The Future of Animation and its Role in video marketing and Communication

We are living in a world where people are highly engaged with mobile devices, social media and how they interact with TV advertisements. This means that video marketing has more potential than ever before to engage audiences by telling the brand story in an interactive way.

Video marketing is the future of marketing. It’s high time businesses take advantage of this opportunity to differentiate themselves from the competition. Video marketing offers more consumer engagement because it’s a more visual medium.

Increased use of 3D animation: As technology improves, 3D animation is becoming more realistic and easier to produce. This means that it will likely be used more frequently in video marketing and communication, especially for products or services that are difficult to film in real life. 3D animation allows for greater flexibility and realism in creating visual effects, and it has become an integral part of modern media and entertainment.

More use of motion graphics: Motion graphics are a type of animation that is used to communicate information visually. They are often used in video marketing and are particularly effective at explaining complex ideas or concepts. As animation technology improves, we can expect to see more sophisticated and engaging motion graphics in video marketing.

Use of corporate animated videos: Videos that are created for a company or organization to promote their products, services, or brand. These videos can be used for a variety of purposes such as marketing, training, or internal communications. They typically use animation and motion graphics to bring the message to life in an engaging and visually appealing way. Corporate animated videos can be used on websites, social media, presentations, or sales pitches.

In the modern world, product-based video shooting has become an essential element of marketing strategies for businesses in all industries. With the help of advanced machinery, textile engineering, and other relevant technologies, videographers are able to bring products to life and create impressive promotional videos that can effectively capture the attention of potential customers. The use of this kind of video shooting has been gaining more popularity lately as it provides a way for manufacturers to highlight their product features in an engaging manner.

Greater use of animation in social media: With the rise of platforms like TikTok, which is known for its short, catchy videos, we can expect to see more animation being used in social media marketing. Animation is particularly well-suited to this format, as it can be used to create quick, attention-grabbing content that is easy to share.

Another area where animation is expected to play a significant role in the future is in the creation of personalized content. With the use of artificial intelligence and machine learning, it will be possible to create customized animation that is tailored to an individual viewer’s interests and preferences. This will enable companies to deliver highly targeted and effective marketing messages that are more likely to resonate with their audience.

As more and more companies turn to video to reach their audiences, animation offers a versatile and attention-grabbing way to tell a story or convey a message. Whether it’s a simple explainer video or a fully-fledged animated feature, animation can help bring concepts to life in a way that resonates with viewers.

Overall, the future of animation looks bright, with many exciting opportunities for it to be used in video marketing and communication. As technology continues to evolve, we can expect to see even more creative and innovative uses of animation in the years to come.

Looking for a video production company to create crisp and appealing animation videos for your brand as those top animation software companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you. Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Overall, the future of animation looks bright, with many exciting opportunities for it to be used in video marketing and communication. As technology continues to evolve, we can expect to see even more creative and innovative uses of animation in the years to come.
Visit our website: https://konnectme.video
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How Do Animation Videos Boost Your Social Media Strategy?

You spend hours scrolling through Instagram reels and videos before hitting the sheets. Short, crisp videos with engaging content are the new way to keep your audience glued to your social media. Be it animation videos, blooper reels from the popular television sitcom F.R.I.E.N.D.S. or subtle brand promotion videos by influencers, businesses have been ensuring that their online presence is dominated through videos. The algorithms of these social media platforms have been pushing more video content, thus forcing the brands to create video content now more than ever. 

Due to the saturation of the type of content published and circulated online, it gets challenging for brands to generate organic traffic for their content. While paid traffic is an option, you can choose, garnering an organic audience is always preferred by brands trying to establish their presence online. People need to discover your content and engage with it. 

One of the most popular forms of video content is “Animation videos.” Many businesses have been creating brand-centric animation videos as a part of their social media calendar. But how can your company benefit from creating animation videos? Which type of animation videos would be suitable for your brand? How can you start making videos? Don’t worry. In this blog, we will be discussing X ways animation videos can boost your social media strategy. We will take up all your questions and doubts and answer them through the course of this blog! Let’s get going. 

1. Animation videos create visual stimulation

While any visually appealing content attracts your attention, a video holds your focus for a while. They create a sequential frame-by-frame story that provides you with some basic storyline and has multiple factors like popping colors, images, figures, etc., which catches your eye and pleases your brain cells. Our mind is always in search of creating our interpretations. We perceive things differently, and thus every individual has a unique outlook on a similar subject. Animation videos allow the audience to intrigue their brains and anticipate and interpret the events during the video, thus holding their attention very closely. 

2. Animation videos eliminate the “BORING”

Social media handles have been pushing video content, as we discussed. But why should you concentrate on creating animation videos? While explainer videos do the job just as well, they can be very corporate in structure. A few pointers, infographic texts, analytics, data, etc., about your business in an explanatory format, do not scream “interesting.” Animation videos are quirky, which makes them more pleasing to watch. Inculcating animated elements, characters, visual effects, etc., can make any video go from boring bums to creative chums. You can include subtle calls to action and create emotional hooks to keep the audience attentive throughout and work with the relatability factor. 

3. Take a trip down memory lane with animation videos

Who here hasn’t been a fan of “Baby Looney Tunes,” “Tom and Jerry,” “Pokemon,” etc. The age of good, animated cartoons has always been a source of nostalgia, especially amongst millennials. And this nostalgic factor can be banked upon in your marketing strategy by creating animated videos that recreate such experiences for your audience.

4. Resonate with your viewers using animated videos

Google doodles are the perfect example of how adorable animations can create a huge buzz. We all have been massive fans of Google and how creative, imaginative, topical, and relatable their doodles are. This is the power of animation. The most minor animated characters and the lightest elements can cause such a powerful impact that the audience talks about them more often than we can imagine. That is quite amazing, isn’t it?

5. Videos that “break things down into smaller pieces”

Many times, some concepts are complex for the audience to understand. There might be certain sections that are difficult to comprehend, especially just by using text. This is where animation videos prove mighty helpful. Translating those concepts into animated characters and objects and then explaining through recreating the textual experience is only more straightforward. This helps your viewers understand your content quickly and encourages them to engage since now they have clarity about your idea. Pretty crisp, no?

6. Cost-effective is a huge plus

Animation videos are relatively cheaper compared to the cost of full-blown production or live videos. You require several pieces of equipment, setup, staff, etc. To afford that cost might burn a hole in your pocket. You can provide a fun and informative experience without flaming through the cash with animation videos.

7. Animation videos don’t have a particular box

Animation videos are not confined to boundaries. They gel well with anything and everything. Be it infographic content, reels, explainer videos, invitation videos, and much more. They fit all your marketing requirements that come with your content ideas. And enhance the visual appeal through the creative elements! What more do you want?

Video marketing has already become a massive part of the social media strategy. And you do not want to lag in this game of online presence. We hope that this blog came through and answered all the burning questions about why your brand needs animated videos to boost your social media strategy. 

Don’t wait for Christmas! Let’s get started on amplifying your social presence!

Looking for a video production company to create crisp and appealing animation videos for your brand like those top animation software companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you. Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video 
Check out our portfolio for more samples!

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India Pakistan Cricket Match -Is this Rivalry Worth Watching?

India and Pakistan – two distinct yet similar nations, two rival neighbors yet having the same interests. There is nothing that comes close to India and Pakistan rivalry on the cricket field.

When both the teams are playing with one another in any of the sports it is bound to get maximum interest and viewership in both the countries and especially when the game is Gentlemen’s Sports – Cricket. Cricket match between India and Pakistan is considered as the battle of battles, the most intensified sports rivalries in the world and neither Indians nor Pakistanis like to lose. More then the pride of the players, it’s the pride of the nation that is at stake. The frenzy is such that not just the players are under pressure but the fans are too. But what makes India vs Pakistan Cricket rivalry worth watching?

Cricket is the most popular game in both countries. Despite sharing the same cricketing heritage, both the nations are staunch rivals. Both India and Pakistan are counted as heavyweights in the cricketing world as both have won world events quite regularly. There have been countless instances of people getting violent, damaging properties, thrashing Television sets, posting hatred on social media and despite the teams, coaches and players themselves appealing to people that this is just a game, in reality, everybody knows that it is not true. It’s more than a game. It’s the ultimate battle of supremacy. It’s the marquee sporting event.

India vs Pakistan Cricket Match is More Than a Game

There have been many instances when a top team didn’t perform well in the tournament. But the teams and fans will have a sense of victory as soon as they win against the old rival. The Indian Cricket team did not perform well in Cricket World Cup 1992 and Cricket World Cup 1999 but it did beat Pakistan in those two world cups. Many cricketers and viewers will rate India vs Pakistan match in World Cup 2003 as one of the best world cup matches. The happiness when India beats Pakistan is much more than when Australia beats England.

There will always be a political angle to India and Pakistan match or game. Whenever two countries have some political misunderstanding it always takes a toll on the India – Pakistan match. There were times when India Pakistan matches have been abandoned due to political turmoils. This has lead to very few games between India and Pakistan. Hence there is always a high tension when these two nations are playing and especially during World Cup matches. The ICC has always milked this opportunity and this is the main reason why India and Pakistan always end up in the same group in most of the major global events. Here is the example when both the teams were in the same group:

1) World Cups – 2003, 2015
2) Champions Trophy – 2009, 2013, 2017
3) World T20 – 2007, 2012, 2014, 2016

The Limited Overs Rivalry

India’s track record hasn’t been very impressive in the ODIs as compared to Pakistan’s. Pakistan has won almost 35% more matches than India against each other. ODIs were very popular in the 80s and 90s. There were times when bi-lateral series between the two sides could not be played in either of the countries due to political inconsistency and hence both the cricket boards chose a neutral venue, UAE. These Sharjah tournaments were held very frequently and usually involved a third or fourth team to make a proper tournament out of it.

India Pakistan Cricket Match Rivalry in ICC and Asia Cup events

The Indian team dominates the statistics here. The likes of Dhoni, Kohli, Dhawan and Rohit Sharma are the architects of India’s recent success against Pakistan. As far as T20s are concerned – again India dominates the stats having suffered only 1 loss. The most famous T20 games between the two teams came about in the 2007 inaugural World T20 Cup.

The rivalry has recently lost some of its sting given the fact that the Indian players, much like the country’s economic superiority, have been superior on the field as well. Due to reasons beyond control, Pakistan is unable to play ‘home’ matches at home starving it of the much needed fanatical home base support. It is also unable to host India thus being deprived of a vital source of income such a series could generate. Their board recently tried to sue the Indian Cricket Board (unsuccessfully) for compensation because India refused to play them. But don’t let that fool you, wait till the World Cup in England on 16 June 2019, where these two teams will clash with each other.

The bilateral cricket series between the 2 nations seems unlikely to resume soon, behold the frenzy till the ICC World Cup’s league match between the subcontinental rivals! So there you have it, cricket’s most hotly contested, followed and vibrant rivalry. The rivalry between these two teams has sometimes got out of hand – Indian players were pelted with stones in Karachi in 1997, while confusion over the legitimacy of Sachin’s run out in Kolkata in 1999 caused a commotion leading to fans being evicted from the stadium and the match completed before an empty stadium.

When India plays Pakistan, get ready for something special. Watch our special video on Who Will Win World Cup’19.

India vs Pakistan Cricket Match Spoof

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Mobile App Explainer Video-The Definitive Guide 2019

Video marketing is the latest trend in 2019 and you sure don’t want to miss this trend. So, read this article and learn how can Mobile App Explainer Video can help you in explaining your application to users.

What is a Mobile App Explainer Video?
The increased usage of Smartphone has witnessed a rise in the demand for creating applications. Many apps are released on a daily bases but only a few application get the recognization. Have you ever thought why some apps get the first place in preferences, while other apps get in oblivion. Well, it will be a good marketing strategy which always makes a difference. Though you have created an intriguing app if you fail to promote it wisely, your app will be a disaster and will not get any public attention. Therefore it becomes necessary for developing a mobile application explainer video. Here is an example.

https://youtu.be/9vyb6f9WlK4
Example of Mobile App Explainer Video

Having an Explainer Video for your application is a nice strategy! Are you looking for a cost-effective video animation company in India? A company which can make an engaging storyboard with creative animation. A company which can raise your video views than see this What is Konnect ME

What are the characteristics of Mobile App explainer video

1.If you believe that there no need to make long explainer video than you might want to reconsider your decision. The main reason is the user won’t spend more than a minute or two in watching the video. So the challenge is to make your user understand your app within one minute.
If you are requesting to install your mobile app. You need to make your explainer video which is to the point, having amazing visuals with the appeal. If you are good at conveying your customer you can see the download increased within a couple of minutes.

2. Animated Videos have become the trend Nowadays
Animated videos have been increasing because of its look and feel. The way it conveys the messages to the target audience. Another study has found out that 40% of the user will download the mobile app if they found the video interesting. It is a sure thing that this will boost the developers.

3. One of the main features of a this is that video can convey your message making it more powerful and can get you maximum ROI. It can give you good returns and helps to spread the message within a short time.

Benefits of Mobile App Explainer Video

Benefits of Explainer video

  1. It’s the correct way to inform your targeted customers about your mobile app. Rather than writing long notes, just make a video and explain them in a creative way.
  2. Mobile App Video has the potential to go viral on social media platform thus increasing brand awareness.
  3. Video marketing is the latest trend and people loved to see a video and visual content rather than reading a long description.
  4. Through your interactive video, you can easily highlight your call to action in an effective way.
  5. Through Video, you can hit two birds with one stone you can pitch your app and also an interactive video to explain it.

Now let’s Conclude
The Mobile App Explainer video is a great marketing tool to have in your arsenal. There is no denying that it will promote your mobile application in a very creative way and also will reach far more audiences. However, you need to have good video content and a great story so that user will be amused and will surely buy or download your app.

So now you came to know that Mobile App video can help you in creating a good storytelling video. It will all depend on the message you convey and what kind of “Call to Action” you generate from your audience. You can check our Mobile App Explainer Video Playlist on Youtube. If you are still looking for a mobile app explainer video company in India or video animation company in India, Mobile App Explainer company or Mobile App Video service and want any support in planning or creating a Mobile App explainer video, contact us on 

  1. Email Us – 

    hi@konnectme.video

     
  2. Contact Form – https://konnectme.video/#cr-contact

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What is 2D Animation video and its benefits?

Eager to know what is a 2D animation video and its benefits? Nice move! Do you want to add a 2D Animation Video to your marketing campaign? Go through this article and learn how this engaging and informative video format can help you enhance your marketing campaign in an amazing way! If you are looking for 2D animation company in India, you can always rely on us.

What is a 2D Animation Video?

2D Animations video is a great way to create engaging and explainer based content. Video can be used in various storyboards like explaining Corporate Companies, Educational Institutes, Medical Marketing, Healthcare agencies, and Mobile Applications. 2D animations videos are clear, concise and highly engaging content. Konnect Me Video team understands all of the components needed to create high-end corporate animations, motion graphics, and explainer videos that will achieve your communication objectives.

What are the characteristics of 2D animation video ?

  • 2D Animation: 2D animation creates movement in a two-dimensional space.
  • Work in the field of 2D animation requires technical as well as creative skills, the more creativity, the perfect animation it would be and it will be easy to convey the message.
  • 2D animation focuses on creating a character, storyboards, and backgrounds in two-dimensional environments.
  • The figures in the 2D animated video can move up, down, left or right. 2D animation uses bitmap and vector graphics to create, edit the animated objects.
  • 2D animated videos can be used in tv commercials, advertisements, films, promos or websites.
  • We see a lot of 2D animation in today’s online campaigns and Service/Product sites, there are many reasons behind this. However, it simply depends on your desired goals for your social marketing campaign and the Call to Action you desired from your target audience.

What are the benefits of 2D animation videos?

Main reasons for 2D animation being so attractive are as follows. There are many well established 2D animation styles, having their own unique style and taste. This allows a lot of creative freedom with many animation styles.

As a result, it can be followed and customized accordingly eg. anime, stick figures, digital cutouts, etc.

  • 2D animation has got easy storyboard and it can be produced faster considering the time to market and many other business difficulties it has got upper hand in comparison to 3D animation.
  • Even simple 2D animation which has got a good story concept, screenplay, and perfect execution will leave the audience mesmerized.
  • 2D animation works great if you want to present interesting characters, concepts and storyline.
  • 2D is cheaper and faster to produce, considering time constraints and many other issues. It has got an upper hand in comparison to 3D animation.
  • From the social marketing perspective, you would need is a good narration and a convincing storyline leading to a ‘call to action’ CTA. This leads to higher levels of conversions.
  • Low production cost  it is cheaper in comparison to 3D animation. The software which is required for 3D animation is more expensive. Therefore 3D animation can cost 5-7 times more than 2D animation.
  • Simple and less complex 2D animation involves lesser steps in the design process. So it is easier to produce when compared to 3D animation.
  • 2D animated videos can be changed easily as the process is less.
  • It gives less importance to the entertainment factor of design and focuses more on delivering the message. This makes 2D animated videos perfect for explaining your Product, Service, Mobile App or Business.

So now you came to know that 2D animation video can help you in creating a good storytelling video. It will all depend on the message you convey and what kind of “Call to Action” you generate from your audience. You can check our 2D Animation Video Playlist on Youtube.

If you are looking for 2D animation company in India ,2D animation company or 2D animation service and want any support in planning or creating an explainer video, contact us on 

Email Us – hi@konnectme.video
Contact Form – https://konnectme.video/contact/
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