You spend hours scrolling through Instagram reels and videos before hitting the sheets. Short, crisp videos with engaging content are the new way to keep your audience glued to your social media. Be it animation videos, blooper reels from the popular television sitcom F.R.I.E.N.D.S. or subtle brand promotion videos by influencers, businesses have been ensuring that their online presence is dominated through videos. The algorithms of these social media platforms have been pushing more video content, thus forcing the brands to create video content now more than ever.
Due to the saturation of the type of content published and circulated online, it gets challenging for brands to generate organic traffic for their content. While paid traffic is an option, you can choose, garnering an organic audience is always preferred by brands trying to establish their presence online. People need to discover your content and engage with it.
One of the most popular forms of video content is “Animation videos.” Many businesses have been creating brand-centric animation videos as a part of their social media calendar. But how can your company benefit from creating animation videos? Which type of animation videos would be suitable for your brand? How can you start making videos? Don’t worry. In this blog, we will be discussing X ways animation videos can boost your social media strategy. We will take up all your questions and doubts and answer them through the course of this blog! Let’s get going.
1. Animation videos create visual stimulation
While any visually appealing content attracts your attention, a video holds your focus for a while. They create a sequential frame-by-frame story that provides you with some basic storyline and has multiple factors like popping colors, images, figures, etc., which catches your eye and pleases your brain cells. Our mind is always in search of creating our interpretations. We perceive things differently, and thus every individual has a unique outlook on a similar subject. Animation videos allow the audience to intrigue their brains and anticipate and interpret the events during the video, thus holding their attention very closely.
2. Animation videos eliminate the “BORING”
Social media handles have been pushing video content, as we discussed. But why should you concentrate on creating animation videos? While explainer videos do the job just as well, they can be very corporate in structure. A few pointers, infographic texts, analytics, data, etc., about your business in an explanatory format, do not scream “interesting.” Animation videos are quirky, which makes them more pleasing to watch. Inculcating animated elements, characters, visual effects, etc., can make any video go from boring bums to creative chums. You can include subtle calls to action and create emotional hooks to keep the audience attentive throughout and work with the relatability factor.
3. Take a trip down memory lane with animation videos
Who here hasn’t been a fan of “Baby Looney Tunes,” “Tom and Jerry,” “Pokemon,” etc. The age of good, animated cartoons has always been a source of nostalgia, especially amongst millennials. And this nostalgic factor can be banked upon in your marketing strategy by creating animated videos that recreate such experiences for your audience.
4. Resonate with your viewers using animated videos
Google doodles are the perfect example of how adorable animations can create a huge buzz. We all have been massive fans of Google and how creative, imaginative, topical, and relatable their doodles are. This is the power of animation. The most minor animated characters and the lightest elements can cause such a powerful impact that the audience talks about them more often than we can imagine. That is quite amazing, isn’t it?
5. Videos that “break things down into smaller pieces”
Many times, some concepts are complex for the audience to understand. There might be certain sections that are difficult to comprehend, especially just by using text. This is where animation videos prove mighty helpful. Translating those concepts into animated characters and objects and then explaining through recreating the textual experience is only more straightforward. This helps your viewers understand your content quickly and encourages them to engage since now they have clarity about your idea. Pretty crisp, no?
6. Cost-effective is a huge plus
Animation videos are relatively cheaper compared to the cost of full-blown production or live videos. You require several pieces of equipment, setup, staff, etc. To afford that cost might burn a hole in your pocket. You can provide a fun and informative experience without flaming through the cash with animation videos.
7. Animation videos don’t have a particular box
Animation videos are not confined to boundaries. They gel well with anything and everything. Be it infographic content, reels, explainer videos, invitation videos, and much more. They fit all your marketing requirements that come with your content ideas. And enhance the visual appeal through the creative elements! What more do you want?
Video marketing has already become a massive part of the social media strategy. And you do not want to lag in this game of online presence. We hope that this blog came through and answered all the burning questions about why your brand needs animated videos to boost your social media strategy.
Don’t wait for Christmas! Let’s get started on amplifying your social presence!
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