Corporate video vs. Promotional video, everything you need to know about corporate and promotional video

People often get confused between a corporate video and promotional video, these two are terms often used interchangeably. These are, in-fact, very different cincepts. Before finalising your ad style it is important to understand the difference between them. This can help prevent any miscommunications with the ad agency and give you better transparency.

We’ll discuss each term in detail along with examples to help explore the differences between the two.

Corporate video

Corporate video is generating a lot of buzz these days. Corporate videos are often made to depict the brand’s story if it involves product or services provided by organization then a range of products are shown. So basically it doesn’t advocate for some specific product or service, corporate videos focus on the buainess itself. These videos often represent a company’s vision its culture and values. Such videos are used to improve brand image and transparency.They set the tone and style for your brand.

So what makes corporate animated video special? From small enterprises to large companies corporate animated videos can be used by any organisation to drive engagement. You can also go for budget-friendly packages of animated videos. Combination of live-action and stop motion animation style is best to tell your brand story through a corporate animated video.

Corporate videos example may include corporate training videos, product line explainer video, conference videos, about us video etc. Many big heads like Twitter, IBM, Facebook, PayPal etc take advantage of corporate animated videos to present a difficult subject more lightly so that the audience can understand the concept.

An animated corporate video can make your marketing, branding, and advertising more memorable.

Following are examples of some Corporate Videos:

A corporate documentary shows the history of a company and what inspired it into the business it is today. This type of corporate video would also not need to be short.

It can be a recruiting video to persuade potential employees to be interested in the company.

A company profile video could illustrate some concept like manufacturing process, including what they offer.

Promotional video

A promotional video is designed to flaunt a product some service, or event. This is the most popular type of commercial video in terms of television. The aim of a promo video is to show how something works, it can be used to highlight specific products or services.

If you have an event coming up and planning to spread the word about it then a customised Event Promo video can do wonders for you. This kind of video campaigns span across the different phases of an event like pre-event, during event and post-event. As per Eventbrite’s 2019 Pulse Report, 95% of events that used video said it was effective. So whether you’re doing a ticket launch event, pre-event announcement, event invitation or reminder, corporate functions, product launch, or trade fair promotional video can be extremely helpful. Types of Event promotional videos can be a teaser, testimonial, product description video etc

Below are examples of some Promotional Videos:

An explainer video like this would help to show the product in the most dynamic way possible

An explainer video that effortlessly shows service that is difficult to explain with just words.

The kind of fiction promotional video uses a story to sell your product or service. Usually it follows the theme of problem and solution.
The kind of fiction promotional video uses a story to sell your product or service. Usually it follows the theme of problem and solution.


It is evident to recognise the distinctions between a corporate and promo video. A promotional video would endorse a new product, service, or an event, whereas a corporate video advocates the company or some concept as a whole. In general, promo videos are great for advertising or launching a new product, service, or event where as a corporate video will appeal to the company’s target audience in the theory of creating followers. If you want to learn more about these terms you can reach out to us we are good listeners, we would love to hear from you.

Read More

Solid marketing strategies for Small Medium-sized businesses to fuel business growth

Starting any business is easy but maintaining its growth is difficult. It is equally important to plan its growth along with the business launch. Especially for small and medium-sized businesses where competition is high. But With a Solid Business Plan, your business can do wonders. With the right marketing strategies, you can get across your message to the right audience. This blog will help you to boost visibility and increase sales while sustaining a profit with a converting offer. It will help you to have an effective sales funnel and optimise conversations.

But before defining strategies, complete this checklist.

Your content is designed keeping your target audience in mind so discover your profitable niche, define a target demographic and have something of value to sell them, and also see where your target audience is available. For example, Linkedin is the perfect platform for B2B marketing, to target Gen-Z you can focus more on Instagram and Snapchat, and for millennials, Facebook works best. Research about what your audience wants and try to reflect your target audience’s interests in your feed’s content.

Without any doubt, your visibility game needs to be on point in 2021. Marketers often end up thinking that more visibility means more spending on the marketing budget. But trust us if you plan everything right you can have things in place even on a shoestring budget. 

Don’t underestimate the power of email marketing

You will think that this is a very old method of marketing, but email marketing establishes long term relationships with the customers. In 2019, global email users amounted to 3.9 billion users (Statista, 2020). This figure is set to grow to 4.3 billion users in 2023. So, prepare a subscriber list and add all your prospects and current customers. Make an email marketing sequence calendar and send automated messages to your subscribers.

Refer following the Email marketing hacks listed by our experts to boost your conversation.

* It is all about the subject line, craft the super perfect subject line to get their attention
– Ask some interesting questions to grab the reader’s curiosity
* If possible incorporate user’s name in subject line
* Use images and videos to draw their attention
– Bright colour images and animated content does a great job
* All efforts are meaningless without a call to action
* Don’t forget to include unsubscribe link option too
– It is better to let them go, now you can focus on customers that want to engage and you can potentially convert them to paying customers.

Create frequent social media campaigns

For sure social media is a game-changer in today’s time. Building correct social media profiles and earning a good number of followers can take some time but it’s all worth it. Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. Organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers along with old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricey. All you have to do is to choose which social networks perform well organically for your brand and where does your content naturally strike and select that platform for your sponsored ad campaign. When video content is incorporated with paid campaigns it does wonders. Read more about social media marketing to turn up your visibility game 5 Best Practices to turn up your social media game in 2021

Leverage the power of Video marketing

Video marketing is one of the most effective ways to get the word out about your business. With Video Marketing, You Can Engage Your Customers Like Glue. Because all social media platforms are video-driven and everyone loves watching videos. So, make a video tutorial that solves your customer pain points, educate them about your products, services. Video content is a conversion generating tool. Thus, the long-term strategy for any business should be to align their video marketing efforts with all their other channels like websites, social media platforms and other streaming platforms. Research also says that potential customers are 84 per cent more likely to buy a product if they have watched a product video. The newest form of video marketing is an explainer video. Explainer videos are short marketing videos used to illustrate a company’s product or service.

Once your spectacular video is ready you can refer to our blog 7 Hacks to sharpen video marketing for some out of the box video marketing hacks and get your video content rolling.

In video marketing, animated video is the most popular type of explainer video. For best results, you can outsource the video content to a video production company that can craft unique, relevant and engaging marketing videos for your brand.

Influencers: Yes 2021 is the perfect time to invest in Influencer marketing

Influencer marketing is a popular term in 2021 thanks to the popularity of social media. Through Influencers, brands can closely interact with their customers. Marketing Predictions say that Influencer marketing will dominate the future. These days influencers are also putting equal efforts to create content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Small and medium-sized businesses can approach Micro and nano influencers, this can prove to be a good investment.Influencers highly shape buyers’ purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencers for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.

Optimise SEO the right way

When it comes to SEO the sky’s the limit.
With the right keywords, you can broaden your audience and reach. A well planned and precisely implemented SEO campaign can bring many benefits to a company and it is also the need of the era. You can’t yield returns from SEO in a short time, over some time it will increase brand reach and improve brand image which will lead to organic traffic.

Make sure your SEO strategy includes backlink generation; keyword optimised content, a prudent set of long-tail keywords and image posting. And ensure that you don’t spam your keywords.

Understand the art of Blogging and Content Creation

Blogging is part of content marketing. Writing blogs frequently is a brilliant way to retain long term, loyal customers. Blogs that are keyword optimized, will boost your brand visibility online. Besides, blogging is a great option to educate your audience/customers. Blogging will certainly take time yet it will create brand goodwill that no other strategy can.

Blogging is a cost-effective tool that allows you to interact with your target audience, blogging is inexpensive too. Blogs can enormously influence customers, because who doesn’t know that the Words have the potential to change the world.

If you haven’t focused any of your marketing budgets on the above-listed strategies now is the time to make the change. Marketing is not rocket science, it is a blend of both art and science that should be thoughtfully and thoroughly implemented. You can polish up your best content across all your platforms with the help of an ad agency and get ready to engage your audience right away. And if you have any dilemma regarding the right strategy, you can contact us, we are great listeners. We would love to hear from you.

Meanwhile, check out our portfolio at or drop an email at

Read More

How to make World-class caricatures

We love seeing caricature avatars of people, caricatures are kind of fascinating to see. In simple words a caricature imitation of a person/character in exaggerated comic effect. Some people also call it cartoon versions of humans. A caricature captures the essence of a person’s personality. A customised caricature concept is a good option to gift someone. But today you have an exclusive chance to win personalised caricature Avatar free from Shubh Vivaah. To participate in this contest follow this link Instagram and do the needful.

Since so many of you have asked us about our secret caricature making process, this blog is just for you.

And at Shubh Vivaah we believe that every wedding is special thus we make sure the caricature Avtaar reflect you in the best possible manner along with a spectacular caricature wedding invite

Making caricatures is a time-consuming process. Read about it in detail below.

1. Tracing

If you’re working from reference then choose a high-quality large photo and ensure that the photo has good lighting with clear facial features. Now comes the first step of creating caricature i.e tracing. For that determine large shapes that define the subject. You can start with the subject’s face, such as eyes, nose, and mouth. Work quickly and keep drawing basics.

Creating a rough outline of objects will make it easier for you to emphasize some shapes and fill in details.

2. Flat Shading

To fill in the dimensions of your subject add shading. Flat shading is about adding colours in basic shapes. This can seem tedious and time-consuming. Continue adding colours to fill in the dimensions and large shapes of your subject. Don’t touch detailed shapes in this step like eyes and pupils.

3. Shades Colouring

In shades, colouring colour changes from pixel to pixel. Shades or shadows are caused by the two or more subjects blocked in the path of light. This depends on the angle from which the light is coming and the surface upon which the shadow falls. Shadows can vary based on the intensity of the light and the tone of its background. Identifying the objects effectively gives strength and colourful tone to a picture. It can be the underside of the jaws, below the lower lip, and under the ear-lobes are other shadow areas. We have a pro tip for shades colouring to keep the shading towards the edge lighter this will make the shadow on the ground stand out effectively.

4. Shades Blurring
Shades Blurring

To make your picture look uniform, shades blurring is an important step. Blur the lines in a hatched or cross-hatched area so that the darkness looks uniform even when looking at the picture close up. This blending technique is about evening out or graduating values and colours. Before that identify colour tonnes well for example first tone, second tone etc. Always start your stroke from the darkest value and move outward and blend in circles or back and forth.

5. Highlighting

Highlighting involves liquifying major facial features, with highlighting you can give a person a new look by changing eyes, mouth, and other facial features. This step can enhance your portrait. In a straight looking portrait you can highlight cheeks, the tip of the nose and the lower jaw. Because when the light comes straight these parts of the face kind of shine in the light, you can highlight them in white, golden or with the lighter shade of the skin tone

6. Hair Shading

Hair and eyes are often used to express emotions and a character’s personality. But you can’t simply draw all the hairs in the form of lines. Start by adding some volume around the head, define what hair type you’re drawing, it can be long, short, straight or curly hair. Draw the hair parting if there is any, and don’t forget the outline of the hair around the face. Outline the whole hair, following the rhythm of hair strands and yes. add some random hair stray here and there to make it look more realistic.

7. Beard Detailing

Start by outlining the facial area in which you want to draw a beard. Use a series of long and short curved lines, noting the jagged edges at the cheeks and above the brow and near the jawline. You can make a U shaped or V-shaped beard, but in the case of a reference image, you need to follow the shape of the given portrait. 

Beard detailing also involves lips and upper lips contouring. You can add 2-3 colour tones to exaggerate and make it more realistic. You can add the small hair linings and strands with the brush tool. Just like with the skull hair, there are darker and lighter shades of the beard, depending on where the light’s direction and how the hair growth differs across the face.
We hope you enjoyed reading this blog and we hope it has been helpful for you. For more inspiration on caricature check out our portfolio However the more paintings you create, the better an artist you’ll become! If this seems an exhausting and time-consuming task let us know about your caricature creation requirements because we specialise in making caricatures, humorous illustrations, cartoons and caricature invites. Remember, some things should be left to the experts only.
Read More

Best ways to promote video content in 2021

We have written many blogs on the importance of video marketing. And if inspired by it, you have also made video content, then this blog will be useful for you.

Video content is made after a lot of hard work, so its promotion strategy should be equally effective. You must have promoted the blog, but the promotion of video content is very different from the blog. Do you know video content resonates incredibly well with audiences? Just including a video on your landing page can increase conversions by 80% So, you need to take the time to drive people to find and watch your video.

We have prepared the below tips for you to make video promotion easy and to get your video views way up so you know the effort of producing a stellar video was not wasted.

1 Video Campaign needs to run on Facebook or Twitter

Why let go of a solid free platform for video promotion? The best place to do this is on social networks where people are more likely to share and spread the word about your video, in turn leading more people to your landing page on your website, and ultimately driving more people to play your video. With millions of daily users, Twitter and Facebook can be powerful tools to raise awareness about your business and engage with customers.

2 Play video content at Event/ Trade Expo invites

If you’re planning your next event or attending some trad Expo or whether it’s an online tutorial, webinar, or product launch it is highly recommended that you lean heavily on tailor video content. Personalized event invite emails can lead to 8 times\ improvement in click-through rates. Businesses that have used customised video marketing to invite attendees to an event, saw a 36% increase in open rates.

At Expo or events Listening to the same person for an extended period can be boring which is why industry events are a great opportunity to promote your video content to a large and right audience.

Even the best speakers on the TED shows use videos to break up their speeches because it helps refuel the audience.

3 Add Video to Email Marketing

Video and email marketing perfectly complement each other. Just by adding the word video content in an email subject line can boost open rates by 19%, click rates by 65% and can reduce unsubscribers by 26% ( Data source Animoto). You can also add a video thumbnail into your email to boost the engagement of that email.

There are many tools for Email marketing for example with HubSpot, Marketo, Pardot, or SalesForce, you can pipe video viewing data directly into your lead scoring.
Let’s say one of your leads views 70% of a product demo video on your website, you could alert a sales rep to call that prospect.

4 Take advantage of Paid Social Media Campaigns

When you want to reach a new, targeted audience, social media advertising is a must.
Because sometimes organic reach is harder to achieve. The days of going viral without social campaigning might be gone forever.

To move from an organic social strategy to putting real money and efforts on the right campaigning can be difficult initially. So, it’s crucial to understand all the options. This is a direct way to reach the audience you want. You can target new customers or return to loyal ones. You can also take the chance to experiment with A/B testing.

The good thing about paid campaigning is you can measure results. This will let you know whether you’ve hit your targets or not. It shows you what worked and what didn’t so that you can improve your campaign next time.

5 Keep the video content shareabl

In the above points, we saw how powerful social media is. You are likely to start and end your day on social media like Snapchat, Instagram, Facebook, or Twitter. People love watching videos on social media. They are likely to share your content with their connections if they like the content. So make your video easily shareable on major social media platforms.

You can add share buttons directly within the video itself so that interested parties can share the video link. You can direct back this audience to your website without having to leave the player.

6 Share Your Video in Online Community groups

There are industry-based online community groups you can find on Twitter, Linked In, Reddit. You should be actively engaging in these groups and spreading your video content when relevant. Suppose you are a technical support provider and some groups look forward to technical supporters there you can share your Explainer Video to answer their questions and show how you can help them in a truly engaging manner.

7 Ask People to Share Your Video

There’s nothing wrong with taking the help of your friends, they will share your content and help you spread the word. So ask your friends, colleagues, former colleagues, industry connections to reach your content to as many people as possible. You never know this can go a long way so don’t limit the people you ask. Maybe some of these connections have a big follower list and if they like the video, they can also share it on their page.

Trust us all these tricks are not just for saying, they work. We have seen many clients implementing it and finding success. And if you have any dilemma regarding video production and promotion then we specialize in video production as well as video promotion. We are great listeners. We would love to hear from you.

Check out our portfolio at or drop an email at

Read More

7 Hacks to sharpen video marketing

We have written a couple of articles regarding video marketing and why it is so significant. Video drives more engagement than text-based content or images.

Video effortlessly captures the audience’s attention and helps to get your message across in a short time. People find video content relatable, it helps convey the emotion and personality of your brand. That’s enough reason why it’s becoming increasingly popular.

According to a study by Content Marketing Institute, 60% of both B2B and B2C marketers use video for marketing.

The performance of video content is equally dependent on Video marketing promotion strategies. So Make sure you’re promoting your content on the right platforms at the right time. We have listed below hacks that will help your video content to outperform.

1. Do keyword research before creating a video

Everyone wants their video to rank on all social media platforms. To make this happen, you need to do some keyword research first. Keyword research is a comprehensive process. If you don’t know how to start then you can ask your video production company/advertisement agency to do keyword research for your brand. Nowadays major ad agencies provide corresponding services. There are some of the most popular types of videos being searched How-to videos, Tutorials, Reviews.

2. Masterpiece starts with a well-crafted storyboard

Video making starts with the script, a video without any sound script is like a directionless ship. It should be notable and have a wow effect. Your video has to be unique, memorable and fully customized as per your product/service. The right script should convey the business’s clear message along with elements such as emotions, humour, and exaggeration in a storytelling format. Since marketing videos are the first impression to your future and existing customers.

3. Make sure your video follows captions/narration

Do you know most people watch videos without sound on social media platforms, on Facebook, 85% of people watch videos with no sound? Videos with English transcriptions can be used in various countries. You can ask your video production company to add captions. This small hack will yield much better results.

4. Your video should Educate Your Audience and keep it short 

One of the most powerful purposes to implement effective video marketing is to educate viewers. Often videos that offer advice, information, tips and other informative content can be more effective and it helps brands to drive consumer engagement. Video can build trust with customers while keeping them entertained and informed at the same time. Moving objects and especially animation grabs the eye’s attention better than still images, so telling your story and selling your brand is already easier if you have the viewer’s attention. Consider keeping your video short cause the average human attention span is getting shorter. Today viewers don’t have much time to spare. And shorter marketing videos can work better than long ones. Include your key message in the first 30 seconds of the video. Keep the right time limit for various social media platforms. Videos are storytellers and people love stories, this is why video makes an ideal option to educate your audience.

5. Include a clickable call to action in your video

The ultimate goal of the video is to encourage viewers to take an action. You can place a CTA at the beginning of the video, during the video, or at the end of the video. But how do you define the right CTA? Ask yourself, what do you want viewers to do when they’ve watched the video-answer of this question is your CTA. It is advisable to insert only one CTA since more calls to action will leave your customers clueless and confused. Try to include clickable CTA such as go to the website, subscribe to your channel, or buy now.
According to a study by KissMetrics, a CTA in a video gets 380% more clicks than a CTA in the sidebar next to the video! Call to action converts leads into the final conversation.

6. Video needs to be Mobile Friendly

Today the market is present in the mobile. With more and more people using mobile devices to get online, your Marketing video must be mobile-friendly. In fact, as per a survey, mobile video consumption increases 100% every year! Marketing videos, therefore, need to be able to be downloaded and enjoyed on mobile devices without any cluster and quality compression.

7. Create a promotional plan for your video:

As we said the credibility of video performance equally lies in its promotional strategies. You need to think about all the channels you can use to effectively promote your video. For example:

We have listed few practical video promotion strategies:

 • Convert your video content to blog: Create blog content that covers the same topics as your video. This helps promote the video but it also keeps people on your blog post longer which helps with ranking.

 • Use paid advertising: Now it is economical to pay for views on Facebook, Instagram and other channels. But before you go for the paid campaigns, share the video on your social accounts first. If you start getting organic results then consider boosting it with paid ads. 

 • Ask influencers to promote your video content: Influencers add authority to the content you write and help drive more attention and engagement.

 • Include the video in Landing Page: Statistics show that including Explainer videos in landing pages can raise conversion rates by as much as 80 percent. 90% of customers reported that product videos help them make purchasing decisions.


Today the market is present in the mobile. With more and more people using mobile devices to get online, your Marketing video must be mobile-friendly. In fact, as per a survey, mobile video consumption increases 100% every year! Marketing videos, therefore, need to be able to be downloaded and enjoyed on mobile devices without any cluster and quality compression.

Read More

Why is animated content a good source of learning & development in 2021

COVID-19 has swept many areas of our lives. Due to the pandemic and worldwide shutdown, distance learning became a necessity. Sudden closure of schools and offices left employers and school administration scrambled to meet the learning and training needs with online learning. We are deliberately migrating from in-person training to distance learning.

Books and files are replaced with e-learning videos and these videos are packed with high-quality animation. Because it is also a cost-effective option of replacement. Thanks to its dynamic feature, animated videos retain more information. We are visual learners and especially kids remember things precisely what they see, when the video is animated it works like the cherry on the cake.

Regardless of the subject matter, animations can be a valuable teaching tool to explain and demonstrate key learning or development topics. Let us look at the advantages of creating animated video content for distance learning or training.

The Benefits of Using Animation

It is an ideal option for complex subjects like anatomy or explanation of complex machinery.

The visual component of learning is a huge factor in the understanding of compound subjects and tools. Visual teaching alliance says 90% of information translated to the brain is visual. Animation can simplify complex information or processes simply and amusingly, which gains learner engagement.

It is time-consuming and strenuous to create live-action videos for abstract concepts like anatomy, a cross-section of body or heavy machinery parts. However, Animation represents abstract concepts with a visually stimulating design that helps learners acknowledge the understanding of important subject matters. To make it more enduring it can be done with animated characters who guide students and trainees through complex information.Whether watching in a classroom or streaming remotely, e-learning video allows educators to ‘show and tell’.

The animation just Improves the Learning Experience

Animated content goes into our long term memory because Animation makes it possible to pair concepts with meaningful images. Video content is an amalgamation of audio, visual and to make it more effective it is supported by texts-subtitles, graphs and charts. These elements have the potential to be more impactful than just text or audio-based explanations.

Furthermore, it is easier for learners to process chunks of information when the right visual elements are available to support the text. 

Dale back in 1969 conducted a study to find out how visual learning was radical:

  • When only audio content was provided to a group of students, after 3 hours only 25% could recall it and after 3 days the ratio was only 10-20%.
  •  When written content was provided, recall after 3 hours was 72% and after 3 days was only 10%.
  •  You will be surprised to know that visual information recall was 80% after 3 hours and whooping 65% after 3 days.

Our brain learns animated content faster, and animated video materials save time 

Visual content can save the time of learners as well as organisers and teachers. Since visuals are processed 60,000x faster in the brain than text – so this is a great option if you’re under a time crunch or you’re facing unavailability of qualified trainers.

Make sure the content you make is clear and easy to understand. The clearer your message, and the more relevant your tone of voice and narrations are, the more efficiently you’ll be able to engage your viewers and provide them with the necessary understanding. Isn’t video content a needless time hero?

Human trainers can’t conduct lectures with the same quality and dedication every time so chances are there that each batch will learn the same content differently. But that’s not the case with video content. All the fuss is faced while preparing this content only, once it is done all learners can have the privilege to learn the same content. Animated learning content is an efficient and easy process when you have limited time and resources

Makes Learning Convenient and learners all over the globe can have access to learning materials

We all have some days when we feel clumsy and some days are full of energy and enthusiasm. If you’re not in the mood to learn something today no problem with the help of video content you can learn things at your own time, at your own pace. Regardless of the place, your trainees reside, anyone can access video content on their own devices.

With access to the videos online, Learning materials can be an engrossing and convenient way to reinforce trainee interest. And when in doubt, videos can be revisited from time to time.

With animated videos, you can retain learner interest

Animation has the potential to bridge the gap between the learned and the unfamiliar and improve the learning experience and diversify the learner’s skills. To make it more memorable you can introduce characters who are witty and relatable. Introducing characters can make lectures interactive. Apart from that, it is easy to incorporate boring research and survey data with the help of interesting charts and infographics. You can be as creative as you can with the video content, remember the sky’s the limit when it comes to animation. 

It is a Cost-Effective Learning tool

One teacher or trainer can’t teach 1000 students/trainees at a time, but video content enables you to teach a number of participants. This is why we say Animation video content is a one-time investment. Animation can have a long shelf life, and as a result, improve your ROI. For example, MNC’s like Microsoft want to train their employees about new corporate policies. The company has offices all across the globe. It would be truly an expensive way to hire trainers for all regions, although companies can prepare an animated video comprehending updated policies. And it is easy to share video content wherever you want. This will also save a lot of travel costs if the company had hired trainers for various regions. Besides, animation content is much cheaper than live-action video – where sets, costumes and casts/trainers are required. These e-learning videos are used for years before they need to get updated.

If you were looking for ways to inspire your learners to build the skills and engage with your content, we hope this blog was useful. 
If you’re considering investing in the animated video for learning and development or promotional needs or want to ask any questions about the animation feel free to contact us.

Meanwhile, you can learn more about our video production services here

Read More

Reasons why you need a video marketing agency to improve your business

Market after a pandemic has become highly unpredictable. Time of crisis left many marketers clueless regarding the right marketing strategies. But we should agree upon the fact that through video marketing you can create awareness, engagement and sales. Video Marketing statistics take a hike every single day. And when video marketing content is animated that further brings much better results.

Companies find investing in video marketing effective because of the below factors:

1. By 2022, online videos will make up more than 82% of all internet traffic.

2. Marketers who use video grow revenue 49% faster than other forms of marketing.

3. 87% of video marketers are satisfied with the ROI of video marketing ads on social media.
(Data source: Hubspot)

Apart from the above-listed benefits, read our blog ‘How to bring out the best returns from Marketing video in 2021’ it will help you in curating a detailed video marketing strategy for your brand. 

Videos are one-time investment thanks to their versatile nature. Once you have your professional promotional video you can get your content out across on all social media platforms, professional networks, and even TV. Your marketing agency can help you post it in the right places as per your industry and your needs. Marketers who use video grow revenue 49% faster than another form of marketing.

For the right video marketing strategy you need to understand where your audience is and today, your audiences are a while away on YouTube, Tiktok, Twitter, Instagram, Facebook and other video platforms. You can’t afford to leave those demographics behind. With the right marketing strategy, you can reach your target audience exactly where they are by investing in a video marketing agency. There are countless ways that a video marketing agency can benefit your brand. Below are a handful of the most notable benefits.

 Better Search Engine Rankings

Every search engine especially Google has been promoting the importance of video content for almost 15 years. Out of all web traffic videos made up more than 80%. That’s why having videos with the right keywords on your website can help your company to rank higher. Ask an SEO expert about it, according to them Videos are a powerful weapon. As per the studies users spend 2.6 times as much time on a webpage with video.

 Customer Engagement

The time a visitor spends on your website is a crucial ranking factor for search engines. Engaging short animated videos keep your potential clients’ from leaving the website especially when it is placed on the landing page. Teaming up with a video marketing agency will help you create such engaging content that deepens your relationship with your customers and viewers, signifies your place in the industry, and ultimately empowers you to reach your goals. 

Lower Bounce rate

Bounce rate is the number of visitors that leave the website without taking any action. Videos can catch the viewer’s attention effortlessly and keep them digging deeper into the website content, thus videos help in achieving a lower bounce rate.

Better ROI

This era is digital and consumers have evolved in today’s time. Videos drive more return on investment because you can use video on multiple platforms. According to the latest survey, 89% of marketers say that video marketing gives a good return on their investment. With the amount of money any business is spending on marketing, an increase in the ROI can play a big role in the decision-making process and lead generation.

If you take full advantage of video marketing, the ROI of the campaign can increase tremendously since 87% of video marketers are satisfied with the ROI of video marketing ads on social media.

 Saves your time and efforts

It takes a great amount of time and money to convert a visitor into a customer. With the help of an agency, you’ll be equipped to focus on other crucial tasks for Video marketers are trained professionals to the core who can help you with all your video-related marketing needs. Whether you want to get done a long-term ad campaign, create a viral-worthy clip for social media, training video, or simply a corporate video explaining what your brand is all about, your video marketing agency partners can help you achieve your goals.

By 2022, online videos will make up more than 82% of all internet traffic. So Video is still a growing field with no sign of halt. If video marketing hasn’t become an integral part of your campaign yet it isn’t that late though cause video marketing is going to rule the future as well. The high ROI and dynamic nature of the video content can help you achieve excellent marketing results.

For more information about video marketing and the way it can help your business, feel free to contact us. At Konnect Me animation, we provide high-quality bespoke video marketing services.

Read More

How to bring out the best returns from Marketing video in 2021

In recent years, videos have been making a stir in marketing, this marketing tool is emerging as a powerful promotional tool for businesses to promote their products and services excitingly and engagingly. Though when it comes to video marketing, there are some pretty definitive rules attached to it, this is why most businesses render services of professional video making agencies. Using video as part of marketing strategy is gaining a lot of endearment across businesses of all sizes. The key to its popularity lies in its power to engage with both prospects and clients. A well-crafted marketing video is simply the best way to make your customers more comfortable towards making a purchase.

But Can Your Business Benefit From Video Marketing?

Well, Video is a critical part of your marketing strategy because it is memorable and measurable. Because people are visual learners and you can use video to teach complex concepts. Video is an ideal option to educate and explain mobile and software applications. Through video marketing, you can make things clearer for your audience. 
And a recent study reveals that Marketers who use video are growing company revenue 49% faster year-over-year and 90% of customers say that product video helps them make buying decisions. So it is a win-win situation from customers and marketer’s perspective. 

Choose the right advertising agency

Okay, so now you have some amazing reasons for incorporating video into your marketing strategy. New marketing trends are emerging every day, it can be tough for busy business owners to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of video marketing. Considering this, hiring an agency can help your business. But how do you actually go about making a compelling video that’s engaging and optimized and exclusively made for your company? So the first step is you should choose the right advertising agency which can understand your goals and bring out the best output in the form of customized marketing/promotional video. Hiring an agency can save your time and efforts. They identify your target customer and connect with and work along with creative people.

Video companies follow professional work patterns. They craft videos based on prior research and their work is the output of professional voiceover, professional scriptwriting, storyboard designing high-quality graphics. Customer support is a drawn-out advantage.

Shortlist the right video style for your company 

Videos from your social media platforms, websites or email marketing can be used to drive increased traffic. It can increase the number of direct viewers and the number of visitors to your website. There are various types of marketing videos you can use to outreach your target audience: Customer Testimonial Video, Demo Video, Explainer video, How-to Videos, Product/Mobile Application demo videos and Animated videos. The choice of video depends on a lot of factors. These factors can be the size of your company, your budget, target audience, available timeline etc. But the primary factor can be the stage of the cycle of your product for example if you’re launching a new product then you might choose How-to or explainer video for abstract concepts like software and mobile application animated Explainer Videos work like magic and when your product is finally launched you can come up with customer testimonial videos to keep your audience engaged.

Educate Your Audience 

One of the most powerful purposes to implement effective video marketing is to educate viewers. Often videos that offer advice, information, tips and other informative content can be more effective and it helps brands to drive consumer engagement. For this reason, you should always incorporate some piece of valuable information in your video. Video can build trust with customers while keeping them entertained and informed at the same time. Moving objects and especially animation grabs the eye’s attention better than still images, so telling your story and selling your brand is already easier if you have the viewer’s attention. Videos are storytellers and people love stories, this is why video makes an ideal option to educate your audience.

Include a Call to Action

Ask yourself, what do you want viewers to do when they’ve watched the video-answer of this question is your CTA. Your marketing video is incomplete without CTA. Furthermore, it is advisable to insert only one CTA since more call to action will leave your customers clueless and confused. Below are the reasons why your marketing video needs one call to action.

1. Call to action converts lead into the final conversation 
2. Digital advertising goes in vain without strong CTA
3. Don’t insert more than one CTA else it will create confusion amongst consumers 
4. CTA helps to measure the effectiveness of video marketing campaigns 
5. Strong CTA discourages bounce rate

The CTA lets your viewers know what you want them to do next. Punching the right CTA in marketing video is an expert’s job.

Keep It Short

It is as simple as that. The average human attention span is getting shorter. Today viewers don’t have much time to spare. And shorter marketing videos can work better than long ones. You include your key message in the first 30 seconds of the video. We have shortlisted the right time limit for various social media platforms.

The ideal video length for various social media platforms.
Instagram: 30 seconds
Twitter: 45 seconds
Facebook: 1 minute
YouTube: 2 minutes
(Data source: Hubspot)

Make it Mobile Friendly

With more and more people using mobile devices to get online, your Marketing video must be mobile-friendly. In fact, as per a survey, mobile video consumption increases 100% every year! Marketing videos, therefore, need to be able to be downloaded and enjoyed on mobile devices without any cluster and quality compression. 

Include the video in Landing Page 

Strategically craft a plan about where you are going to place your marketing video. Statistics show that including Explainer videos in landing pages can raise conversion rates by as much as 80 percent. 90% of customers reported that product videos help them make purchasing decisions, it is crucial companies create videos that resonate with their audience and ultimately help sell their services and products.

Video is one of the most popular content forms in today’s time. And the truth is that it’s not likely to be going anywhere soon; it is future marketing. This makes sense too in a digital world, at Konnect Me Animation we’re craving for this perfection and we thrive to create meaningful video content for every business need.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below: 

Read More

Top 4 Reasons Why Your Marketing/Promo Video Should be Animated 

The year 2020 was and 2021 is highly unpredictable. In a time of crisis, many marketers were left clueless about the right marketing strategies. But we all witnessed and should agree upon the fact that video marketing was the game-changer in these times. Brands reached out to their consumers at their homes, influencers bonded with their fans through social media and digital marketers weaved stories for people across the world – all in the form of videos. Animation added a zing to their creative ideas. 

Let’s see top 4 reasons why your marketing or promotional video should be an animated video.

#1. Animation videos appeal to all generations

It’s much easier to promote your products and services by using animated characters instead of humans as people tend to remember the animated characters and even want to own its merchandise. Animated videos can create an impact on Gen X, kids, Gen Y, and Gen Z. Animated promotional videos relate well with each group and can influence their buying decisions. Videos have the power to evoke and trigger the emotions of the audience and animation only adds to it leading to a bond with a brand. The storytelling format of animated promo videos makes it easier to promote your products and services in a simple and fun way. Perhaps this is why animated promo videos are the top choice of various industries for their businesses including academics, pharmaceuticals to fintech startups.

#2. Animation ad production company can work remotely

With animation video, you can easily turn complex or complicated messages into easy-to-understand information and it is equally easy to explain your concept, expectations, and budget to an animation video production company. Recruiting a professional animated promo video maker to create the video usually takes the load off of your shoulders. Right from writing script to delivering the animation video with voiceover and sound effects, everything is taken care of by them. These animated ad agencies can very well work remotely and you don’t require in-person meetings to get the work done. With animation the possibilities are endless and you can always alter and make changes as per your preferences. Animation ads are a versatile option.

#3. Animation promotional videos are a perfect fit for all social media platforms

Animation videos fit several pocket sizes. With the varied styles of video – live-action, 2D motion graphics, 3D animation, screencast video, stop motion video, whiteboard animation; it can successfully work for different sizes for YouTube, Facebook, Instagram, and Twitter, Snapchat, Linkedin, WhatsApp, etc. All these platforms have different video capabilities and animation video goes well with every social media platform. Now more companies are utilizing these platforms to share fun, interesting animations on daily topicals. Apart from the social media platforms these promo videos and animated promotional banners can be part of your marketing strategy in several ways and you can add it to your website or use a short brand animation in an email campaign. You can also feature it in trade fairs and client presentations.

#4. Animation videos can drive more conversions and simplify complicated messages

In this busy era, the attention span of people has gone down drastically. There are mountains of studies that show that animation can grab viewers’ attention easily. Thus animation also pushes a call to action in your marketing video. You might have heard a lot about how animation can convey a complicated message in a simplified way because every element is in your control. This is why you can share your message with complete clarity.

Today more people are active on social media platforms and they always have time to watch funny promotional videos. That’s why your promotional videos should be animated cause our goal is to grab their attention and keep them watching – this can be achieved through the best animated promotional videos. At Konnect Me Animation, we love experimenting with animation. So if you have questions about how you can use animation in your marketing strategy, feel free to reach out to us on

Read More

Wedding Checklist in the Time of Covid-19

Wedding Checklist in the time of the pandemic

Wedding season is here. But the situation out there is still critical covid-19 second wave has commenced and we don’t know how long it will last. While some of the couples have already postponed their weddings due to the pandemic, many still opted to go ahead. Planning safe wedding ceremonies in a time of pandemic can be head churning, this is why we are here with this crucial blog which might help you to plan a perfect wedding during the pandemic.

Here’s Your Checklist to be Safe if you’re planning or Attending a Wedding during a pandemic with these few tips you can keep your surroundings and yourself safe.

Guest Arrival

It should be a must to perform temperature checks upon arrival. If you wish to create an additional layer of safety you can also add saliva testing along with a temperature check. At weddings relatives often greet each other with a warm hug, so it is extremely crucial to follow contactless greeting etiquettes.

Don’t forget the ultimate pandemic saviour- ‘The mask’

One of the most effective ways to stay safe is to wear a mask. Upon guest arrival along with a temperature check to make sure each guest is wearing a mask. As a responsible host and guest, you both need to ensure the safety of yourself and others. No matter if it is an indoor or outdoor event, continue wearing a mask. Generally, guests will bring their masks but as a responsible couple offer masks to your guests. This is why it is advisable to keep some extra stock of masks for your guests. Now there are many varieties available in the market, especially for weddings. You can also get custom made masks that match your outfit and wedding theme.

Keep it minimal and micro

There’s also a trend towards micro-weddings these days, as more and more couples favour significantly smaller guest lists. Weddings in the time of covid can only be micro. Each state has released wedding guests number guidelines. So before sending an invitation you should refer to your state’s guidelines and invite guests accordingly. The good thing about micro weddings is it allows you to be more creative, and it also saves your money.

Go Digital

There is no doubt that the 2020 pandemic has left us with many teachings, it has also influenced the masses to adopt eco-friendly and sustainable living habits and methods. So try to switch to eco-friendly methods and also save some costs, shifting towards wedding e-invites for wedding functions is a wise decision.

Digital cards can also ease the problem of distributing the cards, which takes a great amount of time where e-invites enables wide outreach in minutes. Wedding e-invites will surely make your wedding look glamorous.

Serve right food and beverages

It is advisable to avoid salads, curd, raw paneer, leafy vegetables on the menu. Try to keep your menu short and sweet. And make sure it includes cooked food items and healthy beverage options only. Ask the caterers to ensure the highest hygiene in the preparation and serving of food. Advice guests and caterers to avoid touching any objects unnecessarily. Provide proper hand gloves to caterers and only they should serve people with food so that everyone does not touch the ladles.

Try to keep it an outdoor function

It is comparatively safer to organise functions in an open space than indoors. So stay outside whenever possible and if the ceremony is indoors, arrive right on the time and leave as soon as it is over.

Every effort is incomplete without social distancing

Make sure everyone follows social distancing guidelines. You can add more tables, and keep the person limit per table; this will rent more space in between each guest. Prefer seated plated dinner/lunch arrangements, as this will restrict groups of people from being near food stations, and multiple bars.  Avoid long assembly lines for a full buffet and try to add more food stations and bars to avoid unnecessary gathering.

All the ceremonies completed peacefully? Well, that doesn’t mean your responsibility is over Even when all the functions are over, you still have some tasks to follow. As the host of the event, it’s important to keep in contact with attendees in case of possible exposure so keep a detailed list of each guest and visitor. This step can make the situation as smooth as possible in the case of an emergency. After the ceremonies make sure that anyone is not experiencing symptoms, if anybody shows any symptoms post-event then distribute that information to all guests and vendors and alert them.

Even after following every step, it is still risky to plan or attend a wedding; however, with the right precautions, you can ensure your safety and minimise the risk. And don’t forget that it is totally fine if you do not wish to attend a wedding in pandemic time and you can politely decline the invitation. So there are various challenges and this is a really difficult time but when everyone works together to create the safest environment possible, before, during, and after the event, you can create safe, successful events.

For more unique styles and digital wedding invitation, visit Shubh Vivaah and browse through a variety of inspiring wedding invitation collections!

Read More