30 September
People often get confused between a corporate video and promotional video, these two are terms often used interchangeably. These are, in-fact, very different cincepts. Before finalising your ad style it is important to understand the difference between them. This can help prevent any miscommunications with the ad agency and give you better transparency.
Weâll discuss each term in detail along with examples to help explore the differences between the two.
Corporate video
Corporate video is generating a lot of buzz these days. Corporate videos are often made to depict the brandâs story if it involves product or services provided by organization then a range of products are shown. So basically it doesn’t advocate for some specific product or service, corporate videos focus on the buainess itself. These videos often represent a company’s vision its culture and values. Such videos are used to improve brand image and transparency.They set the tone and style for your brand.
So what makes corporate animated video special? From small enterprises to large companies corporate animated videos can be used by any organisation to drive engagement. You can also go for budget-friendly packages of animated videos. Combination of live-action and stop motion animation style is best to tell your brand story through a corporate animated video.
Corporate videos example may include corporate training videos, product line explainer video, conference videos, about us video etc. Many big heads like Twitter, IBM, Facebook, PayPal etc take advantage of corporate animated videos to present a difficult subject more lightly so that the audience can understand the concept.
An animated corporate video can make your marketing, branding, and advertising more memorable.
Following are examples of some Corporate Videos:
A corporate documentary shows the history of a company and what inspired it into the business it is today. This type of corporate video would also not need to be short.
It can be a recruiting video to persuade potential employees to be interested in the company.
A company profile video could illustrate some concept like manufacturing process, including what they offer.
Promotional video
A promotional video is designed to flaunt a product some service, or event. This is the most popular type of commercial video in terms of television. The aim of a promo video is to show how something works, it can be used to highlight specific products or services.
If you have an event coming up and planning to spread the word about it then a customised Event Promo video can do wonders for you. This kind of video campaigns span across the different phases of an event like pre-event, during event and post-event. As per Eventbriteâs 2019 Pulse Report, 95% of events that used video said it was effective. So whether youâre doing a ticket launch event, pre-event announcement, event invitation or reminder, corporate functions, product launch, or trade fair promotional video can be extremely helpful. Types of Event promotional videos can be a teaser, testimonial, product description video etc
Below are examples of some Promotional Videos:
An explainer video like this would help to show the product in the most dynamic way possible
An explainer video that effortlessly shows service that is difficult to explain with just words.
The kind of fiction promotional video uses a story to sell your product or service. Usually it follows the theme of problem and solution.
The kind of fiction promotional video uses a story to sell your product or service. Usually it follows the theme of problem and solution.
Conclusion
It is evident to recognise the distinctions between a corporate and promo video. A promotional video would endorse a new product, service, or an event, whereas a corporate video advocates the company or some concept as a whole. In general, promo videos are great for advertising or launching a new product, service, or event where as a corporate video will appeal to the companyâs target audience in the theory of creating followers. If you want to learn more about these terms you can reach out to us we are good listeners, we would love to hear from you.
