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07 July2D Animation Video

9 Ways to Make Your 3D Animation Stand Out

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In the world of animation, standing out from the crowd is crucial for success. With 3D animation becoming increasingly popular, it’s important to make your creations shine. Whether you’re a professional animator or an aspiring one, this blog will provide you with nine valuable tips to elevate your 3D animation projects. By incorporating these techniques, you’ll be able to captivate your audience, evoke emotions, and leave a lasting impression. So, let’s dive into the world of 3D animation and explore the strategies that will make your work truly outstanding.

1. Focus on Storytelling:  One of the fundamental aspects of any successful animation is a compelling story. Your 3D animation should tell a story that engages the audience, creates emotional connections, and keeps them invested from start to finish. Develop well-rounded characters, establish a clear narrative arc, and inject conflict and resolution to create a captivating storyline. Remember, the story should drive the animation, and the animation should serve the story.

2. Master the Art of Character Design: In 3D animation, characters play a vital role in captivating the audience. Spend time crafting unique, visually appealing characters that are memorable and relatable. Pay attention to their physical features, expressions, and movements. Ensure that the design aligns with the personality and traits of each character. Detailed and expressive characters can greatly enhance the overall quality of your animation.

3. Utilize Effective Lighting: Lighting can dramatically transform the mood and atmosphere of your 3D animation. Experiment with different lighting setups to create the desired effects and evoke specific emotions. Play with shadows, reflections, and highlights to add depth and realism to your scenes. Effective lighting can enhance the visual appeal and bring your animation to life.

4. Implement Realistic Textures and Materials: Attention to detail is key when it comes to textures and materials in 3D animation. Invest time in creating realistic textures that accurately depict the surfaces and materials of objects in your scenes. Use high-resolution images and advanced material shaders to achieve the desired level of realism. Accurate textures and materials can elevate the believability and overall quality of your animation.

5. Pay Attention to Timing and Pacing: Timing and pacing are critical elements that influence the flow and impact of your 3D animation. Master the art of timing to ensure smooth and realistic movements. Pay attention to the pacing of actions, scene transitions, and camera movements. Experiment with different timing techniques to create a visually pleasing and engaging animation.

6. Add Dynamic Camera Movements: Static camera angles can make your animation feel flat and uninteresting. Incorporate dynamic camera movements to bring a sense of energy and excitement to your scenes. Experiment with various camera angles, perspectives, and tracking shots to add visual interest and engage the audience. Well-executed camera movements can significantly enhance the overall viewing experience.

7. Create Convincing Physics and Motion: To make your 3D animation stand out, it’s essential to pay attention to physics and motion. Objects should move naturally and realistically, following the principles of physics. Study real-world reference videos and observe how objects interact with their environment. Simulate gravity, weight, and inertia to bring believability to your animation. Convincing physics and motion will captivate the audience and enhance the immersive experience.

8. Experiment with Visual Effects: Visual effects can add an extra layer of excitement and visual appeal to your 3D animation. Experiment with particle systems, simulations, and special effects to create stunning visuals. Whether it’s explosions, smoke, fire, or magical elements, visual effects can make your animation more captivating and memorable. However, ensure that the effects serve the story and don’t overshadow the main focus.

9. Polish and Refine Your Animation: Finally, don’t underestimate the power of polish and refinement. Pay attention to small details, such as facial expressions, lip-syncing, and fluidity of movements. Fine-tune your animation by smoothing out transitions, eliminating jerky movements, and improving overall visual coherence. Take the time to review and revise your work until you’re satisfied with the final result. A polished and refined animation demonstrates professionalism and attention to detail.

Conclusion:

Making your 3D animation stand out requires a combination of technical skill, creativity, and attention to detail. By following these nine tips, you’ll be able to elevate your animation projects and leave a lasting impression on your audience. Remember to focus on storytelling, master character design, utilize effective lighting, and pay attention to timing and pacing. Additionally, explore dynamic camera movements, create convincing physics and motion, experiment with visual effects, and always polish and refine your work. Embrace these strategies, push the boundaries of your creativity, and watch your 3D animation stand out from the rest.

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25 May2D Animation Video3D Animated VideosAnimated Corporate Videos

Mastering Animation Techniques: Tips and Tricks for Animators

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Animation is a captivating art form that brings stories and characters to life through movement and visual storytelling. It is a skill that requires both technical proficiency and creative vision. Whether you are a seasoned animator or a beginner looking to dive into the world of animation, this blog aims to provide you with valuable tips and tricks to help you master animation techniques.

Understand the Principles of Animation

Before diving into the technical aspects of animation, it is essential to grasp the fundamental principles that form the backbone of the craft. These principles, established by Disney animators in the early days of animation, include squash and stretch, anticipation, staging, timing, and more. Familiarize yourself with these principles as they serve as a solid foundation for creating believable and engaging animations.

Study Real-Life References

Observing and studying real-life references is crucial for animators to understand how objects and characters move in the physical world. Take the time to observe and analyze the movements of people, animals, and objects. This will help you create animations that are grounded in reality and add a touch of authenticity to your work.

Master the Art of Posing

Creating appealing and dynamic poses is essential for bringing life and personality to your characters. Focus on the silhouette and aim for clear, readable poses that effectively convey the character’s emotions and intentions. Experiment with exaggerated poses to add visual interest and create a sense of energy in your animations.

Pay Attention to Timing and Spacing

Timing and spacing are crucial elements that determine the rhythm and flow of your animation. Understanding the concept of timing involves knowing when to speed up or slow down movements to create a sense of weight and impact. Spacing refers to the distribution of positions between keyframes, which affects the smoothness and naturalness of the animation. Practice and experimentation will help you develop a keen sense of timing and spacing.

Utilize the Power of Squash and Stretch

The principle of squash and stretch is a powerful tool in an animator’s arsenal. It adds a sense of flexibility and weight to characters and objects. By exaggerating the squashing and stretching of shapes, you can create a more visually dynamic and expressive animation. However, it’s essential to strike a balance and avoid going overboard, as it can lead to unnatural-looking movements.

Embrace the Importance of Secondary Motion

The secondary motion refers to the movements that occur as a result of the primary action. It adds depth and believability to animations by depicting the subtle interactions between different parts of a character or object. For example, when a character walks, the hair, clothing, or accessories should react in sync with the movement. Pay attention to these details, as they can greatly enhance the overall quality of your animations.

Leverage the Power of Storytelling

Animation is more than just movement; it is a powerful medium for storytelling. Great animators understand the importance of narrative and use their skills to effectively convey emotions, convey a message, or engage the audience. Think about the story behind your animation and how you can use movement, timing, and other techniques to enhance the storytelling aspect.

Stay Curious and Continuously Learn

The world of animation is constantly evolving, with new tools and techniques being developed. To stay ahead of the curve, it’s crucial to stay curious and continuously learn. Explore new software, experiment with different animation styles, and seek inspiration from other animators and artists. Attend workshops, join online communities, and engage with fellow animators to exchange knowledge and gain new perspectives.

Conclusion

Mastering animation techniques requires a combination of technical proficiency, artistic vision, and a deep understanding of movement. By understanding the principles of animation, studying real-life references, mastering posing, timing.

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19 May2D Animation Video

Why 2D Animation is Still Relevant in Today’s Digital Age

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Animation has been an integral part of entertainment and communication since its inception in the late 19th century. With the advent of digital technology and computer graphics, 3D animation has become more prevalent and popular in recent years. However, 2D animation still has its place in today’s digital age and remains a relevant and essential medium for various reasons.

Firstly, 2D animation is an excellent tool for storytelling and can be used to convey complex ideas and emotions. It can capture the subtle nuances of character expressions and movements in a way that 3D animation often struggles to replicate. This is especially true in animation styles like anime, which heavily rely on 2D animation to convey emotions and tell complex stories.

Moreover, 2D animation is often more accessible and cost-effective than 3D animation. While 3D animation can produce stunning visuals, it requires a significant investment in software, hardware, and skilled animators. In contrast, 2D animation can be created using traditional techniques like hand-drawn animation or with digital software like Adobe Animate, which is more affordable and accessible.

Another advantage of 2D animation is that it can be used in a wide range of contexts, including web design, marketing, education, and entertainment. It can be used to create explainer videos, product demos, instructional materials, and more. Additionally, 2D animation can be used in conjunction with 3D animation to enhance the storytelling and visual experience.

Furthermore, 2D animation has a unique aesthetic that is distinct from 3D animation. While 3D animation can produce realistic and immersive worlds, 2D animation offers a more stylized and artistic approach. This aesthetic can be particularly appealing to audiences who enjoy the distinct look and feel of traditional animation.

Finally, 2D animation has a rich history and legacy that continues to inspire and influence contemporary animators. Many of the most iconic animated films and television shows, such as Snow White and the Seven Dwarfs, The Simpsons, and Adventure Time, were created using 2D animation techniques. The continued relevance of these classics shows that 2D animation has a lasting impact on the animation industry.

In conclusion, 2D animation remains a relevant and essential medium in today’s digital age. Its ability to convey complex emotions, accessibility and cost-effectiveness, versatility, unique aesthetic, and rich legacy all contribute to its continued relevance and importance in the animation industry.

Looking for a video production company to create crisp and appealing animation videos for your brand as those top animation software companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you. Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video 
Check out our portfolio for more samples!

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15 MayAnimated Corporate Videos

The Future of Animation and its Role in video marketing and Communication

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We are living in a world where people are highly engaged with mobile devices, social media and how they interact with TV advertisements. This means that video marketing has more potential than ever before to engage audiences by telling the brand story in an interactive way.

Video marketing is the future of marketing. It’s high time businesses take advantage of this opportunity to differentiate themselves from the competition. Video marketing offers more consumer engagement because it’s a more visual medium.

Increased use of 3D animation: As technology improves, 3D animation is becoming more realistic and easier to produce. This means that it will likely be used more frequently in video marketing and communication, especially for products or services that are difficult to film in real life. 3D animation allows for greater flexibility and realism in creating visual effects, and it has become an integral part of modern media and entertainment.

More use of motion graphics: Motion graphics are a type of animation that is used to communicate information visually. They are often used in video marketing and are particularly effective at explaining complex ideas or concepts. As animation technology improves, we can expect to see more sophisticated and engaging motion graphics in video marketing.

Use of corporate animated videos: Videos that are created for a company or organization to promote their products, services, or brand. These videos can be used for a variety of purposes such as marketing, training, or internal communications. They typically use animation and motion graphics to bring the message to life in an engaging and visually appealing way. Corporate animated videos can be used on websites, social media, presentations, or sales pitches.

In the modern world, product-based video shooting has become an essential element of marketing strategies for businesses in all industries. With the help of advanced machinery, textile engineering, and other relevant technologies, videographers are able to bring products to life and create impressive promotional videos that can effectively capture the attention of potential customers. The use of this kind of video shooting has been gaining more popularity lately as it provides a way for manufacturers to highlight their product features in an engaging manner.

Greater use of animation in social media: With the rise of platforms like TikTok, which is known for its short, catchy videos, we can expect to see more animation being used in social media marketing. Animation is particularly well-suited to this format, as it can be used to create quick, attention-grabbing content that is easy to share.

Another area where animation is expected to play a significant role in the future is in the creation of personalized content. With the use of artificial intelligence and machine learning, it will be possible to create customized animation that is tailored to an individual viewer’s interests and preferences. This will enable companies to deliver highly targeted and effective marketing messages that are more likely to resonate with their audience.

As more and more companies turn to video to reach their audiences, animation offers a versatile and attention-grabbing way to tell a story or convey a message. Whether it’s a simple explainer video or a fully-fledged animated feature, animation can help bring concepts to life in a way that resonates with viewers.

Overall, the future of animation looks bright, with many exciting opportunities for it to be used in video marketing and communication. As technology continues to evolve, we can expect to see even more creative and innovative uses of animation in the years to come.

Looking for a video production company to create crisp and appealing animation videos for your brand as those top animation software companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you. Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Overall, the future of animation looks bright, with many exciting opportunities for it to be used in video marketing and communication. As technology continues to evolve, we can expect to see even more creative and innovative uses of animation in the years to come.
Visit our website: https://konnectme.video
Check out our portfolio for more samples!

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27 August2D Animation Video

How to use animation in the field of influencer marketing?

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Are you scrolling through reels day in and day out? Addictive, aren’t they? Those lo-fi beats, those makeup tutorials, new trends, and creative use of animation have all caught up in the whirlwind of content. And with the Instagram/YouTube algorithm pushing more reels/shorts, we get to see content creators and influencers jumping on the trendy bandwagon and promoting different products of various brands they are in paid partnerships with. 

Introduction:

With social media becoming one of the most powerful tools in marketing, every brand aims to establish its presence in the most noticeable way possible. Influencers are a huge part of companies’ social media marketing strategies. And a short video or a reel does a thousand times better than a post. It can comprise all the required information about the product while you also watch how your favourite influencer uses it and smoothens their course of life. Influencer marketing has had an enormous impact on generation z. 

And with the brands roping in influencers for their product launches and marketing, there is no doubt that the influencer marketing industry will deepen its claws even more as social media evolves in the next decade. 

As we discussed, videos have become an essential part of influencer marketing. And the more creative your videos are, the more attention it grabs from various marketing pages and the audience. Your content needs to be shareable. And videos sure create that impact. But how to use animation in influencer marketing? 

1. Influencers hold that position

How often have you told your friend to try out a product, but they disagreed? And they instantly agreed when you sent them a video of your favourite influencer using the same product! It works like a charm. Well, influencers hold that position these days. The videos of them using a particular product resonates with the audience, and their entire appeal acts as a massive, influencing pattern. The pompous profile and those popping colours attract us to want to imitate their lifestyle. This helps in forging a reliable connection with the influencers and the faith in that said product. 

2. How does animation prove a valuable tool in influencer marketing?

You can present a diverse range of content through animated videos. They are inexpensive so that budgetary problems can be crossed off your list. You can tell your brand’s story with such animated videos. Users love to engage with videos with beautiful and high-contrast illustrations and graphics. Such content creates value and is quite appealing, thus making it potentially shareable with the viewers. 

Animated videos can be used to introduce your brand to the public, your visions and missions, and what you stand for. Reminding the audience of why you started helps them get emotionally attached to your brand for more reasons than one, which creates consumer loyalty in the long run. 

3. Animated videos are enormous in the purchasing game

Describing why you created the product and how it can be used is a massive plus in converting your potential consumers into buyers. The animated videos give them a glimpse of the problems your products can solve, which visually caters to the curiosity in their minds. The videos act as a messaging medium through which you explain the ultimate purpose of creating your product, which was user-centric, thus framing their needs as your brand’s priority. 

4. How does your product function? Tell them through the art of animation

Animated videos are your solution here. For your products and services to seem relatable to the audience, you need to show how their work and how they would improve your consumers’ lives. And there is no other way which would seem more beneficial than visual aids, AKA explainer animated videos. You can concisely include the information about your customer they should be aware of and make it lucrative to hold their attention. Animated videos are a highly engaging tool for creatively conveying technical knowledge to ensure your audience does not get bored and your message gets through. Illustrating the products and services’ purpose through visual mediums is a persuasive method to convert that “save for later” to “buy now.”

Animated videos can be highly product-focused in which you can define the functions of the product creatively and educationally to boost your content marketing strategies for various social media platforms. Apart from that, animation can include that “zinger” your brand needs in all your brand awareness videos. 

So what are you waiting for? Animation has become a massive part of the influencer marketing industry now. The competition will never end with the global brands coming to you digitally. Amp up your game! Don’t wait to dive into the world of videos and create content that will revolutionise your strategy.

Looking for a video production company to create crisp and appealing animated videos for your brand like those top companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualise your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video

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25 AugustAnimated Corporate Videos

Animated videos in 2022

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Remember the iconic Vodafone advertisements featuring the Zoo Zoos? Did you know that the characters were real-life people wearing costumes? But it all looked like a miracle of animated videos, didn’t it? The world has come a long way since then. These cute and caricatured advertisements and short videos are now animated! Be it those delicious Swiggy and Zomato ads or the Cadbury Creme Egg! 2022 has seen a massive change in the internet game.

Introduction: 

Animated videos have been storming over the market for ages now. They are capturing the needs of companies and what they bring to the table. Multiple brands have been creating animated videos for the content they want to put on social media and as a part of their television advertisements game. Animation has been improving regarding equipment, technology, and the content value it delivers.

Every company is racing to set a new benchmark for the others to beat. The content game is ever-changing and ever-evolving. And the ones with the best content the audience can resonate with win. But which are the top five industries that should use animated videos in 2022? In this blog, we will discuss all these industries and how things have picked up the pace for them in 2022 by using the magic of videos! 

1. Does the healthcare sector need animated videos? YES

The healthcare sector is one of the industries which saw a significant boom in the past few years due to the Covid-19 pandemic. But apart from the recent developments, the medical field always has new technological and biological advancements, research, and observations transforming the entire sector. The industries have new equipment, each with improved efficiency, to help understand, diagnose and cure the human body in better and developed ways and through advanced methodologies. 

Now the bigger question to answer is in this blog. How should animated videos be used in the healthcare industry in 2022? These animated videos will help the patients understand the depth of their symptoms, the short-term and long-term effects, and other diagnosis-related information through visual and explanatory aids. Apart from the patients, explainer animated videos will come through as great educational material for doctors, junior and senior residents, and other medical professionals, which will help them keep up with different advancements.

Learning opportunities:

These educational videos enhance the learning methods of education for people currently employed in the healthcare sector and those who aim to serve the people and nation through these industries. Along with fruitfully catering to the reasons mentioned earlier, animated videos also help in the effective marketing of various drugs, equipment, medical devices, pieces of machinery, etc. by presenting the required technical information in a very understandable and layman’s way which will help people of different educational backgrounds to learn. 

2. A big nod from the finance industry 

The banking and finance sector has a lot of complicated terminologies, which might make the potential customer feel overwhelmed and anxious. Several consumers have reported that the issues with transparency of the processes have made it difficult for them to trust the professionals and seek help at their convenience. These problems have brought in massive complaints, and consumers shift from one banking institution to the other till they find the one that caters to their queries respectfully. 

The entire finance sector can use video marketing strategy, which can help them in compiling information in an easy to understand techniques about different types of accounts, how the institution will help them out in managing their finances, financial terms one must be aware of, latest economic trends and reforms (if there are any) and more such details. This will help the consumers keep themselves informed and updated about relevant news. The financial institutions will also garner a good name, thus creating opportunities for forging trustworthy relationships and positive marketing amongst the audience.

3. All our teachers agree too 

It is pretty understandable how animated videos would boost the education sector. Online education has grown over the years, but with the pandemic bringing the entire world to a halt, it got a massive boost. Parents and guardians could assess their children’s potential and enrol them in several courses apart from regular schooling. This would help their kids get the overall development and excel in various fields and provide them with opportunities to explore multiple interests. 

These animated videos would catalyze the process of learning as the eyes and the brain are more receptive to visual and video graphic content. The videos act as visual stimulators, capture the kids’ attention and keep it intact. They simplify so the children can approach the concepts along with the content in a more productive way. Videos develop skills like listening, problem-solving, decision making, brainstorming, creating, designing, etc. Apart from skill development, animated videos enlarge the scope for remote teaching and help in addressing the short attention span issue with the evolution of social media in the current times. 

4. Marketing videos for your startup pitch?

Keeping your pitch interesting enough to grab the attention of your investors might be difficult since this is a process they go through daily. Instead of using your traditional slide presentation to pitch to your potential investors, you can jazz it up with animated videos that can include details about your startup, your projections, your planning, timelines, revenue, and much more in a more lucrative format. It is bound to catch your investors’ eyes, set a benchmark, and you can prove to be different from the rest of the league!

5. Real estate goes real with video marketing

Animated videos can be versatile as they could include your agency’s marketing and sales strategies. Including information about your organization can help forge trustworthy relationships with your clients and customers. These animated videos can also contain information about the land or the property you are selling-all the amenities, projections, timelines, campus, prospects, resale value, and other information. They will help the agencies boost their sales while also ensuring that the customer can see visual proof of the verbal promises, saving advertising budget and consumers’ time. So, it’s a win-win situation for everyone.

In conclusion:

The competition will never end with the global brands coming to you digitally. Amp up your game! Don’t wait to dive into the world of videos and create content that will revolutionise your strategy.

Looking for a video production company to create crisp and appealing animated videos for your brand like those top companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video

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11 JulyCorporate Videos

How Do Animation Videos Boost Your Social Media Strategy?

by admin0 Comments

You spend hours scrolling through Instagram reels and videos before hitting the sheets. Short, crisp videos with engaging content are the new way to keep your audience glued to your social media. Be it animation videos, blooper reels from the popular television sitcom F.R.I.E.N.D.S. or subtle brand promotion videos by influencers, businesses have been ensuring that their online presence is dominated through videos. The algorithms of these social media platforms have been pushing more video content, thus forcing the brands to create video content now more than ever. 

Due to the saturation of the type of content published and circulated online, it gets challenging for brands to generate organic traffic for their content. While paid traffic is an option, you can choose, garnering an organic audience is always preferred by brands trying to establish their presence online. People need to discover your content and engage with it. 

One of the most popular forms of video content is “Animation videos.” Many businesses have been creating brand-centric animation videos as a part of their social media calendar. But how can your company benefit from creating animation videos? Which type of animation videos would be suitable for your brand? How can you start making videos? Don’t worry. In this blog, we will be discussing X ways animation videos can boost your social media strategy. We will take up all your questions and doubts and answer them through the course of this blog! Let’s get going. 

1. Animation videos create visual stimulation

While any visually appealing content attracts your attention, a video holds your focus for a while. They create a sequential frame-by-frame story that provides you with some basic storyline and has multiple factors like popping colors, images, figures, etc., which catches your eye and pleases your brain cells. Our mind is always in search of creating our interpretations. We perceive things differently, and thus every individual has a unique outlook on a similar subject. Animation videos allow the audience to intrigue their brains and anticipate and interpret the events during the video, thus holding their attention very closely. 

2. Animation videos eliminate the “BORING”

Social media handles have been pushing video content, as we discussed. But why should you concentrate on creating animation videos? While explainer videos do the job just as well, they can be very corporate in structure. A few pointers, infographic texts, analytics, data, etc., about your business in an explanatory format, do not scream “interesting.” Animation videos are quirky, which makes them more pleasing to watch. Inculcating animated elements, characters, visual effects, etc., can make any video go from boring bums to creative chums. You can include subtle calls to action and create emotional hooks to keep the audience attentive throughout and work with the relatability factor. 

3. Take a trip down memory lane with animation videos

Who here hasn’t been a fan of “Baby Looney Tunes,” “Tom and Jerry,” “Pokemon,” etc. The age of good, animated cartoons has always been a source of nostalgia, especially amongst millennials. And this nostalgic factor can be banked upon in your marketing strategy by creating animated videos that recreate such experiences for your audience.

4. Resonate with your viewers using animated videos

Google doodles are the perfect example of how adorable animations can create a huge buzz. We all have been massive fans of Google and how creative, imaginative, topical, and relatable their doodles are. This is the power of animation. The most minor animated characters and the lightest elements can cause such a powerful impact that the audience talks about them more often than we can imagine. That is quite amazing, isn’t it?

5. Videos that “break things down into smaller pieces”

Many times, some concepts are complex for the audience to understand. There might be certain sections that are difficult to comprehend, especially just by using text. This is where animation videos prove mighty helpful. Translating those concepts into animated characters and objects and then explaining through recreating the textual experience is only more straightforward. This helps your viewers understand your content quickly and encourages them to engage since now they have clarity about your idea. Pretty crisp, no?

6. Cost-effective is a huge plus

Animation videos are relatively cheaper compared to the cost of full-blown production or live videos. You require several pieces of equipment, setup, staff, etc. To afford that cost might burn a hole in your pocket. You can provide a fun and informative experience without flaming through the cash with animation videos.

7. Animation videos don’t have a particular box

Animation videos are not confined to boundaries. They gel well with anything and everything. Be it infographic content, reels, explainer videos, invitation videos, and much more. They fit all your marketing requirements that come with your content ideas. And enhance the visual appeal through the creative elements! What more do you want?

Video marketing has already become a massive part of the social media strategy. And you do not want to lag in this game of online presence. We hope that this blog came through and answered all the burning questions about why your brand needs animated videos to boost your social media strategy. 

Don’t wait for Christmas! Let’s get started on amplifying your social presence!

Looking for a video production company to create crisp and appealing animation videos for your brand like those top animation software companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you. Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video 
Check out our portfolio for more samples!

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23 JuneAnimated Corporate Videos

5 ways in which video content is helpful in the customer journey

by admin0 Comments

We have all seen advertisements that trigger some emotions we have experienced in our lives at some point. Be it “Googly Woogly Woosh” by Ponds or “Utterly Butterly Delicious” by Amul, the video content from these brands always has that emotional hook that forces us to reminisce about the “good old times.” But how does the video content help you throughout your customer journey and enhance their experience with your business over time?

Before we proceed, it is essential to understand the importance of video marketing and what the advertisers and marketers try to achieve with the content they create. We have seen how the ads from brands progress with time- the scalability, the concepts, the target audience, their goals, the offers, and deals, etc.

All these factors undergo specific changes as the business of a particular brand progresses. While these components are immensely dependent on the companies’ current operational and financial status, it is also influenced by where they are in their journey of acquiring and retaining their customers.

This blog will discuss the journey of video content and marketing and how it contributes to your customer journey. Here are five ways in which video content can be influential and amplify your consumers’ experience. Let’s get started!

1. Consumer purchase behavior

Consumer buying behavior keeps changing over time. This happens due to several factors-multiple options, willingness to purchase, demand, the difference between the desire and necessity of the product, price range, affordability, availability, etc. With the world evolving digitally at a pace faster than any of us can fathom, the purchase pattern has been undergoing development and changes constantly. The social media presence of a brand has become a mandatory factor. Retail shopping has taken a hit when compared to online businesses. But the hands-on feel factor still takes priority at times.

The social media content created by the brand adds the “familiarity” zing to your products from a consumer’s perspective. The videos create the “feel” which helps your customers relate to the brand and the product you are marketing. It forms a relatable and trustworthy element, something which is targeted essentially by the marketers. If the consumer understands and connects with your brands’ videos about their story, products, what they stand for and how they tend to improve the customers’ lives, your sales go up before you even realize it. Immersive video experience is a necessity in 2022.

2. Talking about the consumer journey

We spoke about how helpful video content can be if they create an engaging equation with the consumers in the previous point. But we also need to understand the customer journey to analyze the perfect type of video which would fit the stages your consumers go through.

Information and awareness are when your target consumer knows about your brand and your product. 

They might come across your business through a reference, helpful information, or by scrolling through hours on social media. Now that prospective buyers are aware of your product, they will contemplate the pros, cons, necessity, and desire to purchase it. They will look for alternatives that provide the services you do but have better affordability. The potential customers would talk to people who have engaged with your brand or purchased your product before. 

Consideration and contemplation are phase two in a consumer’s journey. The final stage arrives when the prospective buyer becomes a consumer as they purchase your product. You finally succeed in passing the conversion point and acquiring the potential target as your customer. Post-acquisition, it is crucial to understand how to retain your current customers as they will be the most beneficial assets to drive your sales and economy. Enhancing your relationship with your existing customer base is one of the most necessary components of marketing-something, which businesses do not usually focus on. 

Now that we have discussed the different stages of a customer’s journey, right from awareness to acquisition and retention, your brand needs to deliver video content catering to the stage your business is currently functioning in concerning its consumer acquisition plan. 

3. Make them your advocates through your video content

Your video content needs to be engaging enough for your loyal customers to turn into your brand advocates. Through these customers, you can engage with other prospective buyers while ensuring that your current consumer statistics don’t hit the lowest mark. Loyal customers keep bringing the business in while ensuring that your brand achieves the acquisition goals by communicating about your brand with their contacts and sending them references. 

As a business, you need to upgrade your video content to ensure that your existing and the most loyal consumers feel that they are contributing to your brand. They need to feel valued. The content you create must hit them at all the right spots. Build campaigns focusing on your reliable customers. Provide them something extra to make sure they stay. The consumers must feel that your brand acknowledges their contribution and remains very relatable. 

4. Insights from your video content 

You can look at the first interaction and the drop-off rates and analyze the marketing techniques which might have been going wrong for your brand. These insights can help you drive your video content and marketing game. You can pinpoint the areas which need some work, development, and progress and map your videos around them.

You can innovate concepts and turn them into videos to ensure your audience keeps engaging with your brand. Keep them on their toes when you have a new version of your product or a new product launch. Entice them and lure them with “sneak peek” videos. The video content will help you gather an idea about how excited your audience is about the product and what else can be included to make sure that you cater to their demands in the perfect way possible. 

5. Video marketing in 2022

Businesses have reported massive growth with video content and marketing in this day and age of social media. Almost 90% of the brands have established a huge social media presence which helps them stay in touch with their customers by appearing on their timelines nearly every other day. 

The content they create and the videos they make have proven helpful in influencing the choices of prospective buyers and have acted as colossal conversion touchpoints. Brands have expanded their consumer base through the right video content. 

That’s a wrap on five ways video content can help throughout the customer journey and enhance their experience with your brand. Video content is a massive part of the marketing strategy-more so in 2022. The competition will never end with the global brands coming to you digitally. Amp up your game! Don’t wait to dive into the world of videos and create content that will revolutionize your strategy. 

Looking for a video production company to create crisp and appealing video content for your brand like those top companies do? You’ve come to the right place!

We understand your business needs and eagerly want to help you grow. Create videos that visualize your visions. Seek the right audience for you.

Konnect with us. Build a wholesome visual experience for your audience. Create a voice for your brand. Let your product speak for itself.

Visit our website: https://konnectme.video 
Check out our portfolio for more samples!

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01 JuneAnimated Corporate Videos

How to Grow 10x with Video Marketing in 2022

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Imagine if you’re given a new dish to cook, new technology to learn, or a new gadget to tinker with. Would you spend time reading the cookbook or the technology book or the instruction sheet for the gadget? Or would you instead go and watch some videos on YouTube and learn them quickly and swiftly? Trust us, the majority of the world does that. That’s why videos have been so popular as a form of marketing tool in 2022.

Why is Video Marketing More Important Than Ever?

Thanks to the pandemic, the entire world has now gone digital. Hiring is done through video meetings, event invitations are sent through videos, achievements are celebrated through videos and brands are reaching out to us through influencer videos. There’s tremendous information available through videos and there are new ideas emerging daily. The brands that have caught the video trend are able to hop on new customers relatively easier than the ones that are still reluctant to ride this boat. The only way for a brand to reach its customers across the world is through social media. But social media has been inundated with content from all verticals. With the changing algorithms of the social media platforms, evolving content format, the attention span of consumers, and changing interests of consumers, creating good video content is more important than ever.

How to grow 10x with video marketing in 2022?
Let us discuss all the pointers you should follow about video marketing this year!

1. Showcase your Landing Page with a Video

Can you explain all the services or products you offer in 30 seconds or 1 minute? The attention span of people has decreased dramatically and the only way to retain them to your website is a video that explains the what, why, and how of your business. Google’s algorithm prefers videos on a website, so to boost the rankings, upload a video on your landing page.

2. BTS (Behind the Scenes)

Your customers don’t just want to buy products from you but they want to be your ambassador. They want to share their experience using your product within their circle. Sharing behind the scenes of how you make your product/service helps them know you and your intentions better. Making a short video of how your team works, what software or raw material you use, how you process things, etc. helps them become your champions.

3. Status & Stories 

Your customers don’t just want to buy products from you but they want to be your ambassador. They want to share their experience using your product within their circle. Sharing behind the scenes of how you make your product/service helps them know you and your intentions better. Making a short video of how your team works, what software or raw material you use, how you process things, etc. helps them become your champions.

4. Silent Autoplay

People are watching videos all the time – in trains, in offices, in classrooms, etc. And hence silent videos with captions have garnered maximum popularity in 2022. Social media platforms by-default autoplay videos on mute, thereby letting people avoid the hassle of looking for their headsets or earphones. Therefore to capitalize on this audience, it is recommended that you create videos with captions. Videos with sound, background music, and sound effects are always more appealing, however, videos that can be understood with just the captions can do wonders. Want to know more about the silent trend?

Check out this link: 7 Great Explainer Videos That Work The Silent Video Trend

5. KISS – Keep it short, silly

Instagram Reels and YouTube Shorts are the latest rages considering that the attention span of people has drastically reduced. Make short videos of your process, product, service, behind the scenes (BTS), team, fun activity at your workplace, or your daily routine. There’s very little work required from your side except making the video and posting it. The platforms take the onus to make sure your shorts reach maximum people. Short videos give the audience the required thrill so there are high chances that your videos are being shared, thus roping in more potential viewers for you. 

6. Memes are here to stay

Memes are almost as old as the internet itself. People have always enjoyed memes and will continue to do so. If you can incorporate memes into your video marketing strategy, you can have more engagement with your audience. It’s fun, requires very fewer efforts, and is highly relatable and sharable. Memes have the power to build communities and people across cultures can relate to them. 

7. Repurpose, Reformat and Reuse your content

In a post, Gary Vee describes how to create 64 pieces of content in a day. It all boils down to repurposing, reformatting, and reusing your content to make it suitable for various social media platforms. Converting long-form content into byte-sized teasers or topic-wise short videos can not only help you in building a loyal audience but also increase the watch time of your original video. And most importantly, this will give you the leverage to post content more often. You can offer more novelty, you can post a series of videos, and you will never run out of ideas!

8. Catch the Trends

“How to grow 10x with Video Marketing in 2022″ is very easy if only you can catch the trends and create videos around them. Instagram is where the trends become mammoth and can give a huge boost to your content. Add emotions like fun, wit, sarcasm, humour, dance, etc. to your content and be a part of this rapidly changing world. Social media is the holy grail and it shapes the brand. So catch the trends and post trending videos on social media.

Remember these tips on “How to grow 10x with Video Marketing in 2022”. These 8 tips would be your holy grail to boost the engagement on the content that you post. Also remember, just posting content is not enough. Interacting with your audience is equally important. 

If you are looking to create videos for your brand, Konnect with us. Let’s change the world, one video at a time. 

Visit our website: https://konnectme.video Check out our portfolio for more samples!

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08 AprilAnimated Corporate VideosExplainer VideosMotion Graphics

Clutch Recognizes Konnect Me Animation as India’s Leading Video Production Company for 2022

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In today’s evolving creative world, you need content that can stand out. Don’t settle for mediocre and average videos — here at Konnect Me Animation, we can help you connect with your audience with sophisticated and professional videos. Based in Ahmedabad (India) and New York (USA), our team offers world-class excellence when it comes to corporate animated videos, explainer videos, motion graphics, wedding videos, and so much more.

We strive to help our clients gain visibility and make an impact, but that doesn’t mean we don’t love celebrating our own wins. With that being said, we’re absolutely excited to share with you wonderful news. Just recently, we caught wind that our team was officially recognized during the annual Clutch Leaders Awards! Konnect Me Animation was named as one of India’s leading firms for video production services this 2022!

Top B2B Services Clutch India 2022

                                                                  “We’re proud to receive this award! This helps us server our clients even better.” —
                                                                                                               Aashish Chowdharry, Co-founder of Konnect Me Animation

Clutch Award Process – How the Finest Animation Companies Are Selected:

Clutch is a data-driven market research platform dedicated to helping corporate clients find out more about different agencies and consultancies for their next project. Every year, the platform holds an award cycle to celebrate the finest service providers from various industries and geographic locations. The firms chosen are vetted through a strict set of criteria and are proven leaders and their respective categories. In their esteemed Leaders Matrix, Konnect Me Animation ranks first in the top 15 leaders from Ahmedabad’s video production space!

Thank you so much to everyone who helped make this a reality! We massively appreciate your support, especially those who took the time out of their busy schedules to leave us their incredible reviews on Clutch! Konnect Me Animation wouldn’t be the same without your trust. Every opportunity you provide the team gives us the chance to shine and show what we can do. We are eternally grateful to all of you.

Video production is our strongest suit. Get in touch with us today to discuss your next project with us! We look forward to Konnecting with you!

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