23 February
What makes a great Animation company – a company that makes a dent in the Universe?
Konnect Me Animation lists down 7 habits of highly effective animation companies.
These seven ideas if done well will do wonders to make your next video a hit:
1) Profound Research
Advertising is the most visible part of a business strategy and it is both an investment and a risk for a business. Thus profound research before planning a campaign can minimize the business risk. There is no doubt about Effective animated video is the result of well-executed research. So what is this research about? And which areas one needs to focus in the research?
Insights into the below areas will help in crafting research strategies:
- Study the product/Service
- Study the industry of product/Service
- Client’s business model
- Target audience and their demographics
- Competitor analysis
- Trending cultural and social trends
2) Create informative and engaging content:
People these days look for inspiring and informative content. Along with some valuable information, Animation video should have the ability to show your customers how your product works, how it solves their problems and its USP. Always study the key issues affecting the client’s industry, summaries key messages that you and client have to communicate, outline the product benefits, and speak in customer’s language. Use regional and local insights.
There are so many examples of big heads that practice local marketing to resonate with the audience.
Examples include Coke, Vogue India, Amazon, Oreo, Ola, HP and the list goes on.
3) Sell stories and not boring jargons:
Storytelling is just as important to animation video marketing and advertising as it is to the film making. Selling a story in some 30 to 90 seconds short ad can be a daunting task. This is why you got to trust an experienced Animation Company; they know how to do wonders in a 30-90 seconds story since their story is an output of headstrong brainstormed discussions between experts, each step of theirs follows profound research. Gone are the days where the advertisement was limited to those boring jargons and trashy tag lines.
4) Deliver a clear and concise message:
It’s about how your product or service can help solve your customer’s problem. Show your customers exactly how your product or service solves their problems. No one has more time to read lengthy contents so it is ideal to create concise content with info graphics that are supposedly short, sweet and captivating. So what can you do to deliver a clear and concise message with animation video? Read the following points to find out the answer:
- Eye-catching visuals
- Striking headlines
- Be specific
- Keep it short and simple
- Avoid the passive voice
- Easy to consume and believable story
- Show a problem and its solution
5) Create share-worthy content:
It is the world of snaps, blogs, tweets, shares, YouTubes videos, Instagram posts and stories, and Pins. The bar is high for creating interesting, meaningful content that should provide some value and information. So, how do you create share worthy content? The answer lies in 3 A’s Why, What, Who. Your content needs to engage with consumers emotionally, you can hack humans through “Emotions”. That is the key to brand differentiation. Either it has to be entertaining or sparking audience interest in some or other way. Create your content as per trending topics and music. It will increase the chances of content Share ability.
6) Resonate with the audience:
The success of your animation video heavily relies on how well it matches what you are aiming to sell to your target audience. World-class animation and story won’t count for much if your message doesn’t resonate with the target audience. This journey starts with a simple question who is your audience? To resonate with the target audience it is important to study their demographic components. Based on that script crafting takes place -speak in your audience’s language, study their interests and habits, stirs up their emotion. For example, India is the country of different cultures, religions, traditions and rituals so advertisements here differ from state to state to resonate with locals.
7) Give equal weightage to voice-over and animation:
The power of animated video is in its ability to demonstrate the tangible benefits that a product or service can offer. Product demos are far more powerful when you illustrate them with animation. Video voice-overs make any video project look professional. Research showed that more than 25% of video viewers watched a video all the way through because the audio was good. Ever wondered why these explainer videos look so professional? They hire professional voice over talent for audio recordings. It is evident that voice-over provides a regional flair to the read; an experienced animation company has connection with top voice actors from all over the world. Other than that many important components go into creating an effective animated video and it is equally important to give all component correct weightage. These critical components include right motion graphics, script, music, voice-over and animation characters.
There numerous things apart from above mentioned that makes an ideal animation company. The good news is, you have all the knowledge you need to create your animated campaign.
We hope this article will help you discover a list of things you need to know about choosing an ideal animation company to work with. If you’re looking for an animation company to create unique animation product video which can sell your company vision, would you mind checking out this firm- https://konnectme.video/
