CASE STUDY
CRI Pumps Product Videos That Build Awareness
Product videos by Konnect Me Video support CRI’s local and online marketing, and help dealers and distributors explain the range.
THE CHALLENGE
A wide product range is hard to explain the same way everywhere.
CRI makes pumps, motors and related products and sells them through a large network of dealers and distributors. [Optional, from CRI’s own site: about 20,000 outlets across 120 countries. Confirm before using.]
Every one of those partners has to explain the products to customers. Much of what makes a pump good, such as its materials, construction and how it works, is out of sight. A catalogue can list features, but it cannot show them. Without a clear, shared way to explain each product, the message changes from one counter to the next.
THE APPROACH
One clear video for every product.
Konnect Me Video created product videos for CRI across [products, for example pumps, motors…]. Each film was planned to be easy to understand, easy to share and ready to use wherever CRI needed it.
Clear explanation
Each product’s key strengths are shown in simple visuals, so a dealer or customer understands them in minutes.
A consistent look
The same visual language runs across the films, so the whole range feels like one brand.
Ready to use everywhere
Made to work online and locally. [Add formats: YouTube, WhatsApp, in-store or event screens.]
How we worked. Every video followed our 6-step process, and CRI approved each stage before we moved to the next:
THE FILMS
product videos, one clear message.
Replace the source on each player below with the final video file or embed URL when ready.
WHY VIDEO
A video explains in a minute what a brochure takes pages to say.
Video shows how a product works, what it is made of and why it lasts, all in one clear sequence. It can be played at a dealer counter, shared on a phone or run online, and it explains the product the same way each time. That makes it a natural fit for a business that sells through many partners.
HOW CRI USES THE VIDEOS
Built to be used, not just watched.
CRI uses these videos widely in both local and online marketing, to spread awareness and to support more marketing activity.