- Case Study — Pidilite / Dr. Fixit
Simplifying Complex Structures Through High‑Definition 3D Visualization
Waterproofing is invisible once it’s built — every membrane, screed and insulation layer disappears under the finished surface. Pidilite needed a way to make that hidden system visible, credible, and easy to specify. We built it in 3D.
- Client Pidilite
- Dr. Fixit
- Sector Construction Chemicals
- 3D Product Animation
- Industrial Visualization
- Technical Explainer
3D animated videos delivered
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Materials modeled & rendered
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Days, script to final render
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Visitors engaged per exhibition screening
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- The Brief
A product that only proves itself after it's buried
Dr. Fixit’s waterproofing systems for podiums, roofs and walls work by disappearing —
sealed beneath screed, insulation and finished surfaces. That’s exactly what made
them hard to sell and hard to teach.
- Challenge
Invisible performance, visible risk
Contractors, architects and site engineers had to trust a system they could never fully see applied correctly — the failure point (a skipped primer coat, a wrong sequence) only shows up months later, as a leak. Photographs of a construction site can’t communicate sequence, layer thickness, or how each material interacts with the one beside it.
- Objective
Make the hidden system legible
Pidilite needed a visual asset that could do what a site visit or a data sheet couldn’t: show the complete cross‑section of a podium and a roof & wall system, layer by layer, in the correct application sequence — usable equally for sales conversations, contractor training, and exhibition screens.
- About the Client
Pidilite — Dr. Fixit
Pidilite Industries is one of India’s leading manufacturers of adhesives, sealants, and construction chemicals. Dr. Fixit, its waterproofing brand, is used across residential, commercial, and industrial projects — where correct application sequence and material understanding directly affect long-term structural performance.
- About the Client
Engineering the film like the structure itself
Because the subject was a physical system with a defined build sequence, we treated the production process the same way — layer by layer, reviewed at every stage before moving to the next.
Working from Dr. Fixit's product and application literature, we mapped the real layer sequence for each system — substrate, primer, membrane, protective screed, insulation and finish — so nothing in the film would misrepresent the actual application method.
Each layer was built as a separate 3D asset so the camera could cut away, peel back, or move through the structure at any point — revealing the membrane and insulation exactly where a site photo never could.
Application order was animated in real sequence, not compressed or reordered, so the film could double as a correct-installation reference for applicators — not just a marketing visual.
A clear technical voiceover and clean motion pacing kept the films usable both muted on an exhibition loop and narrated in a sales meeting.
- The Real Challenge
4 videos, 30+ materials, 20 days
The brief wasn’t just “make it look real” — it was make four technically accurate films look real, on a timeline that left no room for a slow start.
- Challenge 01
Compressing four builds into 20 days
Under a normal schedule, four 3D product films of this technical depth would run well past a month. To hit 20 days, we split the pipeline instead of running it end to end: scripting and technical breakdown for all four systems happened up front, then modeling, texturing and animation moved in parallel across the team rather than one film finishing before the next began.
- Challenge 02
Making 30+ materials read as real
Concrete, bitumen membrane, PU coatings, insulation board, screed, tile adhesive and paver finishes each behave differently under light — matte, reflective, porous, layered. Getting 30+ of these to look physically correct, not just “shiny 3D,” meant building and lighting each material individually rather than reusing a handful of generic shaders across the project.
- Challenge 03
The final push — round the clock
Even with the pipeline split across the team, the last stretch before delivery still came down to a straight 24-hour push — render, review, fix, re-render — to get all four films finished and export-ready in time for the exhibition dates.
- What We Built
Four systems, one visual language
All four films follow the same cutaway‑diagram approach so Dr. Fixit’s sales and technical teams can present them as a single, consistent visual system across products.
- Impact
A reusable visual language for a technical product line
The films were screened at exhibitions, each drawing 50+ visitors to the stall — giving Dr. Fixit’s team a consistent visual system that scales across products, rather than a one-off video.
Konnect Me Video transformed complex technical concepts into clear, high-quality 3D visuals. Their professionalism, creativity, and attention to detail made them a reliable creative partner for our project.
Ravindra Babu
Senior Vice President – Pidilite Industries Ltd