Triggering your users to take an action after they have watched your video is where you can look for getting business. Your CTA can be Like, Share, Subscribe to your page, handle or channel. It can be placing orders or store visits, visiting your website or calling you. CTA should be direct so that you can convert your user to a customer.

7: Sell What You Tell and Tell What You Sell

It’s said that the customer is the King. And as scriptwriters, you have to be kind – kind enough to sell what you tell and tell what you sell. Many times scriptwriters exaggerate the solution and although that entices users to buy the product or service, but in the long run, it damages the brand. So be genuine and sell the solution and not a false assurance.

Scriptwriting is like giving birth to a baby. It takes time but once it’s done, it would be the most precious gift you can give to your clients. And hence you need to take care, as it’s the first step towards making an awesome video. We hope that the above tips will better equip you with writing awesome scripts. If you need help making an amazing explainer video with killer script, don’t hesitate to contact us and together we can tell a great story combined with gorgeous visuals and animation so that it reflects your brand.

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Konnect Me Video Animation Company

Looking for a Video for your Product, Service, business or website? Well, you’ve come to the right place! Are you a new startup or a company wanting to capture your audience’s attention in less than 1 minute with a Creative Animation video? Konnect Me will produce awesome and engaging animated videos, and our videos will also produce real and result delivering for your business. They’re not just about making people smile, they’re about increasing conversion rates and helping viewers take the next step. We can help you gain that unique edge with creative animated videos and bring your audience to fall in love with your product. Konnect Me animation has been designing and developing animations videos for years. We know what it takes to turn a stale boring product into an engaging selling machine.

Animation video is the perfect marketing asset which is engaging, cost-efficient and it’s easy to convey your message to your audience. Animation video focuses more on business and values and can be used for policy drafting, staff message, an investors pitch.
Reasons and Benefits regarding the importance of Animated Videos

  1. Suppose you have a good product or service but nobody knows about it then how will you do sales or generate leads or revenue. The use of corporate video should be very interactive and engaging that your target audience should come to know what you want to convey.
  2. Visual medium – The latest trend is of video makings like whiteboard animation, explainer video, or video animation because people tend to see things rather than read. Every day there are many millions of views of video uploaded to youtube. This is the reason rather than reading the things your targeted audience can see the features of your product and services you are offering and it becomes clear to them about your product or service.
  3. Audience target- Corporate video will allow you to smoothly engage with your target audience. A video will always engage more than image or text. Through proper scripting and using proper video maker and video editor software you can make a video which can be effectively presented to your customers
  4. As you know Google and youtube are sister companies of Alphabet, So Websites which embedded video can have visibility more in search engine, which gives an edge to your competitor. Embedding videos will help you with Search Engine Optimization.
  5. It can demonstrate your products and services easily and will build and create brand awareness.
  6. People won’t engage with your company if they don’t know what product or service you are offering. A video can be useful as it showcases your product description, uses, and its benefits.
  7. Your video will be shared online and it will have the potential to be shared around groups of friends and colleagues and other online audiences. Your product will be out there in the market.
  8. You can exploit multiple marketing channels and it will increase the intent to buy.

If you are still looking for a video animation company in India who creates a corporate video, explainer video, whiteboard animation video, mobile app explainer video, 2D animation video, 3D animation video, event promotional video, logo reveal video, and want any support in planning or creating an explainer video, contact us on

Email Us – hi@konnectme.video
Website – konnectme.video
FB Page – facebook.com/konnectmevideo
Twitter handle – twitter.com/KonnectMeVideo
Instagram Handle – instagram.com/konnectmevideo
LinkedIn Profile – linkedin.com/company/konnectmevideo
YouTube Channel – youtube.com/c/KonnectMe

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