Category: Animated Corporate Videos

Animated videos in 2022

Remember the iconic Vodafone advertisements featuring the Zoo Zoos? Did you know that the characters were real-life people wearing costumes? But it all looked like a miracle of animated videos, didn’t it? The world has come a long way since then. These cute and caricatured advertisements and short videos are now animated! Be it those delicious Swiggy and Zomato ads or the Cadbury Creme Egg! 2022 has seen a massive change in the internet game.


Animated videos have been storming over the market for ages now. They are capturing the needs of companies and what they bring to the table. Multiple brands have been creating animated videos for the content they want to put on social media and as a part of their television advertisements game. Animation has been improving regarding equipment, technology, and the content value it delivers.

Every company is racing to set a new benchmark for the others to beat. The content game is ever-changing and ever-evolving. And the ones with the best content the audience can resonate with win. But which are the top five industries that should use animated videos in 2022? In this blog, we will discuss all these industries and how things have picked up the pace for them in 2022 by using the magic of videos! 

1. Does the healthcare sector need animated videos? YES

The healthcare sector is one of the industries which saw a significant boom in the past few years due to the Covid-19 pandemic. But apart from the recent developments, the medical field always has new technological and biological advancements, research, and observations transforming the entire sector. The industries have new equipment, each with improved efficiency, to help understand, diagnose and cure the human body in better and developed ways and through advanced methodologies. 

Now the bigger question to answer is in this blog. How should animated videos be used in the healthcare industry in 2022? These animated videos will help the patients understand the depth of their symptoms, the short-term and long-term effects, and other diagnosis-related information through visual and explanatory aids. Apart from the patients, explainer animated videos will come through as great educational material for doctors, junior and senior residents, and other medical professionals, which will help them keep up with different advancements.

Learning opportunities:

These educational videos enhance the learning methods of education for people currently employed in the healthcare sector and those who aim to serve the people and nation through these industries. Along with fruitfully catering to the reasons mentioned earlier, animated videos also help in the effective marketing of various drugs, equipment, medical devices, pieces of machinery, etc. by presenting the required technical information in a very understandable and layman’s way which will help people of different educational backgrounds to learn. 

2. A big nod from the finance industry 

The banking and finance sector has a lot of complicated terminologies, which might make the potential customer feel overwhelmed and anxious. Several consumers have reported that the issues with transparency of the processes have made it difficult for them to trust the professionals and seek help at their convenience. These problems have brought in massive complaints, and consumers shift from one banking institution to the other till they find the one that caters to their queries respectfully. 

The entire finance sector can use video marketing strategy, which can help them in compiling information in an easy to understand techniques about different types of accounts, how the institution will help them out in managing their finances, financial terms one must be aware of, latest economic trends and reforms (if there are any) and more such details. This will help the consumers keep themselves informed and updated about relevant news. The financial institutions will also garner a good name, thus creating opportunities for forging trustworthy relationships and positive marketing amongst the audience.

3. All our teachers agree too 

It is pretty understandable how animated videos would boost the education sector. Online education has grown over the years, but with the pandemic bringing the entire world to a halt, it got a massive boost. Parents and guardians could assess their children’s potential and enrol them in several courses apart from regular schooling. This would help their kids get the overall development and excel in various fields and provide them with opportunities to explore multiple interests. 

These animated videos would catalyze the process of learning as the eyes and the brain are more receptive to visual and video graphic content. The videos act as visual stimulators, capture the kids’ attention and keep it intact. They simplify so the children can approach the concepts along with the content in a more productive way. Videos develop skills like listening, problem-solving, decision making, brainstorming, creating, designing, etc. Apart from skill development, animated videos enlarge the scope for remote teaching and help in addressing the short attention span issue with the evolution of social media in the current times. 

4. Marketing videos for your startup pitch?

Keeping your pitch interesting enough to grab the attention of your investors might be difficult since this is a process they go through daily. Instead of using your traditional slide presentation to pitch to your potential investors, you can jazz it up with animated videos that can include details about your startup, your projections, your planning, timelines, revenue, and much more in a more lucrative format. It is bound to catch your investors’ eyes, set a benchmark, and you can prove to be different from the rest of the league!

5. Real estate goes real with video marketing

Animated videos can be versatile as they could include your agency’s marketing and sales strategies. Including information about your organization can help forge trustworthy relationships with your clients and customers. These animated videos can also contain information about the land or the property you are selling-all the amenities, projections, timelines, campus, prospects, resale value, and other information. They will help the agencies boost their sales while also ensuring that the customer can see visual proof of the verbal promises, saving advertising budget and consumers’ time. So, it’s a win-win situation for everyone.

In conclusion:

The competition will never end with the global brands coming to you digitally. Amp up your game! Don’t wait to dive into the world of videos and create content that will revolutionise your strategy.

Looking for a video production company to create crisp and appealing animated videos for your brand like those top companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website:

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5 ways in which video content is helpful in the customer journey

We have all seen advertisements that trigger some emotions we have experienced in our lives at some point. Be it “Googly Woogly Woosh” by Ponds or “Utterly Butterly Delicious” by Amul, the video content from these brands always has that emotional hook that forces us to reminisce about the “good old times.” But how does the video content help you throughout your customer journey and enhance their experience with your business over time?

Before we proceed, it is essential to understand the importance of video marketing and what the advertisers and marketers try to achieve with the content they create. We have seen how the ads from brands progress with time- the scalability, the concepts, the target audience, their goals, the offers, and deals, etc.

All these factors undergo specific changes as the business of a particular brand progresses. While these components are immensely dependent on the companies’ current operational and financial status, it is also influenced by where they are in their journey of acquiring and retaining their customers.

This blog will discuss the journey of video content and marketing and how it contributes to your customer journey. Here are five ways in which video content can be influential and amplify your consumers’ experience. Let’s get started!

1. Consumer purchase behavior

Consumer buying behavior keeps changing over time. This happens due to several factors-multiple options, willingness to purchase, demand, the difference between the desire and necessity of the product, price range, affordability, availability, etc. With the world evolving digitally at a pace faster than any of us can fathom, the purchase pattern has been undergoing development and changes constantly. The social media presence of a brand has become a mandatory factor. Retail shopping has taken a hit when compared to online businesses. But the hands-on feel factor still takes priority at times.

The social media content created by the brand adds the “familiarity” zing to your products from a consumer’s perspective. The videos create the “feel” which helps your customers relate to the brand and the product you are marketing. It forms a relatable and trustworthy element, something which is targeted essentially by the marketers. If the consumer understands and connects with your brands’ videos about their story, products, what they stand for and how they tend to improve the customers’ lives, your sales go up before you even realize it. Immersive video experience is a necessity in 2022.

2. Talking about the consumer journey

We spoke about how helpful video content can be if they create an engaging equation with the consumers in the previous point. But we also need to understand the customer journey to analyze the perfect type of video which would fit the stages your consumers go through.

Information and awareness are when your target consumer knows about your brand and your product. 

They might come across your business through a reference, helpful information, or by scrolling through hours on social media. Now that prospective buyers are aware of your product, they will contemplate the pros, cons, necessity, and desire to purchase it. They will look for alternatives that provide the services you do but have better affordability. The potential customers would talk to people who have engaged with your brand or purchased your product before. 

Consideration and contemplation are phase two in a consumer’s journey. The final stage arrives when the prospective buyer becomes a consumer as they purchase your product. You finally succeed in passing the conversion point and acquiring the potential target as your customer. Post-acquisition, it is crucial to understand how to retain your current customers as they will be the most beneficial assets to drive your sales and economy. Enhancing your relationship with your existing customer base is one of the most necessary components of marketing-something, which businesses do not usually focus on. 

Now that we have discussed the different stages of a customer’s journey, right from awareness to acquisition and retention, your brand needs to deliver video content catering to the stage your business is currently functioning in concerning its consumer acquisition plan. 

3. Make them your advocates through your video content

Your video content needs to be engaging enough for your loyal customers to turn into your brand advocates. Through these customers, you can engage with other prospective buyers while ensuring that your current consumer statistics don’t hit the lowest mark. Loyal customers keep bringing the business in while ensuring that your brand achieves the acquisition goals by communicating about your brand with their contacts and sending them references. 

As a business, you need to upgrade your video content to ensure that your existing and the most loyal consumers feel that they are contributing to your brand. They need to feel valued. The content you create must hit them at all the right spots. Build campaigns focusing on your reliable customers. Provide them something extra to make sure they stay. The consumers must feel that your brand acknowledges their contribution and remains very relatable. 

4. Insights from your video content 

You can look at the first interaction and the drop-off rates and analyze the marketing techniques which might have been going wrong for your brand. These insights can help you drive your video content and marketing game. You can pinpoint the areas which need some work, development, and progress and map your videos around them.

You can innovate concepts and turn them into videos to ensure your audience keeps engaging with your brand. Keep them on their toes when you have a new version of your product or a new product launch. Entice them and lure them with “sneak peek” videos. The video content will help you gather an idea about how excited your audience is about the product and what else can be included to make sure that you cater to their demands in the perfect way possible. 

5. Video marketing in 2022

Businesses have reported massive growth with video content and marketing in this day and age of social media. Almost 90% of the brands have established a huge social media presence which helps them stay in touch with their customers by appearing on their timelines nearly every other day. 

The content they create and the videos they make have proven helpful in influencing the choices of prospective buyers and have acted as colossal conversion touchpoints. Brands have expanded their consumer base through the right video content. 

That’s a wrap on five ways video content can help throughout the customer journey and enhance their experience with your brand. Video content is a massive part of the marketing strategy-more so in 2022. The competition will never end with the global brands coming to you digitally. Amp up your game! Don’t wait to dive into the world of videos and create content that will revolutionize your strategy. 

Looking for a video production company to create crisp and appealing video content for your brand like those top companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: 
Check out our portfolio for more samples!

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How to Grow 10x with Video Marketing in 2022

Imagine if you’re given a new dish to cook, new technology to learn, or a new gadget to tinker with. Would you spend time reading the cookbook or the technology book or the instruction sheet for the gadget? Or would you instead go and watch some videos on YouTube and learn them quickly and swiftly? Trust us, the majority of the world does that. That’s why videos have been so popular as a form of marketing tool in 2022.

Why is Video Marketing More Important Than Ever?

Thanks to the pandemic, the entire world has now gone digital. Hiring is done through video meetings, event invitations are sent through videos, achievements are celebrated through videos and brands are reaching out to us through influencer videos. There’s tremendous information available through videos and there are new ideas emerging daily. The brands that have caught the video trend are able to hop on new customers relatively easier than the ones that are still reluctant to ride this boat. The only way for a brand to reach its customers across the world is through social media. But social media has been inundated with content from all verticals. With the changing algorithms of the social media platforms, evolving content format, the attention span of consumers, and changing interests of consumers, creating good video content is more important than ever.

How to grow 10x with video marketing in 2022?
Let us discuss all the pointers you should follow about video marketing this year!

1. Showcase your Landing Page with a Video

Can you explain all the services or products you offer in 30 seconds or 1 minute? The attention span of people has decreased dramatically and the only way to retain them to your website is a video that explains the what, why, and how of your business. Google’s algorithm prefers videos on a website, so to boost the rankings, upload a video on your landing page.

2. BTS (Behind the Scenes)

Your customers don’t just want to buy products from you but they want to be your ambassador. They want to share their experience using your product within their circle. Sharing behind the scenes of how you make your product/service helps them know you and your intentions better. Making a short video of how your team works, what software or raw material you use, how you process things, etc. helps them become your champions.

3. Status & Stories 

Your customers don’t just want to buy products from you but they want to be your ambassador. They want to share their experience using your product within their circle. Sharing behind the scenes of how you make your product/service helps them know you and your intentions better. Making a short video of how your team works, what software or raw material you use, how you process things, etc. helps them become your champions.

4. Silent Autoplay

People are watching videos all the time – in trains, in offices, in classrooms, etc. And hence silent videos with captions have garnered maximum popularity in 2022. Social media platforms by-default autoplay videos on mute, thereby letting people avoid the hassle of looking for their headsets or earphones. Therefore to capitalize on this audience, it is recommended that you create videos with captions. Videos with sound, background music, and sound effects are always more appealing, however, videos that can be understood with just the captions can do wonders. Want to know more about the silent trend?

5. KISS – Keep it short, silly

Instagram Reels and YouTube Shorts are the latest rages considering that the attention span of people has drastically reduced. Make short videos of your process, product, service, behind the scenes (BTS), team, fun activity at your workplace, or your daily routine. There’s very little work required from your side except making the video and posting it. The platforms take the onus to make sure your shorts reach maximum people. Short videos give the audience the required thrill so there are high chances that your videos are being shared, thus roping in more potential viewers for you. 

6. Memes are here to stay

Memes are almost as old as the internet itself. People have always enjoyed memes and will continue to do so. If you can incorporate memes into your video marketing strategy, you can have more engagement with your audience. It’s fun, requires very fewer efforts, and is highly relatable and sharable. Memes have the power to build communities and people across cultures can relate to them. 

7. Repurpose, Reformat and Reuse your content

In a post, Gary Vee describes how to create 64 pieces of content in a day. It all boils down to repurposing, reformatting, and reusing your content to make it suitable for various social media platforms. Converting long-form content into byte-sized teasers or topic-wise short videos can not only help you in building a loyal audience but also increase the watch time of your original video. And most importantly, this will give you the leverage to post content more often. You can offer more novelty, you can post a series of videos, and you will never run out of ideas!

8. Catch the Trends

“How to grow 10x with Video Marketing in 2022″ is very easy if only you can catch the trends and create videos around them. Instagram is where the trends become mammoth and can give a huge boost to your content. Add emotions like fun, wit, sarcasm, humour, dance, etc. to your content and be a part of this rapidly changing world. Social media is the holy grail and it shapes the brand. So catch the trends and post trending videos on social media.

Remember these tips on “How to grow 10x with Video Marketing in 2022”. These 8 tips would be your holy grail to boost the engagement on the content that you post. Also remember, just posting content is not enough. Interacting with your audience is equally important. 

If you are looking to create videos for your brand, Konnect with us. Let’s change the world, one video at a time. 

Visit our website: Check out our portfolio for more samples!

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Clutch Recognizes Konnect Me Animation as India’s Leading Video Production Company for 2022

In today’s evolving creative world, you need content that can stand out. Don’t settle for mediocre and average videos — here at Konnect Me Animation, we can help you connect with your audience with sophisticated and professional videos. Based in Ahmedabad (India) and New York (USA), our team offers world-class excellence when it comes to corporate animated videos, explainer videos, motion graphics, wedding videos, and so much more.

We strive to help our clients gain visibility and make an impact, but that doesn’t mean we don’t love celebrating our own wins. With that being said, we’re absolutely excited to share with you wonderful news. Just recently, we caught wind that our team was officially recognized during the annual Clutch Leaders Awards! Konnect Me Animation was named as one of India’s leading firms for video production services this 2022!

Top B2B Services Clutch India 2022

                                                                  “We’re proud to receive this award! This helps us server our clients even better.” —
Aashish Chowdharry, Co-founder of Konnect Me Animation

Clutch Award Process – How the Finest Animation Companies Are Selected:

Clutch is a data-driven market research platform dedicated to helping corporate clients find out more about different agencies and consultancies for their next project. Every year, the platform holds an award cycle to celebrate the finest service providers from various industries and geographic locations. The firms chosen are vetted through a strict set of criteria and are proven leaders and their respective categories. In their esteemed Leaders Matrix, Konnect Me Animation ranks first in the top 15 leaders from Ahmedabad’s video production space!

Thank you so much to everyone who helped make this a reality! We massively appreciate your support, especially those who took the time out of their busy schedules to leave us their incredible reviews on Clutch! Konnect Me Animation wouldn’t be the same without your trust. Every opportunity you provide the team gives us the chance to shine and show what we can do. We are eternally grateful to all of you.

Video production is our strongest suit. Get in touch with us today to discuss your next project with us! We look forward to Konnecting with you!

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