Category: 2D Animation Video

Why 2D Animation is Still Relevant in Today’s Digital Age

Animation has been an integral part of entertainment and communication since its inception in the late 19th century. With the advent of digital technology and computer graphics, 3D animation has become more prevalent and popular in recent years. However, 2D animation still has its place in today’s digital age and remains a relevant and essential medium for various reasons.

Firstly, 2D animation is an excellent tool for storytelling and can be used to convey complex ideas and emotions. It can capture the subtle nuances of character expressions and movements in a way that 3D animation often struggles to replicate. This is especially true in animation styles like anime, which heavily rely on 2D animation to convey emotions and tell complex stories.

Moreover, 2D animation is often more accessible and cost-effective than 3D animation. While 3D animation can produce stunning visuals, it requires a significant investment in software, hardware, and skilled animators. In contrast, 2D animation can be created using traditional techniques like hand-drawn animation or with digital software like Adobe Animate, which is more affordable and accessible.

Another advantage of 2D animation is that it can be used in a wide range of contexts, including web design, marketing, education, and entertainment. It can be used to create explainer videos, product demos, instructional materials, and more. Additionally, 2D animation can be used in conjunction with 3D animation to enhance the storytelling and visual experience.

Furthermore, 2D animation has a unique aesthetic that is distinct from 3D animation. While 3D animation can produce realistic and immersive worlds, 2D animation offers a more stylized and artistic approach. This aesthetic can be particularly appealing to audiences who enjoy the distinct look and feel of traditional animation.

Finally, 2D animation has a rich history and legacy that continues to inspire and influence contemporary animators. Many of the most iconic animated films and television shows, such as Snow White and the Seven Dwarfs, The Simpsons, and Adventure Time, were created using 2D animation techniques. The continued relevance of these classics shows that 2D animation has a lasting impact on the animation industry.

In conclusion, 2D animation remains a relevant and essential medium in today’s digital age. Its ability to convey complex emotions, accessibility and cost-effectiveness, versatility, unique aesthetic, and rich legacy all contribute to its continued relevance and importance in the animation industry.

Looking for a video production company to create crisp and appealing animation videos for your brand as those top animation software companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you. Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: 
Check out our portfolio for more samples!

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How to use animation in the field of influencer marketing?

Are you scrolling through reels day in and day out? Addictive, aren’t they? Those lo-fi beats, those makeup tutorials, new trends, and creative use of animation have all caught up in the whirlwind of content. And with the Instagram/YouTube algorithm pushing more reels/shorts, we get to see content creators and influencers jumping on the trendy bandwagon and promoting different products of various brands they are in paid partnerships with. 


With social media becoming one of the most powerful tools in marketing, every brand aims to establish its presence in the most noticeable way possible. Influencers are a huge part of companies’ social media marketing strategies. And a short video or a reel does a thousand times better than a post. It can comprise all the required information about the product while you also watch how your favourite influencer uses it and smoothens their course of life. Influencer marketing has had an enormous impact on generation z. 

And with the brands roping in influencers for their product launches and marketing, there is no doubt that the influencer marketing industry will deepen its claws even more as social media evolves in the next decade. 

As we discussed, videos have become an essential part of influencer marketing. And the more creative your videos are, the more attention it grabs from various marketing pages and the audience. Your content needs to be shareable. And videos sure create that impact. But how to use animation in influencer marketing? 

1. Influencers hold that position

How often have you told your friend to try out a product, but they disagreed? And they instantly agreed when you sent them a video of your favourite influencer using the same product! It works like a charm. Well, influencers hold that position these days. The videos of them using a particular product resonates with the audience, and their entire appeal acts as a massive, influencing pattern. The pompous profile and those popping colours attract us to want to imitate their lifestyle. This helps in forging a reliable connection with the influencers and the faith in that said product. 

2. How does animation prove a valuable tool in influencer marketing?

You can present a diverse range of content through animated videos. They are inexpensive so that budgetary problems can be crossed off your list. You can tell your brand’s story with such animated videos. Users love to engage with videos with beautiful and high-contrast illustrations and graphics. Such content creates value and is quite appealing, thus making it potentially shareable with the viewers. 

Animated videos can be used to introduce your brand to the public, your visions and missions, and what you stand for. Reminding the audience of why you started helps them get emotionally attached to your brand for more reasons than one, which creates consumer loyalty in the long run. 

3. Animated videos are enormous in the purchasing game

Describing why you created the product and how it can be used is a massive plus in converting your potential consumers into buyers. The animated videos give them a glimpse of the problems your products can solve, which visually caters to the curiosity in their minds. The videos act as a messaging medium through which you explain the ultimate purpose of creating your product, which was user-centric, thus framing their needs as your brand’s priority. 

4. How does your product function? Tell them through the art of animation

Animated videos are your solution here. For your products and services to seem relatable to the audience, you need to show how their work and how they would improve your consumers’ lives. And there is no other way which would seem more beneficial than visual aids, AKA explainer animated videos. You can concisely include the information about your customer they should be aware of and make it lucrative to hold their attention. Animated videos are a highly engaging tool for creatively conveying technical knowledge to ensure your audience does not get bored and your message gets through. Illustrating the products and services’ purpose through visual mediums is a persuasive method to convert that “save for later” to “buy now.”

Animated videos can be highly product-focused in which you can define the functions of the product creatively and educationally to boost your content marketing strategies for various social media platforms. Apart from that, animation can include that “zinger” your brand needs in all your brand awareness videos. 

So what are you waiting for? Animation has become a massive part of the influencer marketing industry now. The competition will never end with the global brands coming to you digitally. Amp up your game! Don’t wait to dive into the world of videos and create content that will revolutionise your strategy.

Looking for a video production company to create crisp and appealing animated videos for your brand like those top companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualise your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website:

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6 reasons why software development companies invest in video content

Generations have adored the Harry Potter movie series for years. We all love them. Many people turned towards the books once they saw the movies. They got attracted to the fandom after seeing the visual capabilities of what the story holds. While one may find a lot of differences between the films and the books, you cannot slack off on appreciating the magic the video content brought to the big screen. 

This was just an instance through which you can draw the parallels of how much power video marketing holds for your business. It can bump up your business by huge margins. And a lot of large scales and small case businesses are using videos to build, engage and retain their consumer base.

But this doesn’t sound convincing enough, does it? Does video content prove helpful for companies in the software sector? If yes, then how and why? Well, this blog is your answer to all these questions. We will discuss six reasons why software development companies invest in video content. Let’s get started!

1. Showcase your brand

As a software development company, you need to showcase why people use your products and services. In this digital age, where people and tech giants are transforming the world in mere seconds, showcasing your brand and the features of your products lucratively through appealing and well-designed videos will give you an edge over your competitors.

2. Foster trust through video content

Scammers and hackers have done no good for companies and the trust they build with their consumers. To make sure that your consumers do not hesitate while engaging with your products and services, you need to create a trustworthy bond with them. Show them how your software adds value to their lives. They need to believe that you deliver what you claim. And videos help you foster that equation.

The content must be relatable to the audience for your product to come off as the “only solution”. Compelling storytelling by showcasing characters that have similar stories to your consumers makes the whole experience a lot more personalised, intimate, and emotional appeal.

3. Video content is a great marketing strategy

With social media becoming a powerful tool for marketing, even for a software development business, the demand for video content is skyrocketing. It is one of the essential parts of a brand’s digital marketing strategy. While people often get confused between content marketing and video marketing, it is crucial to know that video marketing boosts the content and vice versa. 

Videos are accessible for the eyes of the users. Companies that craft 2D and 3D animation software have corporate explainer videos with huge selling touch-points. Their video content must be creative, compelling and professional enough to show their potential as an “animation software” development brand. Once you get the viewer interested, you can boost your content. The viewer can now be a potential customer who wants to invest their time and money.

4. Stamp your brand 

It would be best to focus on multiple techniques to establish your brand presence. And in this cut-throat market of software development companies, it is essential for the people and other companies (collaborative) to know about your business, what you are building, what you intend to solve and how you want to transform the sector.

For creating awareness about your product, you need to incorporate many strategies into your marketing- search engine optimization, active social media handles, engaging content, interacting with your users, addressing the queries and grievances, testimonials, etc.

In comparison to other kinds of content, videos bring in a lot of traffic. They amplify your presence and get exposure across multiple channels. You can reach out to various audiences to inform and update them through video content. 

5. Boost Search Engine Optimization (SEO) 

Amidst the pool of content and resources available on the internet, it becomes hard for the users to look for your brand. You need to show up at the right place at the right time to keep things smooth. And for that, you need to optimise your content to rank higher. That is what SEO does. And videos contribute to increasing your ranking, including video clips and links to your content multiples your chances to rank first in the related Google search. 

6. Be part of “what’s trending.”

While we spoke about how video content engages your consumers and holds a massive potential to convert your viewers into consumers, video content also makes a great addition to the content strategy, especially in the growing “influencer” and “collaborative” industry.

Influencers have become an enormous asset in the marketing world in recent times. And having such popular icons be a part of your videos increases the appeal of your product. These influencers bring in their fanbase and encourage them to use your product. They create a persona as a person who uses your company’s product to make their lives easier. This lures their followers to check out your brand your content and purchase what your software development company has to offer.

That’s a wrap on six reasons why software development companies invest in video content. And to amplify the presence of your brand, you should too! 

Looking for a video production company to create crisp and appealing videos for your brand like those top animation software companies do? You’ve come to the right place!

We understand your business needs and help you grow. Create videos that visualise your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself. 

Visit our website: 

Check out our portfolio for more samples!

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Why is animated content a good source of learning & development in 2021

COVID-19 has swept many areas of our lives. Due to the pandemic and worldwide shutdown, distance learning became a necessity. Sudden closure of schools and offices left employers and school administration scrambled to meet the learning and training needs with online learning. We are deliberately migrating from in-person training to distance learning.

Books and files are replaced with e-learning videos and these videos are packed with high-quality animation. Because it is also a cost-effective option of replacement. Thanks to its dynamic feature, animated videos retain more information. We are visual learners and especially kids remember things precisely what they see, when the video is animated it works like the cherry on the cake.

Regardless of the subject matter, animations can be a valuable teaching tool to explain and demonstrate key learning or development topics. Let us look at the advantages of creating animated video content for distance learning or training.

The Benefits of Using Animation

It is an ideal option for complex subjects like anatomy or explanation of complex machinery.

The visual component of learning is a huge factor in the understanding of compound subjects and tools. Visual teaching alliance says 90% of information translated to the brain is visual. Animation can simplify complex information or processes simply and amusingly, which gains learner engagement.

It is time-consuming and strenuous to create live-action videos for abstract concepts like anatomy, a cross-section of body or heavy machinery parts. However, Animation represents abstract concepts with a visually stimulating design that helps learners acknowledge the understanding of important subject matters. To make it more enduring it can be done with animated characters who guide students and trainees through complex information.Whether watching in a classroom or streaming remotely, e-learning video allows educators to ‘show and tell’.

The animation just Improves the Learning Experience

Animated content goes into our long term memory because Animation makes it possible to pair concepts with meaningful images. Video content is an amalgamation of audio, visual and to make it more effective it is supported by texts-subtitles, graphs and charts. These elements have the potential to be more impactful than just text or audio-based explanations.

Furthermore, it is easier for learners to process chunks of information when the right visual elements are available to support the text. 

Dale back in 1969 conducted a study to find out how visual learning was radical:

  • When only audio content was provided to a group of students, after 3 hours only 25% could recall it and after 3 days the ratio was only 10-20%.
  •  When written content was provided, recall after 3 hours was 72% and after 3 days was only 10%.
  •  You will be surprised to know that visual information recall was 80% after 3 hours and whooping 65% after 3 days.

Our brain learns animated content faster, and animated video materials save time 

Visual content can save the time of learners as well as organisers and teachers. Since visuals are processed 60,000x faster in the brain than text – so this is a great option if you’re under a time crunch or you’re facing unavailability of qualified trainers.

Make sure the content you make is clear and easy to understand. The clearer your message, and the more relevant your tone of voice and narrations are, the more efficiently you’ll be able to engage your viewers and provide them with the necessary understanding. Isn’t video content a needless time hero?

Human trainers can’t conduct lectures with the same quality and dedication every time so chances are there that each batch will learn the same content differently. But that’s not the case with video content. All the fuss is faced while preparing this content only, once it is done all learners can have the privilege to learn the same content. Animated learning content is an efficient and easy process when you have limited time and resources

Makes Learning Convenient and learners all over the globe can have access to learning materials

We all have some days when we feel clumsy and some days are full of energy and enthusiasm. If you’re not in the mood to learn something today no problem with the help of video content you can learn things at your own time, at your own pace. Regardless of the place, your trainees reside, anyone can access video content on their own devices.

With access to the videos online, Learning materials can be an engrossing and convenient way to reinforce trainee interest. And when in doubt, videos can be revisited from time to time.

With animated videos, you can retain learner interest

Animation has the potential to bridge the gap between the learned and the unfamiliar and improve the learning experience and diversify the learner’s skills. To make it more memorable you can introduce characters who are witty and relatable. Introducing characters can make lectures interactive. Apart from that, it is easy to incorporate boring research and survey data with the help of interesting charts and infographics. You can be as creative as you can with the video content, remember the sky’s the limit when it comes to animation. 

It is a Cost-Effective Learning tool

One teacher or trainer can’t teach 1000 students/trainees at a time, but video content enables you to teach a number of participants. This is why we say Animation video content is a one-time investment. Animation can have a long shelf life, and as a result, improve your ROI. For example, MNC’s like Microsoft want to train their employees about new corporate policies. The company has offices all across the globe. It would be truly an expensive way to hire trainers for all regions, although companies can prepare an animated video comprehending updated policies. And it is easy to share video content wherever you want. This will also save a lot of travel costs if the company had hired trainers for various regions. Besides, animation content is much cheaper than live-action video – where sets, costumes and casts/trainers are required. These e-learning videos are used for years before they need to get updated.

If you were looking for ways to inspire your learners to build the skills and engage with your content, we hope this blog was useful. 
If you’re considering investing in the animated video for learning and development or promotional needs or want to ask any questions about the animation feel free to contact us.

Meanwhile, you can learn more about our video production services here

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Reasons why you need a video marketing agency to improve your business

Market after a pandemic has become highly unpredictable. Time of crisis left many marketers clueless regarding the right marketing strategies. But we should agree upon the fact that through video marketing you can create awareness, engagement and sales. Video Marketing statistics take a hike every single day. And when video marketing content is animated that further brings much better results.

Companies find investing in video marketing effective because of the below factors:

1. By 2022, online videos will make up more than 82% of all internet traffic.

2. Marketers who use video grow revenue 49% faster than other forms of marketing.

3. 87% of video marketers are satisfied with the ROI of video marketing ads on social media.
(Data source: Hubspot)

Apart from the above-listed benefits, read our blog ‘How to bring out the best returns from Marketing video in 2021’ it will help you in curating a detailed video marketing strategy for your brand. 

Videos are one-time investment thanks to their versatile nature. Once you have your professional promotional video you can get your content out across on all social media platforms, professional networks, and even TV. Your marketing agency can help you post it in the right places as per your industry and your needs. Marketers who use video grow revenue 49% faster than another form of marketing.

For the right video marketing strategy you need to understand where your audience is and today, your audiences are a while away on YouTube, Tiktok, Twitter, Instagram, Facebook and other video platforms. You can’t afford to leave those demographics behind. With the right marketing strategy, you can reach your target audience exactly where they are by investing in a video marketing agency. There are countless ways that a video marketing agency can benefit your brand. Below are a handful of the most notable benefits.

 Better Search Engine Rankings

Every search engine especially Google has been promoting the importance of video content for almost 15 years. Out of all web traffic videos made up more than 80%. That’s why having videos with the right keywords on your website can help your company to rank higher. Ask an SEO expert about it, according to them Videos are a powerful weapon. As per the studies users spend 2.6 times as much time on a webpage with video.

 Customer Engagement

The time a visitor spends on your website is a crucial ranking factor for search engines. Engaging short animated videos keep your potential clients’ from leaving the website especially when it is placed on the landing page. Teaming up with a video marketing agency will help you create such engaging content that deepens your relationship with your customers and viewers, signifies your place in the industry, and ultimately empowers you to reach your goals. 

Lower Bounce rate

Bounce rate is the number of visitors that leave the website without taking any action. Videos can catch the viewer’s attention effortlessly and keep them digging deeper into the website content, thus videos help in achieving a lower bounce rate.

Better ROI

This era is digital and consumers have evolved in today’s time. Videos drive more return on investment because you can use video on multiple platforms. According to the latest survey, 89% of marketers say that video marketing gives a good return on their investment. With the amount of money any business is spending on marketing, an increase in the ROI can play a big role in the decision-making process and lead generation.

If you take full advantage of video marketing, the ROI of the campaign can increase tremendously since 87% of video marketers are satisfied with the ROI of video marketing ads on social media.

 Saves your time and efforts

It takes a great amount of time and money to convert a visitor into a customer. With the help of an agency, you’ll be equipped to focus on other crucial tasks for Video marketers are trained professionals to the core who can help you with all your video-related marketing needs. Whether you want to get done a long-term ad campaign, create a viral-worthy clip for social media, training video, or simply a corporate video explaining what your brand is all about, your video marketing agency partners can help you achieve your goals.

By 2022, online videos will make up more than 82% of all internet traffic. So Video is still a growing field with no sign of halt. If video marketing hasn’t become an integral part of your campaign yet it isn’t that late though cause video marketing is going to rule the future as well. The high ROI and dynamic nature of the video content can help you achieve excellent marketing results.

For more information about video marketing and the way it can help your business, feel free to contact us. At Konnect Me animation, we provide high-quality bespoke video marketing services.

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Top 4 Reasons Why Your Marketing/Promo Video Should be Animated 

The year 2020 was and 2021 is highly unpredictable. In a time of crisis, many marketers were left clueless about the right marketing strategies. But we all witnessed and should agree upon the fact that video marketing was the game-changer in these times. Brands reached out to their consumers at their homes, influencers bonded with their fans through social media and digital marketers weaved stories for people across the world – all in the form of videos. Animation added a zing to their creative ideas. 

Let’s see top 4 reasons why your marketing or promotional video should be an animated video.

#1. Animation videos appeal to all generations

It’s much easier to promote your products and services by using animated characters instead of humans as people tend to remember the animated characters and even want to own its merchandise. Animated videos can create an impact on Gen X, kids, Gen Y, and Gen Z. Animated promotional videos relate well with each group and can influence their buying decisions. Videos have the power to evoke and trigger the emotions of the audience and animation only adds to it leading to a bond with a brand. The storytelling format of animated promo videos makes it easier to promote your products and services in a simple and fun way. Perhaps this is why animated promo videos are the top choice of various industries for their businesses including academics, pharmaceuticals to fintech startups.

#2. Animation ad production company can work remotely

With animation video, you can easily turn complex or complicated messages into easy-to-understand information and it is equally easy to explain your concept, expectations, and budget to an animation video production company. Recruiting a professional animated promo video maker to create the video usually takes the load off of your shoulders. Right from writing script to delivering the animation video with voiceover and sound effects, everything is taken care of by them. These animated ad agencies can very well work remotely and you don’t require in-person meetings to get the work done. With animation the possibilities are endless and you can always alter and make changes as per your preferences. Animation ads are a versatile option.

#3. Animation promotional videos are a perfect fit for all social media platforms

Animation videos fit several pocket sizes. With the varied styles of video – live-action, 2D motion graphics, 3D animation, screencast video, stop motion video, whiteboard animation; it can successfully work for different sizes for YouTube, Facebook, Instagram, and Twitter, Snapchat, Linkedin, WhatsApp, etc. All these platforms have different video capabilities and animation video goes well with every social media platform. Now more companies are utilizing these platforms to share fun, interesting animations on daily topicals. Apart from the social media platforms these promo videos and animated promotional banners can be part of your marketing strategy in several ways and you can add it to your website or use a short brand animation in an email campaign. You can also feature it in trade fairs and client presentations.

#4. Animation videos can drive more conversions and simplify complicated messages

In this busy era, the attention span of people has gone down drastically. There are mountains of studies that show that animation can grab viewers’ attention easily. Thus animation also pushes a call to action in your marketing video. You might have heard a lot about how animation can convey a complicated message in a simplified way because every element is in your control. This is why you can share your message with complete clarity.

Today more people are active on social media platforms and they always have time to watch funny promotional videos. That’s why your promotional videos should be animated cause our goal is to grab their attention and keep them watching – this can be achieved through the best animated promotional videos. At Konnect Me Animation, we love experimenting with animation. So if you have questions about how you can use animation in your marketing strategy, feel free to reach out to us on

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5 Best Practices to turn up your social media game in 2021

Nearly 4 billion people world’s population uses some form of social media. Now it is a must that the brand should have a presence on social media. Without a firm strategy backed up by real data, you aren’t going to see the results you want.

If well implemented and well-crafted social media strategies can easily help you promote your brand, attract new followers, build a strong solid social media presence, and increase conversion rates.

Below listed social media practices will give you glimpses of current social media trends which will put you on the path to making a marketing campaign deliver greater business value for your brand in 2021

1. Reels-Instagram

Instagram has become the go-to place for top brands, many brands regularly use it to run effective video ad campaigns. Thanks to its huge user base. Features of Instagram like robust targeting options and a unique approach to video content makes it a top choice of the marketer. We all know that Video content is perhaps the most engaging form of content, and it will stay there in the long run, which means video content will never go out of date.

After the ban of Tiktok Instagram introduced a similar feature in its platform called “Reels” that allow users to record and share short videos. Many brands are introducing premium video-based content in their reels to engage people even further. Reels are short this is why it quickly grabs the attention of users and keeps them hooked to the screen. Informational content in reels is on the rise. Most brands nowadays create content on the subject matter, and some brands have even got +5M views for Reels. Reels can go viral this is why you should have high quality, stunning, and super creative video content for your brand. Brands like Louis Vuitton, Redbull France, Balmain’s Reel game is strong and they manage to get an average of 5M views.

2. Sponsored Ads

Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Sponsored content is a great way to promote your brand content. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. It is obvious that organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers, old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricy. All you have to do is to choose which social networks perform well organically for your brand. Where does your content naturally strike and select that platform for your sponsored ad campaign.

3. Contests

Social media Contests is one of the best ways to win new users. Contest marketing has completely evolved in 2021. Contest marketing is the practice both big and small brands can adopt as per their budget and limitations. There is no limit to the creativity that you can combine into your contest marketing. Contest marketing can take various forms. With the contest, you can do cross-marketing and you can break the isolation through contest marketing. While designing a contest for your brand make sure it compliments your campaign and overall brand goals and objectives. Brands like McDonald’s and lays also practice contest marketing to break the ice and keep their social media platforms live.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

4. Professional Video

Video marketing is not limited to YouTube now, Facebook, Twitter and Instagram are focusing more on video, especially with Stories and IGTV quickly growing in popularity. Other social media platforms are also developing more options for video because it’s the way the audience expect and want to receive content. The studies show ⅓ of the time spent online is spared to watching videos. A professional high-quality video seems to influence the buyer’s purchasing decision. Professional video plays a major impact on your online presence. There are various types of social media videos like a product/service explainer video, product demo video, about our video, event video, customer testimonial video or the video created by the brand’s influencer. Thus investing in professional video marketing will never go wrong.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

5. Collaboration with Influencers

The growth of social media communities and influencers is on the rise. Through Influencers, brands can closely interact with their customers. There is no doubt that Influencer marketing will dominate the future. Now influencers also put equal efforts into content creation for brands, focusing more on long-form content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Influencers highly shape buyers purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencer for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

It’ll take a little trial and error to discover which practice works best for your business. But we suggest amalgamating few practices; this will break the ice of monotony and stale stereotypes. If you haven’t adapted these new trends, it’s the right time you do, to hold your brand on social media and stay ahead of the competition.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below: 

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A detailed guide on Different Types of Animation video Styles for Marketing Your Product/Service

Computer animation was developed in the 1940s. Since then Animation has been mightily popular especially in television commercials and now it is trending on social media and other streaming platforms as well. Animation brings life to plain objects and characters. Due to its storytelling ability animation has become the top choice for marketing and advertising. It also offers creative freedom, which is a cost-effective advertisement option compared to other advertising mediums.

Animation has become more advanced over the years. It is safe to say that animated ads are a one-time investment, if you are considering creating a customised animated ad for your product/service then we have made a detailed guide on types and styles of animation.

We hope that reading this will push you to take your first step towards pursuing your dream of animation advertisement.

2D Animation

This art moves in two-dimensional space. Sometimes 2D Animation is also referred to as traditional animation. In 2D Animation characters, objects and background move in a two-dimensional environment, which involves only the width and height of any object and exactly has two sides. It is also called vector-based animation. 2D characters are usually observed in the video content they are seen literally everywhere from website, tv-series, films, mob apps to streaming platforms.

Demand for 2D animationad has grown significantly in the last decade. 2D animation is a good choice if the storyboard which involves characters and story. Below is an example of 2D animation ad video.

Motion Graphics Animation

Motion Graphics are digital graphics/objects that create the illusion of motion. They’re often combined with sound to communicate a message to viewers. It is usually seen in ads and title sequences in the film. Motion graphics creatively use elements like the moving, design or graphical chart. They are not necessarily story-based or character-driven and might involve animated abstract shapes, logos, graphs or text.
Below is an example of a Motion graphic ad.

Whiteboard Animation

Whiteboard videos use a white screen/background and the animation unfolds drawing-by-drawing. It is the minimalist design concept. In whiteboard animation, a story is told using a combination of drawings, information and numbers on a whiteboard. In whiteboard animation video objects are being drawn by the hand.

Whiteboard videos work best for complex or lengthy topics, educational topics or stories that are long. 

Below is an example of fine whiteboard ad video.

3D Animation

With technology evolution, 2D Animation evolved into 3D.
3D animation is a long intense process. In 3D animation entire object is visible from various angles. 3D animation can show minute details of your product within seconds.

With 3D animation, you can show the cross-section of a complex machine or a 3D character design of your mascot, walkthrough video of your residential or commercial building or a room/space, marketing video describing your product or service.

3D animation is ideal for more practical fields like medicine, biotechnology,real estate and aerospace.

Below is an excellent example of a quick 3D Product ad.

Stop Motion

Stop motion is an older form of animated storytelling. In the stop, motion objects are physically manipulated, making it seem as if these objects move on their own. Basically, it is the sequence of frames that are played back creating an illusion of action and movement. It is more like a playback sequence of images.

See below stop motion ad to get an idea about it.


As the name suggests it is a combination of text and motion. Typography animation can be seen everywhere especially in movie openings and tv commercials. This form of animation is massively used in website design and display banner design. This form of animation has the potential to catch a viewer’s attention. It is about all the creative possibilities one can experiment with texts, to emphasis this text motion graphic elements are also incorporated to create an engaging presentation.


Screencast animation uses screen captures/screen recording along with voice-over or audio narration. With screencast animation, you can quickly highlight the various features of your products directly through a digital recording of the screen with audio narrations. Screencast animationad is a choice of large corporates and companies to simplify complex business functions and software like ERP, CRM, and HRM, Mob app etc. It can also be a good teaching tool for teaching tutorials. Below is its example.

Check out below typography video ad to learn about it.


Live-action can refer to both cinematography and videography; they use real people and real places, sets. Still, some live-action Videos use a combination of both humans and real places along with animation to create a perfect campaign to demonstrate their product/service.

Yet creativity is limitless, you can definitely incorporate a mixture of various animation styles in a single video to create an enthralling animated video ad for your brand. We hope this information helps you to learn about animation styles. If you require any further information/assistance or guidance you can always approach us we have mentioned our link below for your ease. 

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below: 

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The Best Explainer Videos of Top HR Software of All Time

Explainer videos are one of the most effective forms of video marketing for companies. They communicate a brand’s product or service and its benefits shortly and engagingly.

It can become hectic coming up with a different concept or idea for your product or service every time, for this very reason you need services from experts.

At konnect Me Animation, we like to keep our work as varied as possible and we don’t stick to one industry. So far we have worked with Education, Finance, Healthcare, Real Estate, Sports and IT industries. Out of all work, Mob Application and Software Explainer Videos tops the chart.

One such esteemed client is Darwinbox. We’ve created 100’s of videos for Darwinbox. It has been years we have partnered our hands. Their every project is approached with the same high level of enthusiasm and involvement.

About Darwinbox

Darwinbox is a new-age, enterprise-ready, HCM platform that enables enterprises to automate day-to-day HR processes, simplifies human interactions, delivers actionable insights to build better workplaces and achieve their strategic HR goals faster and smarter. They have worked over 500+ leading brands globally. Their prestigious client list includes Myntra, Swiggy, Nivea, Tata, Kotak Mahindra and the list is long.

What their business does can seem pretty complicated, but we try to simplify their message for their audience in each Explainer Video.
There are several concept based videos we have made for Darwinbox some of them are Compliance and Code of Conduct Video, Employee Training Video, Internal Messaging and social network for employees video, Leave and attendance software video etc.

Why use explainer videos for complex software process explanation?

Explainer videos combine audio and visual elements to explain a concept simply and understandably thus Explainer videos are a great tool for showing complex HR procedures and HRMS software.

With the Explainer Videos you can preserve all those teachings for a lifetime and Whoever wants to know about you and processes simply has to take a look at the video and your job is done!

In this blog, we explore Darwinbox’s most important works we have created.
These listed explainer videos are customized and in line with Darwinbox’scolour theme to fit their brand’s personality. All explainer videos use the software screen and user interface to show exactly what the user experience will look like. They are neat, easy to understand and beautiful.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:

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Advertisement Trends Of 2021

New media options and the Digital Revolution are changing the face of advertising. Advertising will continue to grow and evolve. Technology has changed over time and this change has had a major impact on the Advertisement as a whole. The one medium that’s had the biggest impact on the history of advertising and advertising personalization is the internet. Online advertising has completely revolutionized the practice in recent decades.


It is assumed that Internet Consumption will be at 52%. Projecting yourself on the right platform is what you need to elevate your brand.

This article will help readers and other followers to get an outlook on various patterns and trends that play a crucial role in determining the media consumption pattern. And prevailing trends of Advertisement which will dominate 2021.

We have jotted down some trending advertisement trends to help you make the right marketing strategy decision. 

1)Video Marketing:

Till 2020 a total of 3.2 billion users have a smartphone, that number is projected to jump to 3.5 billion this year. No doubt video advertisement is the way of the future. Studies show that video marketing helps consumers to make a purchase decision.

                                                                                            Following chart shows some statistics about video marketing:

Video Marketing's Consumer Appeal and impact

Here are the types of video you can use in your video marketing strategy to level up your brand:
● Animated Explainer Video 
● Live Streams
● Blogs 
● 3D Product Videos 


2.) Visual Search: It is an artificial intelligence technology that allows users to upload an image to conduct a search and get more specific results. The user then finds the exact object or place being searched, or whatever is most similar to it as a visual search result. Sometimes words fail in describing accurately something we see. That is why visual search is so.

A few high-profile companies are using visual search, a major example of it is Google itself. As per Accenture, 69% per cent of shoppers prefer to purchase with the help of a visual search option.

3) Podcasts: It is a prerecorded audio program, published on the website and other platforms such as music apps, radio, social media etc. Podcasts have become a highly effective ad medium these days. The market for digital audio and voice over services is expected to climb. Podcast listeners are mostly urban and educated. They’re also believed to be highly engaged and loyal.

4) Influencer Marketing: Influencer marketing is a type of word-of-mouth marketing. Influencers can be well-known celebrities, social media personalities, bloggers or any known figure to amplify your brand message to a larger market. Studies show collaborating with influencers can bring you brand recognition, enhance your reputation, audience engagement and increase conversions. With the evolution of social media marketing, Influencer Marketing will continue to grow.

5) Artificial Intelligence: AI can analyze consumer search patterns, and use data from social media and other online platforms to analyze user behaviour. So basically it is a machine learning system capable of answering to users. AI will soon be the future face behind many services and AI is the future of advertising.

One example of AI is chatbots, some more example of AI are as following:
● Facebook uses AI to detect who is on your profile.
● Siri in the iPhone uses AI to understand voice commands of users
● Self-driving cars use AI
● Smart home technology use AI

Apart from the above mentioned there are numerous ways of marketing strategies and methods that you can use to promote your company. Which one will be most effective for you depends on many factors like your – target audience, budget, time constraint, and nature of product and services etc.
If you are looking for the right marketing strategy and Advertisement for your brand then, book a free consultation session with us. Our team will help you to plan and execute an advertisement strategy.

A few high-profile companies are using visual search, a major example of it is Google itself. As per Accenture, 69% per cent of shoppers prefer to purchase with the help of a visual search option.

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