Why is animated content a good source of learning & development in 2021

COVID-19 has swept many areas of our lives. Due to the pandemic and worldwide shutdown, distance learning became a necessity. Sudden closure of schools and offices left employers and school administration scrambled to meet the learning and training needs with online learning. We are deliberately migrating from in-person training to distance learning.

Books and files are replaced with e-learning videos and these videos are packed with high-quality animation. Because it is also a cost-effective option of replacement. Thanks to its dynamic feature, animated videos retain more information. We are visual learners and especially kids remember things precisely what they see, when the video is animated it works like the cherry on the cake.

Regardless of the subject matter, animations can be a valuable teaching tool to explain and demonstrate key learning or development topics. Let us look at the advantages of creating animated video content for distance learning or training.

The Benefits of Using Animation

It is an ideal option for complex subjects like anatomy or explanation of complex machinery.

The visual component of learning is a huge factor in the understanding of compound subjects and tools. Visual teaching alliance says 90% of information translated to the brain is visual. Animation can simplify complex information or processes simply and amusingly, which gains learner engagement.

It is time-consuming and strenuous to create live-action videos for abstract concepts like anatomy, a cross-section of body or heavy machinery parts. However, Animation represents abstract concepts with a visually stimulating design that helps learners acknowledge the understanding of important subject matters. To make it more enduring it can be done with animated characters who guide students and trainees through complex information.Whether watching in a classroom or streaming remotely, e-learning video allows educators to ‘show and tell’.

The animation just Improves the Learning Experience

Animated content goes into our long term memory because Animation makes it possible to pair concepts with meaningful images. Video content is an amalgamation of audio, visual and to make it more effective it is supported by texts-subtitles, graphs and charts. These elements have the potential to be more impactful than just text or audio-based explanations.

Furthermore, it is easier for learners to process chunks of information when the right visual elements are available to support the text. 

Dale back in 1969 conducted a study to find out how visual learning was radical:

  • When only audio content was provided to a group of students, after 3 hours only 25% could recall it and after 3 days the ratio was only 10-20%.
  •  When written content was provided, recall after 3 hours was 72% and after 3 days was only 10%.
  •  You will be surprised to know that visual information recall was 80% after 3 hours and whooping 65% after 3 days.

Our brain learns animated content faster, and animated video materials save time 

Visual content can save the time of learners as well as organisers and teachers. Since visuals are processed 60,000x faster in the brain than text – so this is a great option if you’re under a time crunch or you’re facing unavailability of qualified trainers.

Make sure the content you make is clear and easy to understand. The clearer your message, and the more relevant your tone of voice and narrations are, the more efficiently you’ll be able to engage your viewers and provide them with the necessary understanding. Isn’t video content a needless time hero?

Human trainers can’t conduct lectures with the same quality and dedication every time so chances are there that each batch will learn the same content differently. But that’s not the case with video content. All the fuss is faced while preparing this content only, once it is done all learners can have the privilege to learn the same content. Animated learning content is an efficient and easy process when you have limited time and resources

Makes Learning Convenient and learners all over the globe can have access to learning materials

We all have some days when we feel clumsy and some days are full of energy and enthusiasm. If you’re not in the mood to learn something today no problem with the help of video content you can learn things at your own time, at your own pace. Regardless of the place, your trainees reside, anyone can access video content on their own devices.

With access to the videos online, Learning materials can be an engrossing and convenient way to reinforce trainee interest. And when in doubt, videos can be revisited from time to time.

With animated videos, you can retain learner interest

Animation has the potential to bridge the gap between the learned and the unfamiliar and improve the learning experience and diversify the learner’s skills. To make it more memorable you can introduce characters who are witty and relatable. Introducing characters can make lectures interactive. Apart from that, it is easy to incorporate boring research and survey data with the help of interesting charts and infographics. You can be as creative as you can with the video content, remember the sky’s the limit when it comes to animation. 

It is a Cost-Effective Learning tool

One teacher or trainer can’t teach 1000 students/trainees at a time, but video content enables you to teach a number of participants. This is why we say Animation video content is a one-time investment. Animation can have a long shelf life, and as a result, improve your ROI. For example, MNC’s like Microsoft want to train their employees about new corporate policies. The company has offices all across the globe. It would be truly an expensive way to hire trainers for all regions, although companies can prepare an animated video comprehending updated policies. And it is easy to share video content wherever you want. This will also save a lot of travel costs if the company had hired trainers for various regions. Besides, animation content is much cheaper than live-action video – where sets, costumes and casts/trainers are required. These e-learning videos are used for years before they need to get updated.

If you were looking for ways to inspire your learners to build the skills and engage with your content, we hope this blog was useful. 
If you’re considering investing in the animated video for learning and development or promotional needs or want to ask any questions about the animation feel free to contact us.

Meanwhile, you can learn more about our video production services here https://konnectme.video/

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Reasons why you need a video marketing agency to improve your business

Market after a pandemic has become highly unpredictable. Time of crisis left many marketers clueless regarding the right marketing strategies. But we should agree upon the fact that through video marketing you can create awareness, engagement and sales. Video Marketing statistics take a hike every single day. And when video marketing content is animated that further brings much better results.

Companies find investing in video marketing effective because of the below factors:

1. By 2022, online videos will make up more than 82% of all internet traffic.

2. Marketers who use video grow revenue 49% faster than other forms of marketing.

3. 87% of video marketers are satisfied with the ROI of video marketing ads on social media.
(Data source: Hubspot)

Apart from the above-listed benefits, read our blog ‘How to bring out the best returns from Marketing video in 2021’ it will help you in curating a detailed video marketing strategy for your brand. 

Videos are one-time investment thanks to their versatile nature. Once you have your professional promotional video you can get your content out across on all social media platforms, professional networks, and even TV. Your marketing agency can help you post it in the right places as per your industry and your needs. Marketers who use video grow revenue 49% faster than another form of marketing.

For the right video marketing strategy you need to understand where your audience is and today, your audiences are a while away on YouTube, Tiktok, Twitter, Instagram, Facebook and other video platforms. You can’t afford to leave those demographics behind. With the right marketing strategy, you can reach your target audience exactly where they are by investing in a video marketing agency. There are countless ways that a video marketing agency can benefit your brand. Below are a handful of the most notable benefits.

 Better Search Engine Rankings

Every search engine especially Google has been promoting the importance of video content for almost 15 years. Out of all web traffic videos made up more than 80%. That’s why having videos with the right keywords on your website can help your company to rank higher. Ask an SEO expert about it, according to them Videos are a powerful weapon. As per the studies users spend 2.6 times as much time on a webpage with video.

 Customer Engagement

The time a visitor spends on your website is a crucial ranking factor for search engines. Engaging short animated videos keep your potential clients’ from leaving the website especially when it is placed on the landing page. Teaming up with a video marketing agency will help you create such engaging content that deepens your relationship with your customers and viewers, signifies your place in the industry, and ultimately empowers you to reach your goals. 

Lower Bounce rate

Bounce rate is the number of visitors that leave the website without taking any action. Videos can catch the viewer’s attention effortlessly and keep them digging deeper into the website content, thus videos help in achieving a lower bounce rate.

Better ROI

This era is digital and consumers have evolved in today’s time. Videos drive more return on investment because you can use video on multiple platforms. According to the latest survey, 89% of marketers say that video marketing gives a good return on their investment. With the amount of money any business is spending on marketing, an increase in the ROI can play a big role in the decision-making process and lead generation.

If you take full advantage of video marketing, the ROI of the campaign can increase tremendously since 87% of video marketers are satisfied with the ROI of video marketing ads on social media.

 Saves your time and efforts

It takes a great amount of time and money to convert a visitor into a customer. With the help of an agency, you’ll be equipped to focus on other crucial tasks for Video marketers are trained professionals to the core who can help you with all your video-related marketing needs. Whether you want to get done a long-term ad campaign, create a viral-worthy clip for social media, training video, or simply a corporate video explaining what your brand is all about, your video marketing agency partners can help you achieve your goals.

By 2022, online videos will make up more than 82% of all internet traffic. So Video is still a growing field with no sign of halt. If video marketing hasn’t become an integral part of your campaign yet it isn’t that late though cause video marketing is going to rule the future as well. The high ROI and dynamic nature of the video content can help you achieve excellent marketing results.

For more information about video marketing and the way it can help your business, feel free to contact us. At Konnect Me animation, we provide high-quality bespoke video marketing services.

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How to bring out the best returns from Marketing video in 2021

In recent years, videos have been making a stir in marketing, this marketing tool is emerging as a powerful promotional tool for businesses to promote their products and services excitingly and engagingly. Though when it comes to video marketing, there are some pretty definitive rules attached to it, this is why most businesses render services of professional video making agencies. Using video as part of marketing strategy is gaining a lot of endearment across businesses of all sizes. The key to its popularity lies in its power to engage with both prospects and clients. A well-crafted marketing video is simply the best way to make your customers more comfortable towards making a purchase.

But Can Your Business Benefit From Video Marketing?

Well, Video is a critical part of your marketing strategy because it is memorable and measurable. Because people are visual learners and you can use video to teach complex concepts. Video is an ideal option to educate and explain mobile and software applications. Through video marketing, you can make things clearer for your audience. 
And a recent study reveals that Marketers who use video are growing company revenue 49% faster year-over-year and 90% of customers say that product video helps them make buying decisions. So it is a win-win situation from customers and marketer’s perspective. 

Choose the right advertising agency

Okay, so now you have some amazing reasons for incorporating video into your marketing strategy. New marketing trends are emerging every day, it can be tough for busy business owners to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of video marketing. Considering this, hiring an agency can help your business. But how do you actually go about making a compelling video that’s engaging and optimized and exclusively made for your company? So the first step is you should choose the right advertising agency which can understand your goals and bring out the best output in the form of customized marketing/promotional video. Hiring an agency can save your time and efforts. They identify your target customer and connect with and work along with creative people.

Video companies follow professional work patterns. They craft videos based on prior research and their work is the output of professional voiceover, professional scriptwriting, storyboard designing high-quality graphics. Customer support is a drawn-out advantage.

Shortlist the right video style for your company 

Videos from your social media platforms, websites or email marketing can be used to drive increased traffic. It can increase the number of direct viewers and the number of visitors to your website. There are various types of marketing videos you can use to outreach your target audience: Customer Testimonial Video, Demo Video, Explainer video, How-to Videos, Product/Mobile Application demo videos and Animated videos. The choice of video depends on a lot of factors. These factors can be the size of your company, your budget, target audience, available timeline etc. But the primary factor can be the stage of the cycle of your product for example if you’re launching a new product then you might choose How-to or explainer video for abstract concepts like software and mobile application animated Explainer Videos work like magic and when your product is finally launched you can come up with customer testimonial videos to keep your audience engaged.

Educate Your Audience 

One of the most powerful purposes to implement effective video marketing is to educate viewers. Often videos that offer advice, information, tips and other informative content can be more effective and it helps brands to drive consumer engagement. For this reason, you should always incorporate some piece of valuable information in your video. Video can build trust with customers while keeping them entertained and informed at the same time. Moving objects and especially animation grabs the eye’s attention better than still images, so telling your story and selling your brand is already easier if you have the viewer’s attention. Videos are storytellers and people love stories, this is why video makes an ideal option to educate your audience.

Include a Call to Action

Ask yourself, what do you want viewers to do when they’ve watched the video-answer of this question is your CTA. Your marketing video is incomplete without CTA. Furthermore, it is advisable to insert only one CTA since more call to action will leave your customers clueless and confused. Below are the reasons why your marketing video needs one call to action.

1. Call to action converts lead into the final conversation 
2. Digital advertising goes in vain without strong CTA
3. Don’t insert more than one CTA else it will create confusion amongst consumers 
4. CTA helps to measure the effectiveness of video marketing campaigns 
5. Strong CTA discourages bounce rate

The CTA lets your viewers know what you want them to do next. Punching the right CTA in marketing video is an expert’s job.

Keep It Short

It is as simple as that. The average human attention span is getting shorter. Today viewers don’t have much time to spare. And shorter marketing videos can work better than long ones. You include your key message in the first 30 seconds of the video. We have shortlisted the right time limit for various social media platforms.

The ideal video length for various social media platforms.
Instagram: 30 seconds
Twitter: 45 seconds
Facebook: 1 minute
YouTube: 2 minutes
(Data source: Hubspot)

Make it Mobile Friendly

With more and more people using mobile devices to get online, your Marketing video must be mobile-friendly. In fact, as per a survey, mobile video consumption increases 100% every year! Marketing videos, therefore, need to be able to be downloaded and enjoyed on mobile devices without any cluster and quality compression. 

Include the video in Landing Page 

Strategically craft a plan about where you are going to place your marketing video. Statistics show that including Explainer videos in landing pages can raise conversion rates by as much as 80 percent. 90% of customers reported that product videos help them make purchasing decisions, it is crucial companies create videos that resonate with their audience and ultimately help sell their services and products.

Video is one of the most popular content forms in today’s time. And the truth is that it’s not likely to be going anywhere soon; it is future marketing. This makes sense too in a digital world, at Konnect Me Animation we’re craving for this perfection and we thrive to create meaningful video content for every business need.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video 

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Top 4 Reasons Why Your Marketing/Promo Video Should be Animated 

The year 2020 was and 2021 is highly unpredictable. In a time of crisis, many marketers were left clueless about the right marketing strategies. But we all witnessed and should agree upon the fact that video marketing was the game-changer in these times. Brands reached out to their consumers at their homes, influencers bonded with their fans through social media and digital marketers weaved stories for people across the world – all in the form of videos. Animation added a zing to their creative ideas. 

Let’s see top 4 reasons why your marketing or promotional video should be an animated video.

#1. Animation videos appeal to all generations

It’s much easier to promote your products and services by using animated characters instead of humans as people tend to remember the animated characters and even want to own its merchandise. Animated videos can create an impact on Gen X, kids, Gen Y, and Gen Z. Animated promotional videos relate well with each group and can influence their buying decisions. Videos have the power to evoke and trigger the emotions of the audience and animation only adds to it leading to a bond with a brand. The storytelling format of animated promo videos makes it easier to promote your products and services in a simple and fun way. Perhaps this is why animated promo videos are the top choice of various industries for their businesses including academics, pharmaceuticals to fintech startups.

#2. Animation ad production company can work remotely

With animation video, you can easily turn complex or complicated messages into easy-to-understand information and it is equally easy to explain your concept, expectations, and budget to an animation video production company. Recruiting a professional animated promo video maker to create the video usually takes the load off of your shoulders. Right from writing script to delivering the animation video with voiceover and sound effects, everything is taken care of by them. These animated ad agencies can very well work remotely and you don’t require in-person meetings to get the work done. With animation the possibilities are endless and you can always alter and make changes as per your preferences. Animation ads are a versatile option.

#3. Animation promotional videos are a perfect fit for all social media platforms

Animation videos fit several pocket sizes. With the varied styles of video – live-action, 2D motion graphics, 3D animation, screencast video, stop motion video, whiteboard animation; it can successfully work for different sizes for YouTube, Facebook, Instagram, and Twitter, Snapchat, Linkedin, WhatsApp, etc. All these platforms have different video capabilities and animation video goes well with every social media platform. Now more companies are utilizing these platforms to share fun, interesting animations on daily topicals. Apart from the social media platforms these promo videos and animated promotional banners can be part of your marketing strategy in several ways and you can add it to your website or use a short brand animation in an email campaign. You can also feature it in trade fairs and client presentations.

#4. Animation videos can drive more conversions and simplify complicated messages

In this busy era, the attention span of people has gone down drastically. There are mountains of studies that show that animation can grab viewers’ attention easily. Thus animation also pushes a call to action in your marketing video. You might have heard a lot about how animation can convey a complicated message in a simplified way because every element is in your control. This is why you can share your message with complete clarity.

Today more people are active on social media platforms and they always have time to watch funny promotional videos. That’s why your promotional videos should be animated cause our goal is to grab their attention and keep them watching – this can be achieved through the best animated promotional videos. At Konnect Me Animation, we love experimenting with animation. So if you have questions about how you can use animation in your marketing strategy, feel free to reach out to us on hi@konnectme.video.

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Wedding Checklist in the Time of Covid-19

Wedding Checklist in the time of the pandemic

Wedding season is here. But the situation out there is still critical covid-19 second wave has commenced and we don’t know how long it will last. While some of the couples have already postponed their weddings due to the pandemic, many still opted to go ahead. Planning safe wedding ceremonies in a time of pandemic can be head churning, this is why we are here with this crucial blog which might help you to plan a perfect wedding during the pandemic.

Here’s Your Checklist to be Safe if you’re planning or Attending a Wedding during a pandemic with these few tips you can keep your surroundings and yourself safe.

Guest Arrival

It should be a must to perform temperature checks upon arrival. If you wish to create an additional layer of safety you can also add saliva testing along with a temperature check. At weddings relatives often greet each other with a warm hug, so it is extremely crucial to follow contactless greeting etiquettes.

Don’t forget the ultimate pandemic saviour- ‘The mask’

One of the most effective ways to stay safe is to wear a mask. Upon guest arrival along with a temperature check to make sure each guest is wearing a mask. As a responsible host and guest, you both need to ensure the safety of yourself and others. No matter if it is an indoor or outdoor event, continue wearing a mask. Generally, guests will bring their masks but as a responsible couple offer masks to your guests. This is why it is advisable to keep some extra stock of masks for your guests. Now there are many varieties available in the market, especially for weddings. You can also get custom made masks that match your outfit and wedding theme.

Keep it minimal and micro

There’s also a trend towards micro-weddings these days, as more and more couples favour significantly smaller guest lists. Weddings in the time of covid can only be micro. Each state has released wedding guests number guidelines. So before sending an invitation you should refer to your state’s guidelines and invite guests accordingly. The good thing about micro weddings is it allows you to be more creative, and it also saves your money.

Go Digital

There is no doubt that the 2020 pandemic has left us with many teachings, it has also influenced the masses to adopt eco-friendly and sustainable living habits and methods. So try to switch to eco-friendly methods and also save some costs, shifting towards wedding e-invites for wedding functions is a wise decision.

Digital cards can also ease the problem of distributing the cards, which takes a great amount of time where e-invites enables wide outreach in minutes. Wedding e-invites will surely make your wedding look glamorous.

Serve right food and beverages

It is advisable to avoid salads, curd, raw paneer, leafy vegetables on the menu. Try to keep your menu short and sweet. And make sure it includes cooked food items and healthy beverage options only. Ask the caterers to ensure the highest hygiene in the preparation and serving of food. Advice guests and caterers to avoid touching any objects unnecessarily. Provide proper hand gloves to caterers and only they should serve people with food so that everyone does not touch the ladles.

Try to keep it an outdoor function

It is comparatively safer to organise functions in an open space than indoors. So stay outside whenever possible and if the ceremony is indoors, arrive right on the time and leave as soon as it is over.

Every effort is incomplete without social distancing

Make sure everyone follows social distancing guidelines. You can add more tables, and keep the person limit per table; this will rent more space in between each guest. Prefer seated plated dinner/lunch arrangements, as this will restrict groups of people from being near food stations, and multiple bars.  Avoid long assembly lines for a full buffet and try to add more food stations and bars to avoid unnecessary gathering.

All the ceremonies completed peacefully? Well, that doesn’t mean your responsibility is over Even when all the functions are over, you still have some tasks to follow. As the host of the event, it’s important to keep in contact with attendees in case of possible exposure so keep a detailed list of each guest and visitor. This step can make the situation as smooth as possible in the case of an emergency. After the ceremonies make sure that anyone is not experiencing symptoms, if anybody shows any symptoms post-event then distribute that information to all guests and vendors and alert them.

Even after following every step, it is still risky to plan or attend a wedding; however, with the right precautions, you can ensure your safety and minimise the risk. And don’t forget that it is totally fine if you do not wish to attend a wedding in pandemic time and you can politely decline the invitation. So there are various challenges and this is a really difficult time but when everyone works together to create the safest environment possible, before, during, and after the event, you can create safe, successful events.

For more unique styles and digital wedding invitation, visit Shubh Vivaah and browse through a variety of inspiring wedding invitation collections!

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Examples of unique traditional and cultural wedding invitation videos

Digital invites and video invites are trending and rocking in 2021. They are certainly the choice of eco-friendly couples and those who wish to do something out of the box in their weddings. The great thing about digital wedding invitations is you can choose a design that reflects who you are or where you come from, you can also express the theme of your big day, your cultural values and background. They’re easy to customize and share wherever you like, whether it’s via WhatsApp, email, or social media platforms.

CULTURAL WEDDING INVITATIONS

Have you heard about the cultural wedding invitation video? If not then this blog covers everything you need to know about cultural wedding invitation videos. We all know that Weddings in India vary according to the region, religion, community and personal preferences of the bride and groom.

We are a country of different cultures, religions, traditions and rituals. Every culture has its unique essence. If your family has any special wedding tradition, you can make that a part of your wedding invitation video. You can Highlight your Punjabi BhangraChura ceremony or the Gujarati Garba style ceremony with customised animated wedding invitation videos.

Take a look at a few of the ways you can get your cultural wedding invitation video done and find inspiration to help you decide on your wedding invite’s look.

1. South Indian and Bengali Wedding Invitation Video

Couple of the season, Sandesh and Ananya are giving us major filmy vibes like 2 States.
This couple followed South Indian and Bengali wedding ceremonies. Watch this cute caricature wedding invitation video to see how the video is created incorporating the couple’s coordinated looks for Bengali and South Indian weddings.

We are a country of different cultures, religions, traditions and rituals. Every culture has its unique essence. If your family has any special wedding tradition, you can make that a part of your wedding invitation video. You can Highlight your Punjabi BhangraChura ceremony or the Gujarati Garba style ceremony with customised animated wedding invitation videos.

2. Islamic/ Muslim Wedding invitations video

This classy and elegant save the date, Nikaah Wedding Invitation video of MohhamedSuhail&Mufeedha depicts the cultural milieu they come from through customised theme based wedding invitation videos.

Finding beautiful Muslim wedding invitations that are modern, elegant, and unique is easy, check out this page https://www.instagram.com/shubhvivaahvideo/ for more inspiration about Islamic wedding invitation videos.

3. Rajasthani Theme wedding invitation video

Aren’t Rajasthani theme wedding invitation videos adorable? A cultural and artistic wedding invitation video is always loved by everyone. Ashish and Kritika are from the beautiful cultural and colourful state of Rajasthan. Artistic monuments, puppets, and camel all reflect the legacy of this heritage place in this theme based wedding invitation video. It is vibrant, poetic and represents the cultural state beautifully.

4. Punjabi wedding invitation video

An elegant Punjabi wedding Invitation video of the couple Taranveer Singh &Anshula.This video incorporates the Punjabi style of wedding dress, Punjabi wedding details and ceremony. The texture, colours, music and Punjabi feel of the Invitation make it one of a kind.

5. North Indian and South Indian style wedding invitation video

What an enthralling love story Jicky from Kerala and Swati from Shimla share. This video beautifully represents the couple’s states. You can 100% go for a customised caricature invitation video when you have got the inspiring and distinctive love story. We bet you wouldn’t have seen any caricature love story cum wedding invitation video like this.

The nice thing about the video is there’s no limit to what you can do. So tell your whole love story with your cultural values. You can check out some ready and amazing templates on this youtube channel https://www.youtube.com/watch?v=C8BEVjNf7I4

So we can conclude that with digital invites you can save your precise time, cost, and a few trees as well. Convinced to give this a try? Scroll ahead for online wedding invitation design inspiration and you can look towards to create your invites.
More info: https://konnectme.video

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5 Best Practices to turn up your social media game in 2021

Nearly 4 billion people world’s population uses some form of social media. Now it is a must that the brand should have a presence on social media. Without a firm strategy backed up by real data, you aren’t going to see the results you want.

If well implemented and well-crafted social media strategies can easily help you promote your brand, attract new followers, build a strong solid social media presence, and increase conversion rates.

Below listed social media practices will give you glimpses of current social media trends which will put you on the path to making a marketing campaign deliver greater business value for your brand in 2021

1. Reels-Instagram

Instagram has become the go-to place for top brands, many brands regularly use it to run effective video ad campaigns. Thanks to its huge user base. Features of Instagram like robust targeting options and a unique approach to video content makes it a top choice of the marketer. We all know that Video content is perhaps the most engaging form of content, and it will stay there in the long run, which means video content will never go out of date.

After the ban of Tiktok Instagram introduced a similar feature in its platform called “Reels” that allow users to record and share short videos. Many brands are introducing premium video-based content in their reels to engage people even further. Reels are short this is why it quickly grabs the attention of users and keeps them hooked to the screen. Informational content in reels is on the rise. Most brands nowadays create content on the subject matter, and some brands have even got +5M views for Reels. Reels can go viral this is why you should have high quality, stunning, and super creative video content for your brand. Brands like Louis Vuitton, Redbull France, Balmain’s Reel game is strong and they manage to get an average of 5M views.

2. Sponsored Ads

Ad spending in the Social Media Advertising segment is projected to reach US$110,628m in 2021. Sponsored content is a great way to promote your brand content. Ads in social networks can appear as sponsored posts within organic content or beside the newsfeed. It is obvious that organic reach is harder to achieve in this competitive era. The interesting thing about sponsored ads is you can target brand new customers, old ones or any other demographics as per your choice. All the major social networks like LinkedIn, Facebook, Twitter, Snapchat and Instagram offer sponsored ad options. A sponsored ad can be in the form of a post or story. Facebook and Instagram offer budget-friendly sponsored ad packages, while sponsored ads on platforms like LinkedIn, Snapchat and Twitter are a bit pricy. All you have to do is to choose which social networks perform well organically for your brand. Where does your content naturally strike and select that platform for your sponsored ad campaign.

3. Contests

Social media Contests is one of the best ways to win new users. Contest marketing has completely evolved in 2021. Contest marketing is the practice both big and small brands can adopt as per their budget and limitations. There is no limit to the creativity that you can combine into your contest marketing. Contest marketing can take various forms. With the contest, you can do cross-marketing and you can break the isolation through contest marketing. While designing a contest for your brand make sure it compliments your campaign and overall brand goals and objectives. Brands like McDonald’s and lays also practice contest marketing to break the ice and keep their social media platforms live.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

4. Professional Video

Video marketing is not limited to YouTube now, Facebook, Twitter and Instagram are focusing more on video, especially with Stories and IGTV quickly growing in popularity. Other social media platforms are also developing more options for video because it’s the way the audience expect and want to receive content. The studies show ⅓ of the time spent online is spared to watching videos. A professional high-quality video seems to influence the buyer’s purchasing decision. Professional video plays a major impact on your online presence. There are various types of social media videos like a product/service explainer video, product demo video, about our video, event video, customer testimonial video or the video created by the brand’s influencer. Thus investing in professional video marketing will never go wrong.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

5. Collaboration with Influencers

The growth of social media communities and influencers is on the rise. Through Influencers, brands can closely interact with their customers. There is no doubt that Influencer marketing will dominate the future. Now influencers also put equal efforts into content creation for brands, focusing more on long-form content. It is assumed that influencer marketing will grow massively in 2021 with the rise of Micro & Nano influencers. Thanks to the high engagement, authenticity, and low-costs benefits influencer marketing provides. Influencers highly shape buyers purchase decisions. According to studies, influencer marketing yields a $6.50 return on investment for every dollar spent. Influencers are categorised based on the number of followers -ranging from high-follower elites to low-follower. While selecting influencer for your brand apart from tracking follower numbers, it’s essential to monitor the types of followers, quality of relationships, and overall engagement.

Before launching your social media contests make sure it doesn’t violate the platforms’ T&Cs or R&Rs. And there are a few other best practices you should consider following as well you should read their policies well.

It’ll take a little trial and error to discover which practice works best for your business. But we suggest amalgamating few practices; this will break the ice of monotony and stale stereotypes. If you haven’t adapted these new trends, it’s the right time you do, to hold your brand on social media and stay ahead of the competition.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video 

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A detailed guide on Different Types of Animation video Styles for Marketing Your Product/Service

Computer animation was developed in the 1940s. Since then Animation has been mightily popular especially in television commercials and now it is trending on social media and other streaming platforms as well. Animation brings life to plain objects and characters. Due to its storytelling ability animation has become the top choice for marketing and advertising. It also offers creative freedom, which is a cost-effective advertisement option compared to other advertising mediums.

Animation has become more advanced over the years. It is safe to say that animated ads are a one-time investment, if you are considering creating a customised animated ad for your product/service then we have made a detailed guide on types and styles of animation.

We hope that reading this will push you to take your first step towards pursuing your dream of animation advertisement.

2D Animation

This art moves in two-dimensional space. Sometimes 2D Animation is also referred to as traditional animation. In 2D Animation characters, objects and background move in a two-dimensional environment, which involves only the width and height of any object and exactly has two sides. It is also called vector-based animation. 2D characters are usually observed in the video content they are seen literally everywhere from website, tv-series, films, mob apps to streaming platforms.

Demand for 2D animationad has grown significantly in the last decade. 2D animation is a good choice if the storyboard which involves characters and story. Below is an example of 2D animation ad video.

Motion Graphics Animation

Motion Graphics are digital graphics/objects that create the illusion of motion. They’re often combined with sound to communicate a message to viewers. It is usually seen in ads and title sequences in the film. Motion graphics creatively use elements like the moving, design or graphical chart. They are not necessarily story-based or character-driven and might involve animated abstract shapes, logos, graphs or text.
Below is an example of a Motion graphic ad.

Whiteboard Animation

Whiteboard videos use a white screen/background and the animation unfolds drawing-by-drawing. It is the minimalist design concept. In whiteboard animation, a story is told using a combination of drawings, information and numbers on a whiteboard. In whiteboard animation video objects are being drawn by the hand.

Whiteboard videos work best for complex or lengthy topics, educational topics or stories that are long. 

Below is an example of fine whiteboard ad video.

3D Animation

With technology evolution, 2D Animation evolved into 3D.
3D animation is a long intense process. In 3D animation entire object is visible from various angles. 3D animation can show minute details of your product within seconds.

With 3D animation, you can show the cross-section of a complex machine or a 3D character design of your mascot, walkthrough video of your residential or commercial building or a room/space, marketing video describing your product or service.

3D animation is ideal for more practical fields like medicine, biotechnology,real estate and aerospace.

Below is an excellent example of a quick 3D Product ad.

Stop Motion

Stop motion is an older form of animated storytelling. In the stop, motion objects are physically manipulated, making it seem as if these objects move on their own. Basically, it is the sequence of frames that are played back creating an illusion of action and movement. It is more like a playback sequence of images.

See below stop motion ad to get an idea about it.

Typography

As the name suggests it is a combination of text and motion. Typography animation can be seen everywhere especially in movie openings and tv commercials. This form of animation is massively used in website design and display banner design. This form of animation has the potential to catch a viewer’s attention. It is about all the creative possibilities one can experiment with texts, to emphasis this text motion graphic elements are also incorporated to create an engaging presentation.

Screencast

Screencast animation uses screen captures/screen recording along with voice-over or audio narration. With screencast animation, you can quickly highlight the various features of your products directly through a digital recording of the screen with audio narrations. Screencast animationad is a choice of large corporates and companies to simplify complex business functions and software like ERP, CRM, and HRM, Mob app etc. It can also be a good teaching tool for teaching tutorials. Below is its example.

Check out below typography video ad to learn about it.

Live-Action

Live-action can refer to both cinematography and videography; they use real people and real places, sets. Still, some live-action Videos use a combination of both humans and real places along with animation to create a perfect campaign to demonstrate their product/service.

Yet creativity is limitless, you can definitely incorporate a mixture of various animation styles in a single video to create an enthralling animated video ad for your brand. We hope this information helps you to learn about animation styles. If you require any further information/assistance or guidance you can always approach us we have mentioned our link below for your ease. 

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video 

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The Best Explainer Videos of Top HR Software of All Time

Explainer videos are one of the most effective forms of video marketing for companies. They communicate a brand’s product or service and its benefits shortly and engagingly.

It can become hectic coming up with a different concept or idea for your product or service every time, for this very reason you need services from experts.

At konnect Me Animation, we like to keep our work as varied as possible and we don’t stick to one industry. So far we have worked with Education, Finance, Healthcare, Real Estate, Sports and IT industries. Out of all work, Mob Application and Software Explainer Videos tops the chart.

One such esteemed client is Darwinbox. We’ve created 100’s of videos for Darwinbox. It has been years we have partnered our hands. Their every project is approached with the same high level of enthusiasm and involvement.

About Darwinbox

Darwinbox is a new-age, enterprise-ready, HCM platform that enables enterprises to automate day-to-day HR processes, simplifies human interactions, delivers actionable insights to build better workplaces and achieve their strategic HR goals faster and smarter. They have worked over 500+ leading brands globally. Their prestigious client list includes Myntra, Swiggy, Nivea, Tata, Kotak Mahindra and the list is long.

What their business does can seem pretty complicated, but we try to simplify their message for their audience in each Explainer Video.
There are several concept based videos we have made for Darwinbox some of them are Compliance and Code of Conduct Video, Employee Training Video, Internal Messaging and social network for employees video, Leave and attendance software video etc.

Why use explainer videos for complex software process explanation?

Explainer videos combine audio and visual elements to explain a concept simply and understandably thus Explainer videos are a great tool for showing complex HR procedures and HRMS software.

With the Explainer Videos you can preserve all those teachings for a lifetime and Whoever wants to know about you and processes simply has to take a look at the video and your job is done!

In this blog, we explore Darwinbox’s most important works we have created.
These listed explainer videos are customized and in line with Darwinbox’scolour theme to fit their brand’s personality. All explainer videos use the software screen and user interface to show exactly what the user experience will look like. They are neat, easy to understand and beautiful.

If you are looking for the best explainer videos, which can speak on behalf of your brand than click the link given below:
https://konnectme.video

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How to amplify your brand visibility and marketing game in the marketplace

The market is constantly becoming more and more competitive. With so many marketing and branding options, how does a single business stand out in the crowd? Walking hand in hand with trending things and being flexible is a necessary mindset if you want to succeed. Marketing and branding a game of psychology if played right.In recent times People consume information from every touch point without even realizing it, Customers are more likely to recall what your brand offers if your brand visibility game is strong.Exactly why don’t miss any potential branding opportunity. One of the best ways to remain in people’s memories is by being visible, at every turn.

You can boost your brand visibility with these 7 excellent strategies!

Well managed social media platforms:

It is eminently crucial to be present where your customers are. Now 60 per cent of the world’s total population uses the internet and the number continues to grow. 4.20 billion social media users have been noted to date in 2021. Through high quality handy social media content, you can create customer engagement. Keep the content tone conversational for the growth of your brand.

Valuable social media content has the power to go viral thus it has the potential of exponential market growth. Hence if your business is not there on social media you’re missing a big chunk of the universe.

Along with life and up to date social media platforms, updating your Google My Business Listing is equally crucial. It takes a few clicks and it is absolutely free. You can also create brand awareness with frequent social media contests.

Keyword optimization and correct SEO:

With the right keywords, you can broaden your audience and reach. A well planned and precisely implemented SEO campaign can bring many benefits to a company and it is also the need of the era. Over some time, it will increase brand reach and improve brand image which will lead to organic traffic.

If you haven’t focused any of your marketing budgets on SEO and Keyword optimisation now is the time to make the change. Make sure your SEO strategy includes backlink generation; keyword optimised content, prudent set of long-tail keywords and image posting.

Blogs:

Writing blogs frequently is a brilliant way to retain long term, loyal customers.Blogs that are keyword optimized, will boost your brand visibility online. Besides blogging is a great option to educate your audience/customers. Blogging will certainly take time yet it will create the brand goodwill that no other strategy can.

Blogging allows you to interact with your target audience, blogging is inexpensive too.
Words have the potential to change the world, thus well-crafted words in the blogs can enormously influence customers.

If you haven’t focused any of your marketing budgets on SEO and Keyword optimisation now is the time to make the change. Make sure your SEO strategy includes backlink generation; keyword optimised content, prudent set of long-tail keywords and image posting.

Marketing videos:

A recent market study found that listings with photos and brand marketing videos are twice as likely to generate interest.

Research also says that potential customers are 84 per cent more likely to buy a product if they have watched a product video.

The long-term strategy for any business should be to align their video marketing efforts with all their other channels like websites, social media platforms and other streaming platforms.The newest form of video marketing is an explainer video. Explainer videos are short marketing videos used to illustrate a company’s product or service.

In video marketing, animated video is the most popular type of explainer video.For best results, you can outsource the video content to a video production company who can craft unique, relevant and engaging marketing video for your brand.

Well managed virtual brand personality:

A strong web presence has become increasingly important. This is why you need to make your visual brand guide, for example, set the theme of the brand, colour pattern and vibe of your brand. And make sure you have a consistent logo for your brand, colour palette, packaging of physical products, fonts reflected in your images, graphics, videos and website.

You can also create 3D 360 Virtual Tour of your brand. Giving someone a visual 3D 360-degree tour goes a long way toward establishing stronger brand visibility.

All these efforts will bring people to your website and therefore make sure your website runs smoothly with good speed and easy call to action. It is equally significant to keep your software updated for mobile-friendly website experience.

These simple hacks won’t break the budget. Start implementing them now and watch your company’s visibility shoot up into the minds of customers. Your message also needs to be the same and consistent on every marketing platform you use and stick to one simple idea, one logo, one slogan.

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