01 June
Imagine if you’re given a new dish to cook, new technology to learn, or a new gadget to tinker with. Would you spend time reading the cookbook or the technology book or the instruction sheet for the gadget? Or would you instead go and watch some videos on YouTube and learn them quickly and swiftly? Trust us, the majority of the world does that. That’s why videos have been so popular as a form of marketing tool in 2022.
Why is Video Marketing More Important Than Ever?
Thanks to the pandemic, the entire world has now gone digital. Hiring is done through video meetings, event invitations are sent through videos, achievements are celebrated through videos and brands are reaching out to us through influencer videos. There’s tremendous information available through videos and there are new ideas emerging daily. The brands that have caught the video trend are able to hop on new customers relatively easier than the ones that are still reluctant to ride this boat. The only way for a brand to reach its customers across the world is through social media. But social media has been inundated with content from all verticals. With the changing algorithms of the social media platforms, evolving content format, the attention span of consumers, and changing interests of consumers, creating good video content is more important than ever.
How to grow 10x with video marketing in 2022?
Let us discuss all the pointers you should follow about video marketing this year!
1. Showcase your Landing Page with a Video
Can you explain all the services or products you offer in 30 seconds or 1 minute? The attention span of people has decreased dramatically and the only way to retain them to your website is a video that explains the what, why, and how of your business. Googleâs algorithm prefers videos on a website, so to boost the rankings, upload a video on your landing page.
2. BTS (Behind the Scenes)
Your customers donât just want to buy products from you but they want to be your ambassador. They want to share their experience using your product within their circle. Sharing behind the scenes of how you make your product/service helps them know you and your intentions better. Making a short video of how your team works, what software or raw material you use, how you process things, etc. helps them become your champions.
3. Status & StoriesÂ
Your customers donât just want to buy products from you but they want to be your ambassador. They want to share their experience using your product within their circle. Sharing behind the scenes of how you make your product/service helps them know you and your intentions better. Making a short video of how your team works, what software or raw material you use, how you process things, etc. helps them become your champions.
4. Silent Autoplay
People are watching videos all the time – in trains, in offices, in classrooms, etc. And hence silent videos with captions have garnered maximum popularity in 2022. Social media platforms by-default autoplay videos on mute, thereby letting people avoid the hassle of looking for their headsets or earphones. Therefore to capitalize on this audience, it is recommended that you create videos with captions. Videos with sound, background music, and sound effects are always more appealing, however, videos that can be understood with just the captions can do wonders. Want to know more about the silent trend?
Check out this link:Â 7 Great Explainer Videos That Work The Silent Video Trend
5. KISS – Keep it short, silly
Instagram Reels and YouTube Shorts are the latest rages considering that the attention span of people has drastically reduced. Make short videos of your process, product, service, behind the scenes (BTS), team, fun activity at your workplace, or your daily routine. Thereâs very little work required from your side except making the video and posting it. The platforms take the onus to make sure your shorts reach maximum people. Short videos give the audience the required thrill so there are high chances that your videos are being shared, thus roping in more potential viewers for you.Â
6. Memes are here to stay
Memes are almost as old as the internet itself. People have always enjoyed memes and will continue to do so. If you can incorporate memes into your video marketing strategy, you can have more engagement with your audience. Itâs fun, requires very fewer efforts, and is highly relatable and sharable. Memes have the power to build communities and people across cultures can relate to them.
7. Repurpose, Reformat and Reuse your content
In a post, Gary Vee describes how to create 64 pieces of content in a day. It all boils down to repurposing, reformatting, and reusing your content to make it suitable for various social media platforms. Converting long-form content into byte-sized teasers or topic-wise short videos can not only help you in building a loyal audience but also increase the watch time of your original video. And most importantly, this will give you the leverage to post content more often. You can offer more novelty, you can post a series of videos, and you will never run out of ideas!
8. Catch the Trends
âHow to grow 10x with Video Marketing in 2022″ is very easy if only you can catch the trends and create videos around them. Instagram is where the trends become mammoth and can give a huge boost to your content. Add emotions like fun, wit, sarcasm, humour, dance, etc. to your content and be a part of this rapidly changing world. Social media is the holy grail and it shapes the brand. So catch the trends and post trending videos on social media.
Remember these tips on “How to grow 10x with Video Marketing in 2022”. These 8 tips would be your holy grail to boost the engagement on the content that you post. Also remember, just posting content is not enough. Interacting with your audience is equally important.Â
If you are looking to create videos for your brand, Konnect with us. Letâs change the world, one video at a time.Â
Visit our website: https://konnectme.video Check out our portfolio for more samples!