Market after a pandemic has become highly unpredictable. Time of crisis left many marketers clueless regarding the right marketing strategies. But we should agree upon the fact that through video marketing you can create awareness, engagement and sales. Video Marketing statistics take a hike every single day. And when video marketing content is animated that further brings much better results.
Companies find investing in video marketing effective because of the below factors:
1. By 2022, online videos will make up more than 82% of all internet traffic.
2. Marketers who use video grow revenue 49% faster than other forms of marketing.
3. 87% of video marketers are satisfied with the ROI of video marketing ads on social media.
(Data source: Hubspot)
Videos are one-time investment thanks to their versatile nature. Once you have your professional promotional video you can get your content out across on all social media platforms, professional networks, and even TV. Your marketing agency can help you post it in the right places as per your industry and your needs. Marketers who use video grow revenue 49% faster than another form of marketing.
For the right video marketing strategy you need to understand where your audience is and today, your audiences are a while away on YouTube, Tiktok, Twitter, Instagram, Facebook and other video platforms. You can’t afford to leave those demographics behind. With the right marketing strategy, you can reach your target audience exactly where they are by investing in a video marketing agency. There are countless ways that a video marketing agency can benefit your brand. Below are a handful of the most notable benefits.
Better Search Engine Rankings
Every search engine especially Google has been promoting the importance of video content for almost 15 years. Out of all web traffic videos made up more than 80%. That’s why having videos with the right keywords on your website can help your company to rank higher. Ask an SEO expert about it, according to them Videos are a powerful weapon. As per the studies users spend 2.6 times as much time on a webpage with video.
The time a visitor spends on your website is a crucial ranking factor for search engines. Engaging short animated videos keep your potential clients’ from leaving the website especially when it is placed on the landing page. Teaming up with a video marketing agency will help you create such engaging content that deepens your relationship with your customers and viewers, signifies your place in the industry, and ultimately empowers you to reach your goals.
Lower Bounce rate
Bounce rate is the number of visitors that leave the website without taking any action. Videos can catch the viewer’s attention effortlessly and keep them digging deeper into the website content, thus videos help in achieving a lower bounce rate.
This era is digital and consumers have evolved in today’s time. Videos drive more return on investment because you can use video on multiple platforms. According to the latest survey, 89% of marketers say that video marketing gives a good return on their investment. With the amount of money any business is spending on marketing, an increase in the ROI can play a big role in the decision-making process and lead generation.
If you take full advantage of video marketing, the ROI of the campaign can increase tremendously since 87% of video marketers are satisfied with the ROI of video marketing ads on social media.
Saves your time and efforts
It takes a great amount of time and money to convert a visitor into a customer. With the help of an agency, you’ll be equipped to focus on other crucial tasks for Video marketers are trained professionals to the core who can help you with all your video-related marketing needs. Whether you want to get done a long-term ad campaign, create a viral-worthy clip for social media, training video, or simply a corporate video explaining what your brand is all about, your video marketing agency partners can help you achieve your goals.
By 2022, online videos will make up more than 82% of all internet traffic. So Video is still a growing field with no sign of halt. If video marketing hasn’t become an integral part of your campaign yet it isn’t that late though cause video marketing is going to rule the future as well. The high ROI and dynamic nature of the video content can help you achieve excellent marketing results.