Starting any business is easy but maintaining its growth is difficult. It is equally important to plan its growth along with the business launch. Especially for small and medium-sized businesses where competition is high. But With a Solid Business Plan, your business can do wonders. With the right marketing strategies, you can get across your message to the right audience. This blog will help you to boost visibility and increase sales while sustaining a profit with a converting offer. It will help you to have an effective sales funnel and optimise conversations.
But before defining strategies, complete this checklist.
Your content is designed keeping your target audience in mind so discover your profitable niche, define a target demographic and have something of value to sell them, and also see where your target audience is available. For example, Linkedin is the perfect platform for B2B marketing, to target Gen-Z you can focus more on Instagram and Snapchat, and for millennials, Facebook works best. Research about what your audience wants and try to reflect your target audience’s interests in your feed’s content.
Without any doubt, your visibility game needs to be on point in 2021. Marketers often end up thinking that more visibility means more spending on the marketing budget. But trust us if you plan everything right you can have things in place even on a shoestring budget.
Don’t underestimate the power of email marketing
You will think that this is a very old method of marketing, but email marketing establishes long term relationships with the customers. In 2019, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023. So, prepare a subscriber list and add all your prospects and current customers. Make an email marketing sequence calendar and send automated messages to your subscribers.
Refer following the Email marketing hacks listed by our experts to boost your conversation.
* It is all about the subject line, craft the super perfect subject line to get their attention
– Ask some interesting questions to grab the reader’s curiosity
* If possible incorporate user’s name in subject line
* Use images and videos to draw their attention
– Bright colour images and animated content does a great job
* All efforts are meaningless without a call to action
* Don’t forget to include unsubscribe link option too
– It is better to let them go, now you can focus on customers that want to engage and you can potentially convert them to paying customers.
Create frequent social media campaigns
For sure social media is a game-changer in today’s time. Building correct social media profiles and earning a good number of followers can take some time but it’s all worth it. Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. Organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers along with old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricey. All you have to do is to choose which social networks perform well organically for your brand and where does your content naturally strike and select that platform for your sponsored ad campaign. When video content is incorporated with paid campaigns it does wonders. Read more about social media marketing to turn up your visibility game 5 Best Practices to turn up your social media game in 2021
Leverage the power of Video marketing
Video marketing is one of the most effective ways to get the word out about your business. With Video Marketing, You Can Engage Your Customers Like Glue. Because all social media platforms are video-driven and everyone loves watching videos. So, make a video tutorial that solves your customer pain points, educate them about your products, services. Video content is a conversion generating tool. Thus, the long-term strategy for any business should be to align their video marketing efforts with all their other channels like websites, social media platforms and other streaming platforms. Research also says that potential customers are 84 per cent more likely to buy a product if they have watched a product video. The newest form of video marketing is an explainer video. Explainer videos are short marketing videos used to illustrate a company’s product or service.
In video marketing, animated video is the most popular type of explainer video. For best results, you can outsource the video content to a video production company that can craft unique, relevant and engaging marketing videos for your brand.
Influencers: Yes 2021 is the perfect time to invest in Influencer marketing
Influencer marketing is a popular term in 2021 thanks to the popularity of social media. Through Influencers, brands can closely interact with their customers. Marketing Predictions say that Influencer marketing will dominate the future. These days influencers are also putting equal efforts to create content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Small and medium-sized businesses can approach Micro and nano influencers, this can prove to be a good investment.Influencers highly shape buyers’ purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencers for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.
Optimise SEO the right way
When it comes to SEO the sky’s the limit.
With the right keywords, you can broaden your audience and reach. A well planned and precisely implemented SEO campaign can bring many benefits to a company and it is also the need of the era. You can’t yield returns from SEO in a short time, over some time it will increase brand reach and improve brand image which will lead to organic traffic.
Make sure your SEO strategy includes backlink generation; keyword optimised content, a prudent set of long-tail keywords and image posting. And ensure that you don’t spam your keywords.
Understand the art of Blogging and Content Creation
Blogging is part of content marketing. Writing blogs frequently is a brilliant way to retain long term, loyal customers. Blogs that are keyword optimized, will boost your brand visibility online. Besides, blogging is a great option to educate your audience/customers. Blogging will certainly take time yet it will create brand goodwill that no other strategy can.
Blogging is a cost-effective tool that allows you to interact with your target audience, blogging is inexpensive too. Blogs can enormously influence customers, because who doesn’t know that the Words have the potential to change the world.
If you haven’t focused any of your marketing budgets on the above-listed strategies now is the time to make the change. Marketing is not rocket science, it is a blend of both art and science that should be thoughtfully and thoroughly implemented. You can polish up your best content across all your platforms with the help of an ad agency and get ready to engage your audience right away. And if you have any dilemma regarding the right strategy, you can contact us, we are great listeners. We would love to hear from you.