September 2021 | Konnect Me Animation

Corporate video vs. Promotional video, everything you need to know about corporate and promotional video

People often get confused between a corporate video and promotional video, these two are terms often used interchangeably. These are, in-fact, very different cincepts. Before finalising your ad style it is important to understand the difference between them. This can help prevent any miscommunications with the ad agency and give you better transparency.

We’ll discuss each term in detail along with examples to help explore the differences between the two.

Corporate video

Corporate video is generating a lot of buzz these days. Corporate videos are often made to depict the brand’s story if it involves product or services provided by organization then a range of products are shown. So basically it doesn’t advocate for some specific product or service, corporate videos focus on the buainess itself. These videos often represent a company’s vision its culture and values. Such videos are used to improve brand image and transparency.They set the tone and style for your brand.

So what makes corporate animated video special? From small enterprises to large companies corporate animated videos can be used by any organisation to drive engagement. You can also go for budget-friendly packages of animated videos. Combination of live-action and stop motion animation style is best to tell your brand story through a corporate animated video.

Corporate videos example may include corporate training videos, product line explainer video, conference videos, about us video etc. Many big heads like Twitter, IBM, Facebook, PayPal etc take advantage of corporate animated videos to present a difficult subject more lightly so that the audience can understand the concept.

An animated corporate video can make your marketing, branding, and advertising more memorable.

Following are examples of some Corporate Videos:

A corporate documentary shows the history of a company and what inspired it into the business it is today. This type of corporate video would also not need to be short.

It can be a recruiting video to persuade potential employees to be interested in the company.

A company profile video could illustrate some concept like manufacturing process, including what they offer.

Promotional video

A promotional video is designed to flaunt a product some service, or event. This is the most popular type of commercial video in terms of television. The aim of a promo video is to show how something works, it can be used to highlight specific products or services.

If you have an event coming up and planning to spread the word about it then a customised Event Promo video can do wonders for you. This kind of video campaigns span across the different phases of an event like pre-event, during event and post-event. As per Eventbrite’s 2019 Pulse Report, 95% of events that used video said it was effective. So whether you’re doing a ticket launch event, pre-event announcement, event invitation or reminder, corporate functions, product launch, or trade fair promotional video can be extremely helpful. Types of Event promotional videos can be a teaser, testimonial, product description video etc

Below are examples of some Promotional Videos:

An explainer video like this would help to show the product in the most dynamic way possible

An explainer video that effortlessly shows service that is difficult to explain with just words.

The kind of fiction promotional video uses a story to sell your product or service. Usually it follows the theme of problem and solution.
The kind of fiction promotional video uses a story to sell your product or service. Usually it follows the theme of problem and solution.

Conclusion

It is evident to recognise the distinctions between a corporate and promo video. A promotional video would endorse a new product, service, or an event, whereas a corporate video advocates the company or some concept as a whole. In general, promo videos are great for advertising or launching a new product, service, or event where as a corporate video will appeal to the company’s target audience in the theory of creating followers. If you want to learn more about these terms you can reach out to us we are good listeners, we would love to hear from you.

23 SeptemberCorporate Videos

Solid marketing strategies for Small Medium-sized businesses to fuel business growth

by admin0 Comments

Starting any business is easy but maintaining its growth is difficult. It is equally important to plan its growth along with the business launch. Especially for small and medium-sized businesses where competition is high. But With a Solid Business Plan, your business can do wonders. With the right marketing strategies, you can get across your message to the right audience. This blog will help you to boost visibility and increase sales while sustaining a profit with a converting offer. It will help you to have an effective sales funnel and optimise conversations.

But before defining strategies, complete this checklist.

Your content is designed keeping your target audience in mind so discover your profitable niche, define a target demographic and have something of value to sell them, and also see where your target audience is available. For example, Linkedin is the perfect platform for B2B marketing, to target Gen-Z you can focus more on Instagram and Snapchat, and for millennials, Facebook works best. Research about what your audience wants and try to reflect your target audience’s interests in your feed’s content.

Without any doubt, your visibility game needs to be on point in 2021. Marketers often end up thinking that more visibility means more spending on the marketing budget. But trust us if you plan everything right you can have things in place even on a shoestring budget.

Don’t underestimate the power of email marketing

You will think that this is a very old method of marketing, but email marketing establishes long term relationships with the customers. In 2019, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023. So, prepare a subscriber list and add all your prospects and current customers. Make an email marketing sequence calendar and send automated messages to your subscribers.

Refer following the Email marketing hacks listed by our experts to boost your conversation.

* It is all about the subject line, craft the super perfect subject line to get their attention
– Ask some interesting questions to grab the reader’s curiosity
* If possible incorporate user’s name in subject line
* Use images and videos to draw their attention
– Bright colour images and animated content does a great job
* All efforts are meaningless without a call to action
* Don’t forget to include unsubscribe link option too
– It is better to let them go, now you can focus on customers that want to engage and you can potentially convert them to paying customers.

Create frequent social media campaigns

For sure social media is a game-changer in today’s time. Building correct social media profiles and earning a good number of followers can take some time but it’s all worth it. Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. Organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers along with old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricey. All you have to do is to choose which social networks perform well organically for your brand and where does your content naturally strike and select that platform for your sponsored ad campaign. When video content is incorporated with paid campaigns it does wonders. Read more about social media marketing to turn up your visibility game 5 Best Practices to turn up your social media game in 2021

Leverage the power of Video marketing

Video marketing is one of the most effective ways to get the word out about your business. With Video Marketing, You Can Engage Your Customers Like Glue. Because all social media platforms are video-driven and everyone loves watching videos. So, make a video tutorial that solves your customer pain points, educate them about your products, services. Video content is a conversion generating tool. Thus, the long-term strategy for any business should be to align their video marketing efforts with all their other channels like websites, social media platforms and other streaming platforms. Research also says that potential customers are 84 per cent more likely to buy a product if they have watched a product video. The newest form of video marketing is an explainer video. Explainer videos are short marketing videos used to illustrate a company’s product or service.

Once your spectacular video is ready you can refer to our blog 7 Hacks to sharpen video marketing for some out of the box video marketing hacks and get your video content rolling.

In video marketing, animated video is the most popular type of explainer video. For best results, you can outsource the video content to a video production company that can craft unique, relevant and engaging marketing videos for your brand.

Influencers: Yes 2021 is the perfect time to invest in Influencer marketing

Influencer marketing is a popular term in 2021 thanks to the popularity of social media. Through Influencers, brands can closely interact with their customers. Marketing Predictions say that Influencer marketing will dominate the future. These days influencers are also putting equal efforts to create content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Small and medium-sized businesses can approach Micro and nano influencers, this can prove to be a good investment.Influencers highly shape buyers’ purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencers for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.

Optimise SEO the right way

When it comes to SEO the sky’s the limit.
With the right keywords, you can broaden your audience and reach. A well planned and precisely implemented SEO campaign can bring many benefits to a company and it is also the need of the era. You can’t yield returns from SEO in a short time, over some time it will increase brand reach and improve brand image which will lead to organic traffic.

Make sure your SEO strategy includes backlink generation; keyword optimised content, a prudent set of long-tail keywords and image posting. And ensure that you don’t spam your keywords.

Understand the art of Blogging and Content Creation

Blogging is part of content marketing. Writing blogs frequently is a brilliant way to retain long term, loyal customers. Blogs that are keyword optimized, will boost your brand visibility online. Besides, blogging is a great option to educate your audience/customers. Blogging will certainly take time yet it will create brand goodwill that no other strategy can.

Blogging is a cost-effective tool that allows you to interact with your target audience, blogging is inexpensive too. Blogs can enormously influence customers, because who doesn’t know that the Words have the potential to change the world.

If you haven’t focused any of your marketing budgets on the above-listed strategies now is the time to make the change. Marketing is not rocket science, it is a blend of both art and science that should be thoughtfully and thoroughly implemented. You can polish up your best content across all your platforms with the help of an ad agency and get ready to engage your audience right away. And if you have any dilemma regarding the right strategy, you can contact us, we are great listeners. We would love to hear from you.

Meanwhile, check out our portfolio at www.konnectme.video or drop an email at hi@konnectme.video

06 SeptemberCaricature Wedding Invitation Video

How to make World-class caricatures

by admin0 Comments

We love seeing caricature avatars of people, caricatures are kind of fascinating to see. In simple words a caricature imitation of a person/character in exaggerated comic effect. Some people also call it cartoon versions of humans. A caricature captures the essence of a person’s personality. A customised caricature concept is a good option to gift someone. But today you have an exclusive chance to win personalised caricature Avatar free from Shubh Vivaah. To participate in this contest follow this link Instagram and do the needful.

Since so many of you have asked us about our secret caricature making process, this blog is just for you.

And at Shubh Vivaah we believe that every wedding is special thus we make sure the caricature Avtaar reflect you in the best possible manner along with a spectacular caricature wedding invite.

Making caricatures is a time-consuming process. Read about it in detail below.

1. Tracing

If you’re working from reference then choose a high-quality large photo and ensure that the photo has good lighting with clear facial features. Now comes the first step of creating caricature i.e tracing. For that determine large shapes that define the subject. You can start with the subject’s face, such as eyes, nose, and mouth. Work quickly and keep drawing basics.

Creating a rough outline of objects will make it easier for you to emphasize some shapes and fill in details.

2. Flat Shading

To fill in the dimensions of your subject add shading. Flat shading is about adding colours in basic shapes. This can seem tedious and time-consuming. Continue adding colours to fill in the dimensions and large shapes of your subject. Don’t touch detailed shapes in this step like eyes and pupils.

3. Shades Colouring

In shades, colouring colour changes from pixel to pixel. Shades or shadows are caused by the two or more subjects blocked in the path of light. This depends on the angle from which the light is coming and the surface upon which the shadow falls. Shadows can vary based on the intensity of the light and the tone of its background. Identifying the objects effectively gives strength and colourful tone to a picture. It can be the underside of the jaws, below the lower lip, and under the ear-lobes are other shadow areas. We have a pro tip for shades colouring to keep the shading towards the edge lighter this will make the shadow on the ground stand out effectively.

4. Shades Blurring

To make your picture look uniform, shades blurring is an important step. Blur the lines in a hatched or cross-hatched area so that the darkness looks uniform even when looking at the picture close up. This blending technique is about evening out or graduating values and colours. Before that identify colour tonnes well for example first tone, second tone etc. Always start your stroke from the darkest value and move outward and blend in circles or back and forth.

5. Highlighting

Highlighting involves liquifying major facial features, with highlighting you can give a person a new look by changing eyes, mouth, and other facial features. This step can enhance your portrait. In a straight looking portrait you can highlight cheeks, the tip of the nose and the lower jaw. Because when the light comes straight these parts of the face kind of shine in the light, you can highlight them in white, golden or with the lighter shade of the skin tone

6. Hair Shading

Hair and eyes are often used to express emotions and a character’s personality. But you can’t simply draw all the hairs in the form of lines. Start by adding some volume around the head, define what hair type you’re drawing, it can be long, short, straight or curly hair. Draw the hair parting if there is any, and don’t forget the outline of the hair around the face. Outline the whole hair, following the rhythm of hair strands and yes. add some random hair stray here and there to make it look more realistic.

7. Beard Detailing

Start by outlining the facial area in which you want to draw a beard. Use a series of long and short curved lines, noting the jagged edges at the cheeks and above the brow and near the jawline. You can make a U shaped or V-shaped beard, but in the case of a reference image, you need to follow the shape of the given portrait.

Beard detailing also involves lips and upper lips contouring. You can add 2-3 colour tones to exaggerate and make it more realistic. You can add the small hair linings and strands with the brush tool. Just like with the skull hair, there are darker and lighter shades of the beard, depending on where the light’s direction and how the hair growth differs across the face.

We hope you enjoyed reading this blog and we hope it has been helpful for you. For more inspiration on caricature check out our portfolio https://instagram.com/shubhvivaahvideo However the more paintings you create, the better an artist you’ll become! If this seems an exhausting and time-consuming task let us know about your caricature creation requirements because we specialise in making caricatures, humorous illustrations, cartoons and caricature invites. Remember, some things should be left to the experts only.

Call Us: +91 9898659586 / +91 9979531345

Mail Us: hi@konnectme.video

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