We have written many blogs on the importance of video marketing. And if inspired by it, you have also made video content, then this blog will be useful for you.
Video content is made after a lot of hard work, so its promotion strategy should be equally effective. You must have promoted the blog, but the promotion of video content is very different from the blog. Do you know video content resonates incredibly well with audiences? Just including a video on your landing page can increase conversions by 80% So, you need to take the time to drive people to find and watch your video.
We have prepared the below tips for you to make video promotion easy and to get your video views way up so you know the effort of producing a stellar video was not wasted.
1 Video Campaign needs to run on Facebook or Twitter
Why let go of a solid free platform for video promotion? The best place to do this is on social networks where people are more likely to share and spread the word about your video, in turn leading more people to your landing page on your website, and ultimately driving more people to play your video. With millions of daily users, Twitter and Facebook can be powerful tools to raise awareness about your business and engage with customers.
2 Play video content at Event/ Trade Expo invites
If you’re planning your next event or attending some trad Expo or whether it’s an online tutorial, webinar, or product launch it is highly recommended that you lean heavily on tailor video content. Personalized event invite emails can lead to 8 times\ improvement in click-through rates. Businesses that have used customised video marketing to invite attendees to an event, saw a 36% increase in open rates.
At Expo or events Listening to the same person for an extended period can be boring which is why industry events are a great opportunity to promote your video content to a large and right audience.
Even the best speakers on the TED shows use videos to break up their speeches because it helps refuel the audience.
3 Add Video to Email Marketing
Video and email marketing perfectly complement each other. Just by adding the word video content in an email subject line can boost open rates by 19%, click rates by 65% and can reduce unsubscribers by 26% ( Data source Animoto). You can also add a video thumbnail into your email to boost the engagement of that email.
There are many tools for Email marketing for example with HubSpot, Marketo, Pardot, or SalesForce, you can pipe video viewing data directly into your lead scoring.
Let’s say one of your leads views 70% of a product demo video on your website, you could alert a sales rep to call that prospect.
4 Take advantage of Paid Social Media Campaigns
When you want to reach a new, targeted audience, social media advertising is a must.
Because sometimes organic reach is harder to achieve. The days of going viral without social campaigning might be gone forever.
To move from an organic social strategy to putting real money and efforts on the right campaigning can be difficult initially. So, it’s crucial to understand all the options. This is a direct way to reach the audience you want. You can target new customers or return to loyal ones. You can also take the chance to experiment with A/B testing.
The good thing about paid campaigning is you can measure results. This will let you know whether you’ve hit your targets or not. It shows you what worked and what didn’t so that you can improve your campaign next time.
5 Keep the video content shareabl
In the above points, we saw how powerful social media is. You are likely to start and end your day on social media like Snapchat, Instagram, Facebook, or Twitter. People love watching videos on social media. They are likely to share your content with their connections if they like the content. So make your video easily shareable on major social media platforms.
You can add share buttons directly within the video itself so that interested parties can share the video link. You can direct back this audience to your website without having to leave the player.
6 Share Your Video in Online Community groups
There are industry-based online community groups you can find on Twitter, Linked In, Reddit. You should be actively engaging in these groups and spreading your video content when relevant. Suppose you are a technical support provider and some groups look forward to technical supporters there you can share your Explainer Video to answer their questions and show how you can help them in a truly engaging manner.
7 Ask People to Share Your Video
There’s nothing wrong with taking the help of your friends, they will share your content and help you spread the word. So ask your friends, colleagues, former colleagues, industry connections to reach your content to as many people as possible. You never know this can go a long way so don’t limit the people you ask. Maybe some of these connections have a big follower list and if they like the video, they can also share it on their page.
Trust us all these tricks are not just for saying, they work. We have seen many clients implementing it and finding success. And if you have any dilemma regarding video production and promotion then we specialize in video production as well as video promotion. We are great listeners. We would love to hear from you.
Check out our portfolio at www.konnectme.video or drop an email at firstname.lastname@example.org